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Strava Logo.svg
Initial release2009
Stable release
Android82.0.0 / January 25, 2019; 58 days ago (2019-01-25)[1]
iOS83.0.0 / January 29, 2019; 54 days ago (2019-01-29)[2]
Operating systemAndroid, iOS
Size~158.8 MB (iOS), ~38.28 MB (Android)
Available in14 languages[3]
Alexa rankDecrease 1,223 (Global, January 2019)[4]

Strava is a social fitness network that is primarily used to track cycling and running using GPS data although alternative types are available [5]. Strava is a free service with no advertising in its mobile application, but offered monthly subscription plan Strava Premium before discontinuing the program and replacing it with Strava Summit. Strava Metro, a program marketed towards city planner uses cycling data from Strava users in supported cities and regions allows Strava to remain ad-free for all users[6][7].

Strava was founded in 2009 by Mark Gainey and Michael Horvath, headquartered in San Francisco, California. During the early years of Strava, both founders held CEO positions[8] before being succeeded by current CEO James Quarles[9]. Strava has not published numbers of its user base and paying users although the service claims it was adding one million new users every 45 days, with 8 million activities uploaded each day.[10]


Strava depends on GPS functionality of mobile networks in mobile phones or other GPS-enabled devices to record supported activities which can be shared among user's followers or shared publicly. If an activity is publicly shared, Strava automatically groups activities together when they occur at the same time and place (for example, taking part in an organised marathon/sportive or group run/ride). Each activity, depending on which activity selected, shows users' activity results including route summary in map view form, elevation (net and unidirectional), speed (average, min/max), timing (total and moving time),power (with optional accessory) and heart rate (with optional accessory). Each activity post has "Kudos", enabling followers to like followed activity and leave comments.

Strava Slide is a fork of iD Editor for OpenStreetMap, which allows map editors to draw roads and trails more accurately using the same aggregated and anonymized GPS data.[11][12][13] Cycling and running traffic may be monitored by everyone on the Strava Heatmap page which shows a global heatmap.[12][14]

In July 2015, Strava switched to MapBox maps and imagery, based on OpenStreetMap data. Strava allows users to report issues with the maps, which are linked to the OpenStreetMap editor so that users can contribute improvements to the map.[15]

Gran Fondo challenge "badge" for November 2018.

Strava has a Trophy system in the form of periodic challenges that require completing either a running or cycling activity within a certain range of distance or elevation. Each activity has its own trophy badge shown in the Strava Trophy case and limited rewards if the Challenge is held by Strava partners.[16]

Strava offers a monthly subscription plan called Strava Summit (formerly Strava Premium), which includes a "Suffer Score" if heart rate data is available during an activity. The Suffer Score allows Strava to rank user activities, which is used for Strava's Training Plans and customized goals. Other features of the subscription include Beacon, live location tracking of the athlete for family and trusted friends, Live Performance Data and Live Segments, used to check real time information and compare athlete's best available record in Strava, and Strava Premium only Leader-board, Power Meter Analysis, Race Analysis, Workout Analysis, GPX Export, Personal Heatmap and Trophy Case.[17]

In July 2018, Strava discontinued Strava Premium subscription system and announced its replacement Strava Summit which divides Strava Premium benefits into three different categories,[18]

  • Training
    • Custom Goals
    • Custom Leader-board
    • Training Plans
    • Race Analysis
    • Segment Effort
  • Safety
    • Personal Heatmaps
    • Beacon
  • Analysis
    • Power Analysis
    • Workout Analysis
    • Live Segments
    • Relative Effort


Strava released heatmap or data visualization of its user's activities in late 2017 [19]. In early 2018 Nathan Ruser, a 20-year-old Australian university student who is studying international security at the Australian National University and also works with the Institute for United Conflict Analysts, discovered Strava had mapped military personnel activities highlighting known US bases in Syria, and forward operating bases in Afghanistan, as well as a trace from a user in Area 51[20][21], and activities in Her Majesty's Naval Base, or HMNB Clyde, home to the UK's nuclear arsenal.[22] Wired UK reported UK's Directorate of Security and Resilience unit member sent email regarding immediate revised guideline and warns using fitness apps with location enabled might present avoidable risk[23]. In March 2018, Strava announced a set of new changes towards how heatmap works, improving user acknowledgment of this feature, opt-out from heatmap feature, restrictive viewing and improving overall privacy in its press release. [24]

See also[edit]


  1. ^ "Strava Training: Track Running, Cycling & Swimming APKs". APKMirror. Retrieved 2019-01-25.
  2. ^ "Strava: Run, Ride, Swim". App Store. Retrieved 2019-01-29.
  3. ^ "Changing your language in the Strava App". Strava. Retrieved November 10, 2018.
  4. ^ " Traffic, Demographics and Competitors - Alexa". Retrieved 2019-01-01.
  5. ^ "Supported Activity Types on Strava". Strava Support. Retrieved 2018-11-10.
  6. ^ Walker, Peter (2016-05-09). "City planners tap into wealth of cycling data from Strava tracking app". the Guardian. Retrieved 2018-11-10.
  7. ^ MacMichael, Simon (May 7, 2014). "Strava moves into 'big data' - London & Glasgow already signed up to find out where cyclists ride". Retrieved December 1, 2014.
  8. ^ "Carpe diem". Retrieved 2018-11-10.
  9. ^ "Strava Names James Quarles as CEO". Retrieved 2018-11-10.
  10. ^ Goode, Lauren. "Fitness app Strava really, really wants to be the social network for athletes". The Verge. Retrieved 2018-08-24.
  11. ^ Mach, Paul (April 12, 2014). "Slide: Auto-drawing Geometry to Remove the Pains of Map Tracing". Retrieved December 1, 2014.
  12. ^ a b Clarke, Keir (April 29, 2014). "Mapping the Burn with Strava Labs". Maps Mania. Retrieved December 2, 2014.
  13. ^ "Strava Labs Slide". Retrieved December 2, 2014.
  14. ^ "Strava Global Heatmap". Retrieved December 2, 2014.
  15. ^ "Feedback for Strava's new maps (OpenStreetMap)". Retrieved March 14, 2017.
  16. ^ "Strava - Challenges". Retrieved March 14, 2017.
  17. ^ "Make the most of your sport". 2018-01-28. Retrieved 2018-11-14.
  18. ^ "Goodbye, Premium. Hello, Summit". Retrieved 2018-08-24.
  19. ^ "Strava: a global heatmap of athletic activity". The Guardian. 2017-11-02. ISSN 0261-3077. Retrieved 2018-11-10.
  20. ^ Hern, Alex (23 January 2018). "Fitness tracking app gives away location of secret US army bases". The Guardian. Retrieved 28 January 2018.
  21. ^ "Fitness tracker highlights military bases". BBC News. 2018. Retrieved 2018-01-29.
  22. ^ "Strava Endangering the Military Accidentally". Crash Security. 2018-01-28. Retrieved 2018-05-21.
  23. ^ Burgess, Matt. "Strava's heatmap was a 'clear risk' to security, UK military warned". Retrieved 2018-11-10.
  24. ^ "Heatmap Updates". Retrieved 2018-11-10.

External links[edit]