The Conservatives are strongest in Davyhulme and Flixton, whereas Urmston is often a marginal
battle between them and Labour. These are mostly affluent residential areas, some of which were formerly part of Cheshire. The 2019 Local Elections saw most of these seats gained by Labour, giving them control of Trafford Council. The rest of the wards, which include Stretford and its suburbs, and the areas of Carrington and Partington (Bucklow-St Martins) are strongly Labour. There is significant commercial activity in the north-east of the seat along the ship canal at Trafford Park, which also includes the Trafford Centre, opened in 1998 and is one of the largest shopping centres in the UK.
The constituency is of approximately average scale in area for Greater Manchester, featuring several green spaces and is convenient for workers in both the cities of Salford and Manchester. It is also one of the only borough in Greater Manchester to retain state-funded Grammar Schools, two of which, Stretford Grammar and Urmston Grammar, are in this seat, with the rest being in Altrincham in the neighbouring seat.
As to other parties, the Liberal Democrats and UKIP are to date the only parties to have achieved the retention of deposit threshold of 5% of the vote, the former achieving a peak vote share of 16.9% in 2010.
Workless claimants, registered jobseekers, were in November 2012 higher the regional average of 4.4%, at 4.6% of the population based on a statistical compilation by The Guardian. This in turn is higher than the national average at the time of 3.8%