Stride (gum): Difference between revisions
| Line 25: | Line 25: | ||
===Stride 2.0=== |
===Stride 2.0=== |
||
A new line of Stride, named the “2.0” series, was released in February 2011. This series was released to upgrade some of the original flavors from their original flavor.<ref name="Stride 2.0 Info Page">[http://www.facebook.com/stride-gum?sk=app_171800999536092 Stride 2.0 Info Page] '’[[Facebook]].</ref> |
A new line of Stride, named the “2.0” series, was released in February 2011. This series was released to upgrade some of the original flavors from their original flavor.<ref name="Stride 2.0 Info Page">[http://www.facebook.com/stride-gum?sk=app_171800999536092 Stride 2.0 Info Page] '’[[Facebook]].</ref> |
||
mj4umedh3ny3hrbob saget |
|||
===Stride Shift=== |
===Stride Shift=== |
||
Revision as of 19:49, 14 November 2011
Stride is a brand of chewing gum created by Cadbury Adams (owned by Kraft Foods). The growing gum market for Stride and other Cadbury-Adams brand Trident in the United States contributed to unexpectedly strong sales for the company in 2007.[1][2][3] Its packs usually consist of 14 pieces of gum.
Current Flavors
There are currently 17 flavors in total. They are as follows:
- Always Mandarin
- Eternal Melon
- Forever Fruit 2.0
- Mega Mystery (a mixed-fruit flavor; package displays a question mark instead of the Stride S)
- Nonstop Mint 2.0
- Shift Berry to Mint
- Shift Citrus to Mint
- Spark Kinetic Fruit
- Spark Kinetic Mint
- Spearmint 2.0
- Sweet Berry 2.0
- Sweet Cinnamon
- Sweet Peppermint 2.0
- Uber Bubble 2.0
- Whitemint
- Winterblue 2.0
- Shaun White Wintermint
Stride 2.0
A new line of Stride, named the “2.0” series, was released in February 2011. This series was released to upgrade some of the original flavors from their original flavor.[4] mj4umedh3ny3hrbob saget
Stride Shift
Shift is a flavor changing gum in two flavors (Berry to Mint and Citrus to Mint). Because of the two flavors, the packaging for each flavor has two main colors. For Berry to Mint, the package's colors are magenta and light blue; for Citrus to Mint, the package's colors are orange and green.
Stride Spark
Spark is a variant that comes in two flavors, Kinetic Mint and Kinetic Fruit. One piece contains 25% of the Recommended Daily Allowance of Vitamin B6 and Vitamin B12, according to the label.
Discontinued Flavors
Due to the release of Stride 2.0, the original Stride ‘1.0’ flavors that were upgraded have ceased production. They are as follows:
- Forever Fruit 1.0
- Nonstop Mint 1.0
- Spearmint 1.0
- Sweet Berry 1.0
- Sweet Peppermint 1.0
- Uber Bubble 1.0
- Winterblue 1.0
Potentially Discontinued Flavors
While seven ‘1.0' flavors have been upgraded to Stride 2.0, three ‘1.0’ flavors still have not be upgraded. Yet, they are not mentioned on Stride’s list of flavors not be upgraded.[4] This has led to speculation that Always Mandarin, Eternal Melon, and Sweet Cinnamon have been discontinued. Always Mandarin and Sweet Cinnamon have also still not been released internationally, while being released over two years ago in the United States. As well, in the “About Stride” section of the Stride Whitemint press release, Eternal Melon and Always Mandarin were not listed as flavors of Stride.[5]
International
Stride was available only in the United States until January 2008, when the Spearmint, Sweet Peppermint and Forever Fruit flavors were made available in Canada. All flavors (excluding Winterblue 2.0, Always Mandarin, and Sweet Cinnamon) are now available in Canada.[6]
In Europe some Stride flavors are being sold under the Trident Senses brand, namely the Winterblue 2.0 (sold as Mint Breeze), the Forever Fruit 2.0 (sold as Tropical Mix) and the Sweet Peppermint 2.0 (sold as Rainforest Mint and recolored to green), as well as the Mega Mistery, sold as itself. The packaging is a little more elaborate than the traditional Stride box, with the exception of the Mega Mystery which remains the same. Some other flavors have been released but they don't relate to any Stride flavors apart from some Shift flavors.
Ingredients
Stride Winterblue (replaced by Stride Winterblue 2.0) contains Sorbitol, Gum Base, Mannitol, Xylitol, Glycerin, Natural and Artificial Flavoring, Aspartame, Acesulfame Potassium, Soy Lecithin, Blue 2 Lake, and BHT (to maintain freshness).
Stride Winterblue 2.0 contains Sorbitol, Gum Base, Glycerin, Mannitol, natural and artificial Flavoring, Xylitol; Less than 2% of: Acesulfame potassium, Aspartame, BHT (to maintain freshness), Blue 1 Lake, Blue 2 Lake, Soy Lecithin, and Sucralose.
Design
Launching new Stride gum in the already crowded confectionery displays required a design that significantly differed from the category norm. Contains 1 gram of Alcohol. The Stride Mnemonic 'S' and package was created by a design and branding firm [7] All packages of Stride include the Stride Mnemonic ’S’ except for Mega Mystery, which replaces the ’S' with a question mark (‘?’) on the front of the packaging.
Marketing
Stride chewing gum first drew notice at its unveiling at the All Candy Expo in 2006, when following three years of product development Cadbury claimed that through the use of proprietary sweetener mannitol it had produced a gum with longer lasting flavor. Cadbury marketed the gum as "The Ridiculously Long Lasting Gum".[8] Following competitive campaigning, New York based advertisers JWT were selected to handle the $50 million launch advertising,[9] creating a series of work-place related ads that proved popular with consumers, according to polls by USA Today.[10] In addition, Cadbury received an industry OMMA Award for online advertising creativity on September 25, 2007 for "Best Use of Gaming" in connection with its "The Ridiculously Long-Lasting Gaming Event", when on June 21, 2006. Stride teamed with Xfire to host a live "shoutcast" national videogame all-star challenge.[11] Stride chewing gum sponsored a world-wide trip by Matt Harding in order for him to produce a popular viral video on youtube in 2006.[citation needed] Starting November 5, 2009, Cadbury in connection with Kongregate sponsored "The Longest Lasting Game" contest, challenging game developers to design a game based around endurance in one month.[12]
Rumours have been circulating about the Stride gum wrappers being edible. While the wrappers are non-toxic and comply with U.S. Food (FDA) regulations, Cadbury Adams officials strongly discourage the ingestion of Stride gum wrappers.[13] These paper wrappers were replaced with aluminum wrappers in new Stride 2.0. The pack is designed so that the lower layer of the pack of gum, when unfolded, can be separated from the top layer with the overlaying flap. This allows for the excess packaging to be removed when all seven pieces on the bottom pouch have been used. The perforated strip between the two layers of the pack allows for such easy removal.
El Toro, a roller coaster at Six Flags Great Adventure, recently had one of its trains re-themed to endorse Stride.
References
- ^ Cadbury profits so sweet Express and Star.
- ^ UK chocolate revival, US gum cheer Cadbury Just Food
- ^ Cadbury sees 2007 sales growth beating its target Washington Post.
- ^ a b Stride 2.0 Info Page '’Facebook.
- ^ Stride, The Ridiculously Long Lasting Gum, Introduces Stride Whitemint - A New Flavor Inspired by Sports Icon, Shaun White ”MarketWatch
- ^ http://stridegum.ca
- ^ Davis Design.
- ^ Stride Gum Website
- ^ Sampey, Kathleen and Andrew McMains. (March 16, 2006) Cadbury Picks JWT to Handle $1.00 on Stride. Adweek. Accessed December 12, 2007.
- ^ Howard, Theresa.These ads include the CEO of Stride gum begging customers to buy more gum as was popular at first but lasted too long and nobody came back for more. (October 29, 2006) Stride ads go the distance to show gum's flavor lasts. USA Today. Accessed December 12, 2007.
- ^ Omma Awards Winners details mediapost.com Accessed December 12, 2007.
- ^ Stride Sponsors Longest Lasting Game
- ^ (Tuesday, June 19, 2007)But it can be done and has been done many times. [1] Candy Addict.
12.http://www.gumalert.com/2010/03/stride-shift-citrus-mint.html
External links
| Brands |  | |
|---|---|---|
| Related | ||
