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Industry Advertising and marketing
Founded Amsterdam (1999), New York (2004), São Paulo (2007)
Founder Scott Goodson
Headquarters New York, United States
Number of locations
Key people
Scott Goodson, Co-founder and CEO.
Karin Drakenberg, Co-founder and COO
Number of employees
100 (2005[1])

StrawberryFrog is an advertising and marketing agency founded by Scott Goodson in Amsterdam in 1999. It is the first movement marketing agency dedicated to Cultural Movement Marketing, the marketing framework also conceived by Goodson.[2]


StrawberryFrog started in Amsterdam as a small agency that competed for major accounts against larger agencies. It worked with companies that wanted to advertise in a different way: its first client was the two-seater "smart car" that was advertised as "a movement to reinvent the urban environment".[2]

The company's headquarters is now in New York City. It is known for supporting purpose-driven companies,[3] and was described by TIME Magazine as "a leader of a new breed of virtual ad makers who use the Internet to reverse the relationship between marketers and their ad agencies."[4]

Notable work[edit]

The agency's first campaign was for New York-based Sabra, a producer of Mediterranean-style foods.[5]

In 2005, retailer Old Navy picked StrawberryFrog for its back-to-school campaign; the agency won a $150 million global Heineken assignment to run in 154 countries; and it was a finalist in BMW's hunt for a new agency to handle the Mini.[1] In 2009 the company won Procter & Gamble's global digital account for Pampers.[6] In 2016, it produced a Super Bowl TV commercial for SunTrust Banks, Inc.,[3] and launched a campaign for European Wax Center.[2]

Other clients have included Frito-Lay, Google, Credit Suisse, Mitsubishi, Morgan Stanley, Emirates Airlines, Stacy's Pita Chips, Jim Beam and LG Electronics.[2]

Media coverage[edit]

Adweek described StrawberryFrog as part of a trend toward independent agencies where "big global clients don't need big global agencies any more".[1] This trend is reflected by the growth of non-traditional agencies in other markets such as Canadian business TAXI and SMART in Australia and has been referred to as "a revolution in the ad world".[7]


  1. ^ a b c Howard, Theresa (10 October 2005). "StrawberryFrog hops to a different drummer". USA Today. 
  2. ^ a b c d "StrawberryFrog's New Revolution". Mediapost. Retrieved 16 February 2015. 
  3. ^ a b "StrawberryFrog Set to Hit Superbowl 50 with SunTrust Bank Spot". LBBOnline. 6 January 2016. 
  4. ^ "Ad Land Goes Cyber". TIME Magazine. 12 June 2000. 
  5. ^ Wasserman, Todd (March 3, 2009). "Sabra Hummus Breaks National Campaign". Brandweek. Retrieved 2009-09-05. 
  6. ^ "P&G Taps Strawberry Frog for Pampers Global Digital Account". AdAge. 17 September 2009. 
  7. ^ Leonard, Devin (2005-12-12). "Madison Ave. Lights Up". Fortune. 

External links[edit]