Type of site
Style.com is a fashion website. It was formerly the online site for the fashion magazine Vogue and W magazine, featuring online versions of some of the magazine's content as well as Internet-exclusive material such as event photographs and style-related articles, before Vogue developed its own website.
Style.com contains fashion news reporting, trend reports, and extensive galleries of fashion-show photos, among other content. The website also includes a red carpet watch for viewing the latest photos of celebrities on the red carpet or at parties. The editorial team includes Editor-in-Chief Dirk Standen, Executive Editor Nicole Phelps, Deputy Editor Noah Johnson, Fashion Market Director Rachael Wang, Senior Beauty Amber Kallor, and Creative Director Sean Brown. According to Alexa Internet, it is the most-visited women's fashion magazine site online. As of April 2007, its overall Alexa rank was 1,653.
In October 2012 a bilingual sister website, Style.com/Arabia was launched in the Middle East in English and Arabic. The site marks the first Condé Nast Publications Inc. fashion and beauty title to have a presence in the Middle East.
In April 2015, it was announced that Style.com would fold the site into Vogue.com and use the URL to launch a new e-commerce venture.
Condè Nast launched its new curated luxury shopping site on 2 September 2016 using the Style.com URL.
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