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StyleRocks is an Australian company that allows customers to customise their own jewellery.[1][2] StyleRocks is completely based online, enabling persons to personalise, preview and have their jewellery delivered around the world.[3] Daily Addict stated that StyleRocks allowed people to express their individuality through customisation.[4][5]


StyleRocks was founded by Pascale Helyar-Moray who came up with the idea that customers should be able to create a piece of jewellery, exactly as they want it, for an affordable price.[2] Helyar-Moray was inspired by the model of mass customisation as used by various fashion companies.[2][6] After the birth of her twins, Pascale Helyar-Moray relocated from London to Australia and officially started StyleRocks.[7][8]


StyleRocks allows its customers to fashion their own bespoke items, including necklaces, rings, cufflinks, earrings and bracelets.[1][2] StyleRocks also features the ability to print one's desired ring design in 3D prior to purchase,[9]


Jeweller Magazine reported that StyleRocks "was proving popular with the bridal market"[10] Recently, In Startup Daily, Mat Beeche observed that StyleRocks had "a buyer return and purchase rate of 17%".[11]

Cate Blanchett has been seen wearing StyleRocks jewellery.[12]


  1. ^ a b "Casting a Net". The Daily Telegraph. 26 November 2011. Retrieved 1 January 2015. 
  2. ^ a b c d Cain, Alexandra (13 October 2011). "Custom-built: avoiding the cookie cutter approach". The Sydney Morning Herald. Retrieved 1 January 2015. 
  3. ^ Clark, Chelsea (30 June 2012). "Casting a Net". The Daily Telegraph. Retrieved 2 January 2015. 
  4. ^ Taylor, Bree (28 November 2011). "StyleRocks DIY jewellery". Daily Addict. Retrieved 1 January 2015. 
  5. ^ Collins, Amy (21 October 2014). "Bespoke Fashion That Fits Like A Glove". Daily Addict. Retrieved 1 January 2015. 
  6. ^ Brophy, Alex (16 February 2012). "The Latest Trend In Online Shopping". Yahoo!. Retrieved 2 January 2015. 
  7. ^ Parkinson, Nikki (29 January 2012). "Online Shopping Find: StyleRocks". Styling You. Retrieved 2 January 2015. 
  8. ^ Gardner, Jessica (9 July 2012). "Mother load: how businesswomen can have it all". BRW. Retrieved 2 January 2015. 
  9. ^ Carmody, Broede (26 September 2014). "Growth - 3D printing meets emerald cocktail rings". Retrieved 5 January 2015. 
  10. ^ "New Jewellery Website Targets 'Customisers'". Jeweller. 21 February 2012. Retrieved 2 January 2015. 
  11. ^ Beeche, Mat (30 November 2012). "The Jewellery Designer". Startup Daily. Retrieved 2 January 2015. 
  12. ^ Cuthbert, Alex (28 November 2014). "STYLEROCKS – Sydney, Australia". Almost Famaus. Retrieved 5 January 2015. 

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