Subaru BRAT

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First Generation
Subaru Brat - 17016044839.jpg
Subaru BRAT / Brumby / MV Pickup Gen I
Overview
Also calledSubaru 1400
Subaru 1600
Production1978-1994
Body and chassis
Body style2-door pickup truck
Layoutfront-wheel drive
all-wheel drive optional
Powertrain
Engine1.6 L EA71 OHV H4 (A33/34/67)
Transmission4-speed manual
3-speed automatic
Dimensions
Wheelbase2,455 mm (96.7 in)
Length3,995 mm (157.3 in)
Width1,500 mm (59.1 in)
Height1,385 mm (54.5 in)
Curb weight775 kg (1,709 lb)
Chronology
SuccessorSubaru BRAT Gen II
1978 Subaru Brumby (Australia)

The Subaru BRAT (acronym for “Bi-drive Recreational All-terrain Transporter”) was a light-duty, four-wheel drive[1] coupé utility,[2] version of the Subaru Leone originally introduced in 1977. The BRAT was developed directly from the company's four-wheel drive station wagon model and was first introduced as a 1978 model – following the concept of coupe utilities such as the Chevrolet El Camino and the Ford Ranchero. The BRAT is also known as a Brumby, MV Pickup or Shifter depending on where it was sold. The vehicle was sold from 1978 until 1994.

First Generation[edit]

Developed in Japan in 1977 at the request of the President of Subaru of America, the BRAT was introduced to match the demand for small trucks in North America, in order to compete against other manufacturers, such as Toyota, Nissan, and Mazda. Unlike trucks from other manufacturers, all BRATs had four-wheel drive, as they were developed from the existing Leone station wagon.[2] When the Leone was redesigned in 1979 for the 1980 model year, the BRAT continued with the original Gen I body until 1982.[1]

Subaru BRAT rear jump seats

Jump Seats[edit]

Although the BRAT could fairly be called a truck, the plastic seats in the cargo bed allowed Subaru to classify the BRAT as a passenger car. North American and Canadian BRAT models featured carpeting, in addition to a welded-in, rear-facing jump seats in the cargo area. The seats were a tariff-avoidance ploy,[3][4][5] serving actually to circumvent a tariff known as the Chicken tax,[6] as the plastic seats in the cargo bed allowed Subaru to classify the BRAT as a passenger car, rather than as a light truck. This significantly reduced the costs of importing BRATS to North America, as passenger cars were charged a 2.5% import tariff, while light trucks were charged a substantially higher 25% import tariff. They were discontinued after the 1986 model year.

Technical[edit]

All BRAT's had four-wheel drive and the Subaru EA engine. Early models received the 1.6 litre EA-71, whereas 1981 and later models received a 1.8 litre EA-81 engine. The 1983 and 1984 models could be purchased with an optional 94 hp (70 kW) turbocharged engine. Manual transmissions were standard on all models, and an automatic transmission was available on turbocharged BRAT's. The 1980 and earlier models had a single-range transfer case, while 1981 and later GL models had a dual-range transfer case (DL's still had single range), and all turbocharged models were equipped with a 3 speed automatic transmission with a single-range, push-button, four-wheel drive.

Second Generation[edit]

Second Generation
Subaru 1800 MV 4WD 1992 (14407287694).jpg
Subaru BRAT / Brumby / MV Pickup Gen II
Overview
ManufacturerSubaru
Also called
  • Subaru 284
  • Subaru Brumby
  • Subaru Shifter
  • Subaru MV
  • Subaru Targa
  • Subaru Pickup
Production1982 – 1994
Model years1981 to 1994
Assembly
Body and chassis
Body style2-door coupe utility
LayoutF4
RelatedSubaru Leone
Powertrain
Engine
Transmission
Dimensions
Wheelbase2,456 mm (96.7 in)
Length4,424 mm (174.2 in)
Width1,620 mm (63.8 in)
Height1,415 mm (55.7 in)
Curb weight1,000 kg (2,205 lb)
Chronology
PredecessorSubaru BRAT Gen I
SuccessorSubaru Baja
Subaru BRAT Targa Top

The BRAT was restyled in 1981 and the jump seats were discontinued after the 1985 model year. The BRAT was re-introduced with a rise in popularity of small trucks being sold in the United States, primarily from Toyota, Nissan, and Mazda. Production continued into 1994 but ceased to be imported to North America in 1987. It was also known as the Brumby in Australia and New Zealand and the MV Pickup / Shifter in the UK. Imports to Europe, Australia (from 1978), and New Zealand continued until February 1994. The BRAT was not sold in Japan and was manufactured for export markets.

Features[edit]

Early 80's saw the introduction of a second Gen Targa-Top version. It also had other features, such as: ; a spring-loaded hidden door, for a side step into the cargo bed; and a spare tire mounted under the hood.

In Australia there were specialty features : Ag-quip / packages with graphics, Roo bar, sump guard & rear step bar. Wagon wheels were also optional.

Manufacture[edit]

It was an export-only model, never being officially sold in Japan. Due to this, the BRAT became a popular grey import vehicle in Japan.

There were several locations that manufactured the vehicle :

Subaru never considered marketing the BRAT in their home market, due to a truncating demand of pickup trucks that had been occurring since the late 1970s. The declining demand came as a result of Japanese customers shifting to station wagons at that time.

In 1987, exports to North America ceased, but exports to Europe, Australia, Latin America, and New Zealand continued until 1994.

Notable owners[edit]

President Ronald Reagan owned a 1978 BRAT until 1998, which he kept at his ranch near Santa Barbara, California. The vehicle has since been restored and returned to the ranch, which is now owned by the Young America's Foundation.[7]

Motorsport[edit]

There have been several private enterprises that have used the BRAT / Brumby / MV Pickup in Motorsport events :

  • 2014 - Settlement Creek - Brumby desert racer.
  • 2018 - Freddie Flintoff chose a 1985 BRAT during an electric vehicle challenge on Top Gear series 27. Unlike the other vehicles, Flintoff kept the petrol engine in situ, as well as installing a Tesla power-plant.
  • 2020 - 1988 Drag Brumby - Fastest EJ powered vehicle.

Appearances in Media[edit]

Along with its most famous owner, here are some instances of the BRAT used in Film / TV & other media :

  • A 1985 BRAT, decorated in the Stars and Stripes, was owned by Joy in the television show My Name Is Earl.[8]
  • In Kidd Video, Haim Saban and Andy Heyward's first ever live action/animated cartoon series, Whiz owned a 1984 BRAT, which transformed into The Kiddmobile (a hovercraft and submarine) after the band entered a cartoon realm called “The Flipside.”
  • In the movie Napoleon Dynamite, the character Rex drove a 1982 BRAT.
  • In the Achewood universe, a 1982 BRAT is given to every soul that enters hell.[9]
  • The 1980 model is available in several of the Forza racing games.[10][11][12]
  • In Alaska: The Last Frontier, Season 6 Episode 13, Eivin Kilcher rebuilds a Subaru BRAT for his brother, August.[13]
  • A Subaru Brat was featured on the episode "Tour De Utah" of "Diesel Brothers.

There are also media appearances of the Brumby in adds / television in Australia / NZ :

Future Concepts[edit]

There were no third generation BRAT / Brumby / MV pickup as the range was discontinued after 1987.

There was however a concept for a Subaru Suiren and later Subaru released a similar vehicle called the Baja.

References[edit]

  1. ^ a b James M. Flammang (1994). Standard Catalog of Imported Cars, 1946-1990. Iola, WI: Krause Publications, Inc. p. 589. ISBN 0-87341-158-7.
  2. ^ a b ワールド・カー・ガイド28: スバル [World Car Guide #28: Subaru] (in Japanese), Tokyo, Japan: Neko Publishing, 1998, p. 71, ISBN 978-4-873661-73-5
  3. ^ Dwayne Bray (June 20, 1995). "Jury Selection Begins in Negligence Trial Over Crash of Subaru Brat". LA Times.
  4. ^ Paul Elias (September 21, 1995). "Man Paralyzed in Accident Awarded $1.7 Million by Jury". LA Times.
  5. ^ Todd C. Frankel (July 6, 2018). "The strange case of Ford's attempt to avoid the 'chicken tax'". Washington Post.
  6. ^ "Chicken tax", Wikipedia, 2022-03-03, retrieved 2022-07-18
  7. ^ "The Presidential BRAT", Drive – The Magazine from Subaru, Winter 2009
  8. ^ "1985 Subaru BRAT Pickup - W223 - Indianapolis 2010 - Mecum Auctions". Mecum Auctions. Retrieved 3 August 2017.
  9. ^ Onstad, Chris. "Achewood § December 1, 2003". Achewood. Retrieved 18 June 2018.
  10. ^ Forza Horizon 2 official website - Forza net(01/22/2020)
  11. ^ Forza Motorsport 6 official website - Forza.net(01/22/2020)
  12. ^ Subaru BRAT - Forza Horizon 3(01/22/2020)
  13. ^ Wang, K.S. (6 January 2017). "Celebrity Drive: Eivin Kilcher of Discovery's 'Alaska: the Last Frontier'". Motortrend.
  14. ^ "Subaru Brumby leaving the River Cottage in the name of charity". 6 March 2017.

External links[edit]