Strawberry generation

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Strawberry generation (Chinese: 草莓; pinyin: Cǎoméi zú;[1] or 草莓世代; cǎoméi shìdài)[2] is a Chinese-language neologism for Taiwanese people born in 1982 and beyond who "bruise easily" like strawberries – meaning they cannot withstand social pressure or work hard like their parents' generation; the term refers to people who are insubordinate,[3] spoiled, selfish, arrogant, and sluggish in work.[4]

The term arises from the perception that members of this generation have grown up being overprotected by their parents and in an environment of economic prosperity, in a similar manner to how strawberries are grown in protected greenhouses and command a higher price compared to other fruits.

The term is starting to gain prominence in the East Asian press, as it could be a way to designate a rising demographic or psychographic in terms of consumer behavior. The Strawberry Generation, like the Post-80s of China, could be the Asian counterpart of the Millennials or the so-called Snowflake generation in the Western world.

Ironic usage[edit]

The official logo of the Wild Strawberries Movement

In an ironic reference to the term, a 2008 student-led political movement in Taiwan started the Wild Strawberries Movement. This movement was in response to the visit of China's ARATS chairman Chen Yunlin to the island.[5][6] Police actions on protests aimed at Chen suppressed the display of Taiwan's national flag and the playing of Taiwanese songs. This prompted a group of 400 students in Taipei, Taiwan, to begin a sit-in in front of the Executive Yuan in protest of Taiwan's Parade and Assembly Law (Chinese: 集會遊行法).[7]

See also[edit]


  1. ^ "草莓族". Baidu.
  2. ^ Rachel. "The Strawberry Generation". National Central University Center for the Study of Sexuality. Retrieved 1 July 2016.
  3. ^ Schott, Ben (30 November 2008). "Strawberry Generation". Schott's Vocab (column). The New York Times.
  4. ^ "Strawberry generation". People's Daily Online. 7 January 2010.
  5. ^ Cooper, Marc (7 December 2008). "Taiwanese students protest demonstration law". The Huffington Post. Retrieved 12 December 2008.
  6. ^ "Wild Strawberries: Taiwanese Student Movement Stirs Anew". International Herald Tribune. 8 December 2008. Retrieved 12 December 2008.
  7. ^ Chang, Rich; Wang, Flora & Ko, Shu-ling (11 November 2008). "DPP proposes parade law amendment". Taipei Times. Retrieved 11 November 2008.

External links[edit]