Strawberry generation

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Strawberry generation (Chinese: [1] or ; pinyin: Cǎoméi zú or cǎoméi shìdài)[2] is a Chinese language neologism for Taiwanese people born after 1981 who "bruise easily" like strawberries – meaning they can not withstand social pressure or work hard like their parents' generation; the term refers to people who are insubordinate,[3] spoiled, selfish, arrogant, and sluggish in work.[4]

The term arises from the perception that members of this generation have grown up being overprotected by their parents and in an environment of economic prosperity, in a similar manner to how strawberries are grown in protected greenhouses and command a higher price compared to other fruits.

The term is starting to gain prominence in the East Asian press, as it could be a way to designate a rising demographic or psychographic in terms of consumer behavior. The Strawberry Generation, like the Post-80s of China, could be the Asian counterpart of the Millennials in the Western world.

Ironic usage[edit]

The official logo for the Wild Strawberries Movement (野草莓學運)

In an ironic reference to the term, a 2008 student-led political movement in Taiwan started the Wild Strawberry Movement (Traditional Chinese: 野草莓運動). This movement was in response to the visit of China's ARATS chairman Chen Yunlin to the island.[5][6] Police actions on protests aimed at Chen suppressed the display of Taiwan's national flag and the playing of Taiwanese songs. This prompted a group of 400 students in Taipei, Taiwan, to begin a sit-in in front of the Executive Yuan in protest of Taiwan's Parade and Assembly Law (集會遊行法).[7]

See also[edit]


  1. ^ "草莓族". Baidu. 
  2. ^ 草莓世代 The Strawberry Generation National Central University Center for the Study of Sexuality
  3. ^ Schott, Ben (November 30, 2008). "Strawberry Generation". The New York Times. 
  4. ^ "Strawberry generation". People's Daily Online. January 7, 2010. 
  5. ^ Cooper, Marc (December 7, 2008). "Taiwanese students protest demonstration law". International Herald Tribune. Retrieved December 12, 2008. 
  6. ^ "Wild Strawberries: Taiwanese Student Movement Stirs Anew". Huffington Post. December 8, 2008. Retrieved December 12, 2008. 
  7. ^ Chang, Rich & Wang, Flora & Ko, Shu-ling (November 11, 2008). "DPP proposes parade law amendment". Taipei Times. Retrieved November 11, 2008. 

External links[edit]