Suddenlink Communications

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Suddenlink Communications
Industry Telecommunications
Founded 2003 (as Cebridge Connections)
2006 (as Suddenlink)
Headquarters St. Louis, MO
Key people
  • Jerald L. Kent (Chief Executive Officer)
  • Thomas P. McMillin (Chief Operating Officer)
  • Mary E. Meduski (Chief Financial Officer)
  • Terry M. Cordova (Chief Technology Officer)
  • Jerry Dow (Chief Marketing and Sales Officer)
  • James B. Fox (Chief Accounting Officer)
  • Kathy Payne(Chief Programming Officer)
  • Robert L. Putnam (Chief Information Officer)
Services Digital Cable
Video On Demand
High-Definition TV
Digital Video Recorders (DVRs)
TV Caller ID
Online Video (Suddenlink2GO)
High-Speed Internet
Wireless Home Networking (WiFi@Home)
Digital Phone
Suddenlink Media Cable Advertising
Network West Virginia Local WV station
Revenue Increase$1.93 Billion USD (2011)
Parent Cequel Communications, LLC
Slogan Easy as counting to one

Suddenlink Communications, formerly Cebridge Connections,[1] is the 9th largest provider of cable broadband services (based on coverage area) in the United States with coverage available to approximately 5.7 million subscribers.[2] Suddenlink operates in 16 states including Texas, Louisiana, and Arkansas. With its corporate headquarters in St. Louis, Missouri, Suddenlink is part of Cequel Communications, LLC. Cequel III, a separate privately owned company, was founded in January 2002 by Jerry Kent, Howard Wood, and Dan Bergstein as an investment and management firm that focuses on development of cable and telecommunications companies. Cequel III maintains a contract with Suddenlink for the provision of certain management services.


Suddenlink traces its origins to February 2003, when its senior management team assumed responsibility for the American post-bankruptcy assets of Classic Communications, which served remote suburban areas, smaller towns, and rural communities.[3] At the time Classic was the twelfth largest MSO with 325,000 customers in nine states (Texas, Kansas, Oklahoma, Missouri, Arkansas, Louisiana, New Mexico, Colorado, and Ohio).[4] Classic’s customers had been largely deprived of advanced services like high-speed Internet access.[5] The new management team claims to have invested tens of millions of dollars to upgrade Classic systems and improve the quality and quantity of services they offered.

The company was renamed Cebridge Connections and continued to acquire new cable companies and new cable systems.[6] As Cebridge, the company acquired cable systems previously owned by Alliance, Tele-Media, Thompson, and USA Media, as well as Shaw Communications' systems in Texas. In 2006, Cebridge became Suddenlink Communications after the deals to acquire cable systems from Cox Communications and Charter Communications closed.[6]

Between 2006 and 2007, the company constructed a national backbone unique to cable operators of Suddenlink’s size. This backbone was engineered to support inter-office voice and data communications; customer call traffic; a centralized softswitch for rapid phone deployment; and centralized video-on-demand servers and content management tools. Subsequently, this backbone aided the company's 12- to 15-month expansion of a competitive phone service to new areas.[7] As a result, by August 2009, the company counted more than 250,000 active phone lines serving residential and business customers, up from 30,000 in early 2007.[8]

The company has also undertaken regional projects, such as its construction in West Texas of a 957-mile (1,540 km) fiber ring connecting its major markets in that part of the country, including Amarillo, Abilene, Midland, Lubbock, and San Angelo. This project supported the regional deployment of advanced services, including faster Internet download and upload speeds and video on demand.[9]

On November 5, 2009, Suddenlink announced the completion of a $600 million debt offering.[10] Suddenlink said that offering and a related bank amendment would facilitate an approximately $350 million capital investment plan through 2012, above and beyond the company’s traditional capital spending levels. According to company officials, this investment plan, dubbed “Project Imagine”, was primarily designed to increase the number of high-definition (HD) channels to 90 on average, with the capability to offer up to 200; and expand the general availability of HD service, video-on-demand, and DOCSIS 3.0 technology to substantially all Suddenlink customers.[11] (DOCSIS 3.0 technology enables Internet speeds of up to 100 megabits per second or faster.) As of the September 2012 conclusion of Project Imagine, HD channels were increased from an average of 24 to 85, with more than 100 in some markets. VOD and DOCSIS 3.0 technologies were expanded to areas serving substantially all customers.[12]

In March 2010, Suddenlink began offering residential customers in several, suburban Austin communities High-Speed Internet MAX 107.0 service, featuring a download speed up to 107 megabits per second (Mbps) and an upload speed up to 5 Mbit/s.[13] Cable Digital News confirmed the service was, at that time, “the fastest cable wideband tier in the U.S., in terms of downstream speeds”. In the following months, MAX 107.0 was launched in the Tyler, Texas area[14] and several West Virginia communities.[15]

In July 2010, the company jointly announced with the Society of Cable Telecommunications Engineers (SCTE) that all broadband technicians and installers with Suddenlink for at least 90 days had attained one or more professional certifications from SCTE. Suddenlink was the first major cable operator to reach this milestone.[16]

That same month, Suddenlink and TiVo announced a collaboration in which Suddenlink would distribute co-branded TiVo Premiere DVRs.[17] The TiVo Premiere DVR allows Suddenlink customers to access video-on-demand (VOD), Web, and other video content through TiVo's advanced user interface. In December 2010, the co-branded DVRs launched in Lubbock and Midland, Texas.[18] In early 2011, the devices were rolled out in five more Texas cities as well as Clovis, New Mexico.

In April 2011, Suddenlink began offering HBO GO and MAX GO, authenticated online video destinations for HBO and Cinemax programming. In June, the company launched Suddenlink2GO,[19] an online video service that allows subscribers to access select TV, movie, and shorter video content with a single interface, from any computer with a high-speed Internet connection. Suddenlink2GO was developed in partnership with Synacor.

In July 2011, Suddenlink was one of six partner companies mentioned in CNN’s announcement about live-streaming CNN and HLN on iPhones, iPads, and iPods.[20] Also in July, the TiVo App for iPad and iPhone, which allows customers to view TV programming, schedule program recordings, and post Facebook and Twitter updates, was made available to those using TiVo Premiere DVRs from Suddenlink.[21]

In November 2011, the company introduced software enhancements that added “any-room” capability to the Suddenlink TiVo Premiere DVRs. With that capability, a customer with three Suddenlink-TiVO devices could record up to six shows at the same time, watch recordings on any TV set, start watching a recorded program in one room and resume in another, and have up to 600 hours of recording space.[22]

In October 2012, Suddenlink became the first cable operator in the country to offer TiVo Stream, a service that allows customers with TiVo Premiere DVRs to watch live TV channels and digital video recordings (DVR) in their homes on iPod Touch, iPads, and iPhones. TiVo Stream also allows customers to transfer many DVR recordings to these devices for viewing outside the home. TiVo Stream was launched first in Lubbock, Texas.[23]

The company followed with another industry first in early 2013 when it rolled out TiVo Mini. The device offers a more economical, space-saving alternative to using multiple DVRs. TiVo Minis, when linked to a single Suddenlink TiVo HD/DVR, allow multi-room access to such features as DVR scheduling, playback, and the ability to pause, rewind, and use slow-motion and instant replay functions for live TV. The devices also allow viewers to record TV programming in one room and watch in another.[24]




  1. ^ Stroud, Jerri (April 25, 2006). "Cebridge chief will rename cable company Suddenlink". St. Louis Post-Dispatch. Retrieved 2009-04-29. 
  2. ^ "Suddenlink Communications Overview and Coverage". Broadband Now. Retrieved 2014-04-28. 
  3. ^ "Cequel III to Investin and Assume Management of Classic Communications" (PDF) (Press release). Cebridge. February 12, 2003. Retrieved November 30, 2009. Suddenlink's parent company, Cequel Communications, reported it would invest in and assume management of Classic Communications on February 12, 2003.  Check date values in: |accessdate= (help)
  4. ^ "Suddenlink". Suddenlink. 2012-12-31. Retrieved 2013-07-02. 
  5. ^ Farrell, Mike (May 6, 2007). "Suddenlink: Seizing Next Opportunity". Multichannel News. Retrieved 30 November 2009. 
  6. ^ a b McGarry, Brendan (October 2006). "Suddenlink Communications". The Center for Public Integrity. Retrieved 30 November 2009. 
  7. ^ Suddenlink Builds on Strengths, Communications Technology, 11/19/09
  8. ^ Suddenlink Hits 250k+ Phone Mark, Communications Technology, 8/19/09
  9. ^ Suddenlink Rings West Texas, Communications Technology, 5/16/08
  10. ^ MCN Staff, 11/5/2009, Suddenlink Parent Wraps $600M Debt Offering
  11. ^ Todd Spangler, Multichannel News, 2/9/2010, Suddenlink Widens DOCSIS 3.0 Rollout [1]
  12. ^
  13. ^ Cable Digital News, 3/30/10
  14. ^ Light Reading, 5/20/10
  15. ^, 6/11/10
  16. ^ Multichannel News, 8/2/10
  17. ^, 7/8/10
  18. ^ Light Reading, 12/16/10
  19. ^ "Suddenlink Launch Online TV Aggregator". Retrieved 2013-07-02. 
  20. ^ "CNN is First to Stream 24-Hour News Network Online and On Mobile – CNN Press Room". CNN. 
  21. ^ Steve (2011-07-21). "TiVo Offers Free App for iPhone, iPad". Suddenlink FYI. Retrieved 2013-07-02. 
  22. ^ "Suddenlink Flicks On Multiroom DVR With TiVo | Cable Television News | Broadcast Syndication | Programming". 2011-12-15. Retrieved 2013-07-02. 
  23. ^ "Suddenlink Takes Dip Into TiVo Stream | Cable Television News | Broadcast Syndication | Programming". 2012-10-08. Retrieved 2013-07-02. 
  24. ^ "Suddenlink Thinks Small With TiVo's IP Set-Top | Cable Television News | Broadcast Syndication | Programming". 2013-02-21. Retrieved 2013-07-02. 
  25. ^ a b Baumgartner, Jeff (February 21, 2003). "Cequel III to buy Shaw's Texas systems". Retrieved 2009-02-18. 
  26. ^ a b "Cequel III Closes Alliance Acquisition; Announces Agreement to Purchase Thompson Cablevision" (Press release). Business Wire. January 26, 2004. Retrieved February 18, 2009. 
  27. ^ "Cebridge Connections buys cable systems from Tele-Media". St. Louis Business Journal. June 3, 2004. Retrieved 2009-02-18. 
  28. ^ "Cebridge Closes Acquisition of USA Media Systems." (Press release). Business Wire. August 19, 2004. Retrieved February 18, 2009. 
  29. ^ Suddenlink to Provide Cable VoIP Services Using Nortel Technology, 6/21/2006
  30. ^ "No. 13: Suddenlink Communications". St. Louis Business Journal. March 28, 2008. Retrieved 2009-02-18. 
  31. ^ CED Magazine, 5/12/2010
  32. ^ "Suddenlink Closes NPG Deal | Cable Television News | Broadcast Syndication | Programming". 2011-04-01. Retrieved 2013-07-02. 
  33. ^ Multichannel News, 2/2/14
  34. ^ The Laughlin Nevada Times, Suddenlink makes move to Laughlin, 10/7/14

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