Strike It Lucky

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Strike It Lucky
Strike it Rich UK TV Titlecard.jpg
Also known as Michael Barrymore's Strike It Rich
Genre Game show
Created by Kline & Friends
Presented by Michael Barrymore
Voices of John Benson
Robin Houston
Nick Jackson
Country of origin United Kingdom
Original language(s) English
No. of series 14
No. of episodes 205
Running time 30 minutes (inc. adverts)
Production company(s) Thames in association with Talbot Television and Blair Entertainment's Kline & Friends Inc. (1986–94)
LWT and Fremantle (UK) Productions (Grundy) (1996–9)
Distributor FremantleMedia
Original network ITV
Picture format 4:3
Original release 29 October 1986 (1986-10-29) – 23 August 1999 (1999-08-23)
Related shows Strike It Rich (US version)

Strike It Lucky (Michael Barrymore's Strike It Rich! from 1996-99) was a popular British television game show from 29 October 1986 to 23 August 1999, originally produced by Thames Television for ITV, and presented by the British comedian Michael Barrymore. It was based on the American show of the same name that aired in 1986.

In its formative years, it became well known for the outlandish and often highly eccentric contestants it featured - Barrymore would often spend over 5 minutes talking to them. The introductory footage of the prizes on offer were also noteworthy, often filmed in black-and-white with a slapstick style. In 1987, it was the fifth most watched programme on UK television. The Thames Television version of the show was recorded at Teddington Studios, and later Pinewood Studios.

From 1996, the new version aired under the title Strike it Rich!; this being the title of the short-lived American game show Strike it Rich! on which it was based, and it moved (with a re-designed set) to The London Studios.

The show is one of very few ITV programmes to have been produced by both Thames and LWT (weekday and weekend ITV franchise holders in London, respectively).

The Main Game[edit]

Three teams of two compete to win cash and prizes. They do this by moving across an archway of ten television monitors arranged on stage, answering questions as they go. At the start of a turn, a player is given a category with six possible answers. That player then must decide how many answers he or she gives - either two, three, or four - to attempt move the corresponding number of spaces along the archway of monitors. If the player answers this number of questions correctly, their partner moves across the archway accordingly, but otherwise an opposing team has the opportunity to move instead.

Each monitor except the last hides a prize or a "Hot Spot", which are revealed in turn as players move across the archway. Each time a player reveals a prize, they win that prize and must decide either to bank the prize and end their turn or to reveal another monitor. If they reveal the Hot Spot, they lose all the prizes earned up to that point and their turn ends. If they can make their required number of moves without hitting a Hot Spot, they not only bank their prizes but also keep their turn and answer another question.

On reaching the last monitor of the ten, the game cuts to a commercial break. When it returns, the team decides whether to answer a final question or to bank their prizes. An incorrect answer forfeits the prizes not banked and the game continues, while a correct answer wins the game and allows the team to progress to the "bonus game".

Before playing the bonus game with the winning team, Barrymore would run through the prizes won by the other two pairs before bidding them farewell. If a team had not won any prizes due to reaching a Hot Spot or not answering any questions correctly, Barrymore would hit the last two screens himself to claim prizes for the contestants or, if a pair had lost prizes as a result of a Hot Spot, reinstate those prizes. (in early episodes, Barrymore would present the unlucky couple with a bottle of champagne as a consolation prize)

The Bonus Game[edit]

The game begins by having the winning couple bidding on how few Hot Spots they will hit with a bid of fewer Hot Spots earning more money if completed, but being more difficult to achieve.

Instead of playing the game across the board, they now play top, middle or bottom, choosing one of the three monitors in each row to play.

Hidden throughout the 30 monitors are 10 arrows signifying a free move, another 10 are Hot Spots and the final 10 are true or false questions earning a move on a correct answer or a Hot Spot on an incorrect one. The monitors are "jumbled" to the extent that each column does not necessarily have one of each type of monitor.

On each column of monitors, the winning couple elects to hit the top, middle or bottom one. The aim of the game is for the couple to get from one side to the other without hitting more Hot Spots than they bid. If they get to the other side the board without hitting more Hot Spots than they bid, they win £2,000 if they bid two, £1,500 for three and £1,000 for four. From Series 4-8, the prize was increased to £3,000 for two, £2,000 for three and £1,000 for four, with some consolation if they fail to match or beat their bid they won 10% of the cash prize they were aiming for (£300, £200 and £100 respectively), with every move without a Hot Spot they made, before they went over their bid. From Series 9-10, the jackpot options increased to £5,000, £4,000, and £3,000. In the revived Strike It Rich version (Series 11-14), the cash prizes were £10,000/£7,000/£5,000, with consolation prizes increased to £500/£350/£250.

On a 1997 special, contestants who took part would donate their winning to cancer research, with three contestants suffering from the disease, including one man who had his voice box removed. The first players, a man who was known for his funny outrageous behaviour, won the game with his daughter and played for £10,000. As they went for £10,000, only two hotspots were allowed. The first three moves turned out to be hotspots, and the game should have ended. Barrymore would not let the couple lose charity money, and completely ignored the hotspots and moved on anyway, in which at one point, the producer off screen was telling Barrymore off, in which he replied "Don't make a face at me...". The couple hit six hotspots in the end, and lost at the final screen, where a hotspot appeared. Barrymore ignored this again, and gave them £10,000 anyway.


In 1988, a home version of Strike it Lucky! was released by Parker Games.[1]

An interactive DVD of Strike it Lucky! went on sale throughout the UK on 13 November 2006. Produced by Fremantle Home Entertainment, and with over 2,000 questions available, original host Michael Barrymore provides links to the game play, which stays loyal to the format of its television equivalent.



Series Start date End date Episodes
1 29 October 1986 1 January 1987 10
2 15 April 1987 24 June 1987 10
3 17 September 1987 28 January 1988 20
4 4 October 1988 21 February 1989 20
5 22 January 1990 4 June 1990 20
6 25 September 1990 12 February 1991 20
7 23 September 1991 9 December 1991 12
8 21 September 1992 30 November 1992 11
9 27 September 1993 27 December 1993 14
10 13 September 1994 6 December 1994 13
11 12 December 1996 3 April 1997 17
12 8 September 1997 10 November 1997 10
13 17 September 1998 26 November 1998 10
14 7 June 1999 23 August 1999 12

Christmas specials[edit]

25 December 1989
26 December 1991
28 December 1992
29 December 1994
29 December 1997


External links[edit]