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For other uses, see Sug (disambiguation).
SuG in Bangkok (2010).jpg
Sug performing in Bangkok in 2010
Background information
Also known as Sug Heavy Positive Rock
Origin Japan
Genres Alternative rock,[1] pop punk, electronic rock, nu metal
Years active 2006–present
Labels PS Company, Indie PSC, Pony Canyon, CLJ Records
Associated acts Travel
Members Takeru
Past members Shōta

Sug (typeset as SuG) is a Japanese visual kei rock band formed in 2006. The band has released two EPs, five full-length studio albums, and several singles. Until 2009, the band was signed to "Indie PSC", a subdivision of PS Company.[2] As of 2010, they have signed onto a major label, Pony Canyon. The band's tagline in promotional work is "Heavy Positive Rock".[citation needed]


Vocalist Takeru and guitarists Masato and Yuji had previously performed in a band called Travel. After Travel disbanded, they joined with AmeriA's bassist, Shouta, to form Sug in October 2006. The drummer Mitsuru then joined in November of the same year.[3]

Shouta left the band in February and was replaced by Chiyu on bass. Their first release was "7th Breeze" on the compilation album Cannonball Vol. 03. The band signed to the visual-kei management PS Company, and in August 2007, the band released their first single, "Scheat".[3] Months after the release of their first single, Sug released their first EP, titled I Scream Party. To promote their music outside of Japan, Sug performed at "J-Rock Invasion" in Germany alongside Kagrra, Kra, Alice Nine, and Screw—all of whom are also signed to CLJ Records, a German label.[4]

Mitsuru left Sug after their concert on 9 May 2009. Their support drummer at the time, Shinpei, became a full-time member of the band after Mitsuru's departure.[citation needed]

Following the announcement of their single "Gr8 Story", Sug announced their move onto major label PS Company during the live event called "Sug Fes 2009 Alternative Pop Show: Vol.6" on 30 November 2009.[5] "Gr8 Story" was released through Pony Canyon, and the title track was used as the ending song for the Katekyō Hitman Reborn! anime[6] According to the band, the song is "rather punkish", yet with a catchy tune and an "easy-listening appeal".[7]

Their second studio album and their first album through Pony Canyon, Tokyo Muzical Hotel, was released on 9 March 2010. Their third studio album and their second album through Pony Canyon, Thrill Ride Pirates, was released a year later, also on 9 March, and included two singles; "mad$hip" and "Crazy Bunny Coaster".

On 25 April 2012, the band released their third studio album, Lollipop Kingdom, which produced five singles: "Pastel Horror Yum Yum Show", "Gimme×Gimme", "Toy Soldier", "Howling Magic", and "不完全BeautyFool Days".

On 7 October 2012, Sug announced they would officially leave PSC after their performance on 29 December at Yoyogi Kyogijo Daini Taikukan, resulting in a temporary hiatus. Sug announced on 19 September 2013 that the hiatus would end in late December of that year. The band went on to release three singles, "Missing", "B.A.B.Y." and "Cry Out" over the course of 2014.

On 4 March, 2015 Sug released Black, their first full-length album since the end of their hiatus. The album included three new singles in addition to the three released in 2014. On 15 July, 2015, Sug released another single, "TeenAge Dream". On 11 September Sug announced that they would be going on their first full-length Europe Tour starting from 29 November, and they would tour a total of 5 countries (Germany, France, United Kingdom, Russia and Finland). [8]


The name "Sug" is derived from the transliteration of the English word "thug", written (and pronounced) in Japanese as Sagu (サグ?). The name is then simplified to the slightly more romantic "Sug".[9]


  • Takeru (武瑠?) – Vocals
  • Masato – Guitar
  • Yuji – Guitar
  • Chiyu – Bass
  • Shinpei – Drums
Former members
  • Shōta (渉歌?) – bass (2006–2007)
  • Mitsuru – drums (2006–2009)


Overseas tours[edit]

Sug 2015 Europe Tour (2015)

Date Place Venue
29 November 2015 Cologne, Germany Werkstatt
30 November 2015 Paris, France Backstage
2 December 2015 London, United Kingdom O2 Academy Islington (O2 Academy2)
3 December 2015 Berlin, Germany Machinenhaus
5 December 2015 Munich, Germany Technikum
7 December 2015 Moscow, Russia Moscow Hall
8 December 2015 Helsinki, Finland Tavastia Club

Details: SuG 2015 Europe Tour Official Site


Albums and EPs[edit]

Title Release date Oricon Chart[10]
I Scream Party 19 December 2007 181
N0iz Star 14 May 2008 41
Punkitsch 3 September 2008 77
Tokyo Muzical Hotel 9 March 2010 26
Thrill Ride Pirates 9 March 2011 15
Lollipop Kingdom 25 April 2012 10
Black 4 March 2015 -


Title Release date Oricon Chart[11]
"Scheat" 1 August 2007 -
"Yumigiwa Downer"
2 September 2007 -
"Alterna." 5 September 2007 -
"Tricolour Color"
3 December 2008 -
"39GalaxyZ" 15 April 2009 -
"Life 2Die" 14 October 2009 -
"Pink Masquerade" 18 November 2009 -
"Gr8 Story" 27 January 2010 13
"Koakuma Sparkling"
30 June 2010 7
"R.P.G.: Rockin' Playing Game" 1 September 2010 14
"Crazy Bunny Coaster" 12 January 2011 3
"Gimi Gimi"
15 June 2011 8
"Toy Soldier" 26 October 2011 9
"Fukanzen Beautifool Days"
(不完全Beautyfool Days?)
1 February 2012 8
"Sweetoxic" 19 September 2012 10
"Missing" 19 February 2014 13
"B.A.B.Y" 23 August 2014 13
"Cry Out" 19 November 2014 -

Best-of albums[edit]

Title Release date Oricon Chart[10]
Best 2010-2012 6 March 2013 25


Title Release date Oricon Chart[12]
Sug Tour 2010 "Tokyo Muzical Hotel" 25 August 2010 49
Sug Tour 2011「TRiP~welcome-to-Thrill-Ride-Pirates~」 21 September 2011 22
Sug Oneman Show 2011 VIP Pop Show 21 March 2012 47
The Lollipop Kingdom Show 10 October 2012 46
Sug Oneman Show 2012 This iz 0 2012.12.29 at Yoyogi 2nd Gymnasium 10 April 2013 33
Sug Onemanshow 2013 Update Ver.0 16 April 2014 42
Versus 28 January 2015 276

DVD singles[edit]

Title Release date Oricon Chart[12]
Mujoken Kofukuron
17 November 2010 7


Title Release date
Cannonball Vol. 3 2 February 2007


  1. ^ Sug Allmusic by John D. Buchanan
  2. ^ "Sug at Nipponproject". 
  3. ^ a b Sug · サグ - Profile & Biography - JaME U.S.A
  4. ^ CLJ Records - alice nine
  5. ^ "Sug to Make Major Debut". Musicjapanplus. 2009-12-02. Retrieved 2010-01-29. 
  6. ^ "Sug to Provide Ending Song for Popular Anime". Musicjapanplus. 2009-12-08. Retrieved 2010-01-29. 
  7. ^ "Sug Special Interview for the Release of 'gr8 story'". Musicjapanplus. 2010-02-08. Retrieved 2010-02-08. 
  8. ^ "Sug 2015 Europe Tour Special Site". Sug 2015 Europe Tour Official Tour Site. Retrieved 21 October 2015. 
  9. ^ "Sug A-Z interview at Jmusiceuropa". Retrieved 2008-03-25. 
  10. ^ a b "SuGのアルバム売り上げランキング" (in Japanese). Retrieved 2015-02-13. 
  11. ^ "SuGのシングル売り上げランキング" (in Japanese). Retrieved 2015-02-13. 
  12. ^ a b "SuGのDVD売り上げランキング" (in Japanese). Retrieved 2015-02-13. 

External links[edit]