Stylist (magazine)
| Frequency | Weekly |
|---|---|
| Total circulation (January – June 2019) | 404,392[1] |
| First issue | 7 October 2009 |
| Company | The Stylist Group |
| Country | United Kingdom |
| Based in | London |
| Language | English |
| Website | stylist |
Stylist is a magazine for women that is published in the United Kingdom since 7 October 2009. There is currently a weekly digital edition and a monthly print edition, both of which are available via subscriptions.[2]
Ella Dolphin is CEO, and Lisa Smosarski is Editor-in-Chief. Stylist was previously published by Shortlist Media Ltd,[3] and after the closure of the print edition of ShortList, 'Shortlist Media Ltd' rebranded as 'The Stylist Group'.[4]
Audience and content[edit]
Stylist targets affluent 20 to 40-year-old female commuters with high end content that includes fashion, travel, beauty, people and careers news.[3] The magazine aims to take an intelligent approach, covering a broader range of culture and tackling issues women face in their professional and personal lives.[5]
Stylist has featured Hollywood stars Angelina Jolie, Penélope Cruz, Jennifer Lopez and Jennifer Aniston on the cover as well as Hillary Clinton, comedian Tina Fey, activist X González and classicist Mary Beard.[6] The magazine has commissioned children's author and illustrator Quentin Blake and artist Rob Ryan to create bespoke front covers.[7]
The advertisers of the magazine include Escada, Hugo Boss, Guerlain and Yves Saint Laurent.[6]
Stylist magazine has an average distribution of 424,107 copies per week.[8]
Stylist hosts regular Stylist Network Events, including Stylist Live, which includes career-focused talks with business entrepreneurs, as well as curated shopping and fitness workouts, where an average of 200 Stylist readers buy tickets to attend the London-based sessions.[9]
Distribution and expansion[edit]
Stylist is distributed free every Wednesday in London, Manchester, Leeds, Edinburgh, Glasgow, Liverpool and Birmingham, as well as in French Connection stores, airport lounges, city centre offices and gyms.[3] It is also available by subscription, on Apple News and via the app.[10]
In September 2010 Stylist launched its website, the online home of Stylist Magazine, featuring all of the latest lifestyle, fashion, beauty, travel, wellness & entertainment news, all through a feminist lens.
In April 2019 Stylist launched Stylist Loves, a daily email covering fashion, beauty, current affairs and work advice.[11]
In April 2013, Stylist launched a weekly edition in France, in a joint venture between Groupe Marie Claire and Shortlist Media. The magazine is distributed free every Thursday in nine cities including Paris, Lyon, Marseille, Aix‐en‐Provence, Toulouse, Bordeaux, Nantes, Lille and Strasbourg.[12]
Stylist magazine was previously available in a tablet edition, but this was discontinued in 2016 after the closure of Apple Newsstand.[13]
During the COVID-19 pandemic, Stylist ceased producing paper copies of the magazine and switched to an online-only model as members of the public were encouraged to stay at home during the lockdown.[14]
Subscription products[edit]
In early 2021 Stylist launched a paid content fitness platform Strong Women Training Club, offering 1 and 12 month subscription options. It offers various training plans at beginner, intermediate and expert levels.
An online version of the digital magazine was launched mid-2021 to help readers access the content during the COVID-19 pandemic. It offers 3, 6 and 12 month subscription options.
Awards[edit]
Awards include:
- Launch of the Year 2010, BSME[15]
- Media Woman of the Future: Stylist's editor Lisa Smosarski, Women of the Future Awards[16]
- New Product of the Year 2010, Growing Business Awards[17]
- Brand of 2010, Brand Republic[18]
- Winner of Johnson & Johnson Best Weekly Beauty Journalist[19]
References[edit]
- ^ "Stylist". ABC. 2019. Retrieved 14 October 2019.
- ^ Shortlist’s free women’s weekly launches, Marketing Week
- ^ a b c Stylist revealed as ShortList's brand for women's free mag, Media Week
- ^ ShortList shuts in print as publisher rebrands as The Stylist Group
- ^ Stylist magazine storms on to free title scene, PR Week
- ^ a b Stylist magazine celebrates first year's worth of covers, Campaign Live
- ^ Stylist lines up Quentin Blake as new cover star, guardian.co.uk
- ^ Mag ABCs: Cosmopolitan and Glamour suffer sales falls, Press Gazette
- ^ Stylist launches website with daily content, Campaign Live
- ^ Stylist Magazine, Newstand
- ^ Need to Know: Emerald Street, Gorkanapr
- ^ Shortlist Media to launch French edition of Stylist
- ^ Reynolds, John (23 May 2016). "Popular tablet edition of Stylist magazine scrapped after closure of Apple Newsstand leaves it 'high and dry'". Press Gazette.
- ^ Tobbitt, Charlotte (23 March 2020). "Coronavirus: Time Out and Stylist free magazines go digital-only as readers stay home". Press Gazette. Retrieved 21 April 2020.
- ^ "2010 BSME Awards: The 2010 Winners". British Society of Magazine Editors. Archived from the original on 13 November 2010.
- ^ "Welcome to the Women of the Future Awards: 2010 Awards". Women of the Future Awards. Archived from the original on 14 June 2011.
- ^ "Growing Business Awards 2010". Real Business. 26 November 2010. Archived from the original on 28 November 2010.
- ^ Clark, Nicola (15 December 2010). "Top media brands of the year 2010". Brand Republic. Archived from the original on 27 December 2010.
- ^ Rouch, Hannah (27 January 2011). "Johnson & Johnson Beauty Awards". Red.