Strategic initiative

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

A strategic initiative in business is an endeavor intended to achieve three interrelated outcomes:[1]

  • A boundary-spanning vision or “strategic intent”
  • Realization of important benefits to “strategic” stakeholders and
  • Transformation & alignment of the organization

A strategic initiative is not the same thing as a strategic goal, strategic objective, or a strategic vision.[1]

Alternate definitions[edit]

Strategic initiatives are the means through which a vision is translated into practice [2] Strategic initiatives are collections of finite-duration discretionary projects and programs, outside of the organization's day-to-day operational activities, that are designed to help the organization achieve its targeted performance.[3]


A number of firms have established senior management positions as Vice President, Strategic Initiatives; Director of Strategic Initiatives; and Manager of Strategic Initiatives.[4]

See also[edit]


  1. ^ a b Githens, Gregory D. "Vision into Results….Introducing Leading Strategic Initiatives". Retrieved 7 June 2011.
  2. ^ Brache, Alan (2006). Implementation. New York: McGraw-Hill. p. 195. ISBN 0-07-146155-8.
  3. ^ Kaplan, Robert. The Execution Premium: Linking Strategy to Operations for Competitive Advantage. 103: Harvard Business School Press. ISBN 978-1-4221-2116-0.
  4. ^ Githens, Gregory. "Vice President, Director, Manager of Strategic Initiatives: Position Description Best".