Student Edge

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Student Edge
Student Edge Logo
Founded2003
FounderCraig Chetty, Damien Langley, Jeremy Chetty, Simon Loader
TypePrivate
Members
1,000,000
Employees (2018)
23
Websitestudentedge.org

Student Edge is an Australian organisation that seeks to enrich the lives of students across the country. The company aims to do this by helping students save and manage money, prepare for the workplace, find jobs and make informed career and life decisions. The organization currently has approximately 1,000,000 members.

History[edit]

Founding[edit]

Student Edge was founded in 2003 in Perth, Western Australia by university students Damien Langley, Jeremy Chetty, Craig Chetty and Simon Loader. A student advocacy service, it offers Australians participating in secondary, tertiary education and apprenticeships/traineeships to register for Student Edge membership and take advantage of discounts, free job and internship search boards, career tips and well-being services. While it began with a $20 subscription cost as its initial business model, the model was upturned in 2006/2007, making the membership, as well as access to its exclusive deals and competitions, free. The company now relies on advertising and sponsorship for its revenue. Following this move, its membership flourished with major brands such as Apple, McDonald's, Boost Juice and Bankwest - along with numerous Government agencies - coming on board to sponsor the company.[1] The rise in popularity led to the company's national launch in August 2010.[2]

National Launch[edit]

On the 27th of August 2010, following a celebration at the State library of Western Australia, the company opened its membership to students across Australia. This roll-out increased the number of affiliated major brands, as well as the overall membership offering. By the end of 2011, Student Edge had 500,000 cardholders, making it the largest student member benefits organisation in the country[3] and as of 2018, the company has more than 1,000,000 members nationwide

Collaborations With Schools[edit]

Student Edge's outreach team makes more than 100 visits to schools per year, educating students on social media responsibility and offering career tips. In 2014, Student Edge launched their annual Teacher of the Year competition, awarding NSW's Sefton High School history teacher Thomas Elley the inaugural prize.[4]

References[edit]

  1. ^ "The Student Edge story with Jeremy Chetty". eGroup One. December 2, 2014.
  2. ^ "Perth's online student king". PerthNow. January 29, 2011.
  3. ^ "Empowerment gives students the edge". Business News. June 29, 2015.
  4. ^ "Sefton High School's Thomas Elley picks up Student Edge Teacher of the Year award". Daily Telegraph. November 3, 2014.

External links[edit]

Official website