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Also known as SuG Heavy Positive Rock
Origin Japan
Genres Alternative rock,[1] pop punk, electronic rock, nu metal
Years active 2006–present
Labels PS Company, Indie PSC, Pony Canyon, CLJ Records
Associated acts Travel
Members Takeru
Past members Shōta

Sug (typeset as SuG) is a Japanese visual kei rock band formed in 2006. The band has released two EPs, two full-length studio albums, and several singles. Until 2009, the band was signed to "Indie PSC", a subdivision of PS Company.[2] As of 2010, they have signed onto a major label, Pony Canyon, and joined the forefront of major bands on PS Company.

The band's tagline in promotional work is "Heavy Positive Rock."


Vocalist Takeru and guitarists Masato and Yuji had previously performed in a band called Travel. After Travel disbanded, they joined with AmeriA's bassist, Shouta, to form Sug in October 2006. The drummer Mitsuru then joined in November of the same year.[3]

Shouta left the band in February and was replaced by Chiyu on bass. Their first release was "7th Breeze" on the compilation album Cannonball Vol. 03. The band signed to the visual-kei management PS Company, and in August 2007, the band released their first single, "Scheat".[3] Months after the release of their first single, Sug released their first EP entitled Love Scream Party. To promote their music outside of Japan, Sug performed at "J-Rock Invasion" in Germany alongside Kagrra, Kra, Alice Nine, and Screw—all of whom are also signed to CLJ Records, a German label.[4]

Mitsuru left Sug after their live on 9 May 2009. It is supposed that Mitsuru left citing creative differences to the remaining band members. Their support drummer at the time, Shinpei, became a full-time member of the band after Mitsuru's departure.[citation needed]

Following the announcement of their single "Gr8 Story," Sug announced their move onto major label PS Company during the live event called "Sug Fes 2009 Alternative POP Show ~ Vol.6" on 30 November 2009.[5] "Gr8 Story" was released through Pony Canyon, and the title track was used as the ending song for the Katekyō Hitman Reborn! anime[6] According to the band, the song is "rather punkish", yet with a catchy tune and an "easy-listening appeal".[7]

Their second studio album and their first album through Pony Canyon, Tokyo Muzical Hotel, was released on 9 March 2010. Their third studio album and their second album through Pony Canyon, Thrill Ride Pirates, was released a year later, also on 9 March, and included two singles; mad$hip and Crazy Bunny Coaster.

On 25 April, 2012, the band released their third studio album, Lollipop Kingdom, which produced five singles: Pastel Horror Yum Yum Show, ☆Gimme×Gimme☆, Toy Soldier, Howling Magic, and 不完全 BeautyFool Days.

On 7 October 2012, SuG announced they would officially leave PSC after their performance on 29 December at Yoyogi Kyougijou Daini Taikukan, resulting in a temporary hiatus.

Sug announced on 19 September, 2013 that the hiatus would end in late December of that year. The band went on to release three singles, Missing, B.A.B.Y. and Cry Out over the course of 2014.

On 4 March, 2015, SuG released Black, their first full-length album since the end of their hiatus. The album included three new singles in addition to the three released in 2014.

On 15 July, 2015, Sug released another singles, TeenAge Dream.


The name "Sug" is derived from the transliteration of the English word "thug", written (and pronounced) in Japanese as Sagu (サグ?). The name is then simplified to the slightly more romantic "Sug".[8]


Former members
  • Shōta (渉歌?) – bass (2006–2007)
  • Mitsuru – drums (2006–2009)


Albums and EPs
  Title Release Date JPN[9]
1st I Scream Party 19 December 2007 181
2nd N0iz Star 14 May 2008 41
3rd Punkitsch 3 September 2008 77
4th Tokyo Muzical Hotel 9 March 2010 26
5th Thrill Ride Pirates 9 March 2011 15
6th Lollipop Kingdom 25 April 2012 10
7th Black 4 March 2015 -
  Title Release Date JPN[10]
1st Scheat 1 August 2007 -
2nd Yumigiwa Downer
2 September 2007 -
3rd Alterna. 5 September 2007 -
4th Tricolour Color
3 December 2008 -
5th 39GalaxyZ 15 April 2009 -
6th Life♥2Die 14 October 2009 -
7th P!NK masquerade 18 November 2009 -
8th Gr8 Story 27 January 2010 13
9th Koakuma Sparkling
30 June 2010 7
10th R.P.G.〜Rockin' Playing Game 1 September 2010 14
11th Crazy Bunny Coaster 12 January 2011 3
12th ☆Gimi Gimi☆
15 June 2011 8
13th Toy Soldier 26 October 2011 9
14th Fukanzen Beautifool Days
(不完全Beautyfool Days?)
1 February 2012 8
15th swee†oxic 19 September 2012 10
16th MISSING 19 February 2014 13
17th B.A.B.Y 23 August 2014 13
18th CRY OUT 19 November 2014 -
Best Of Albums
  Title Release Date JPN[9]
1st BEST 2010~2012 6 March 2013 25
  Title Release Date JPN[11]
1st SuG TOUR 2010"TOKYO MUZiCAL HOTEL" 25 August 2010 49
2nd SuG TOUR 2011「TRiP~welcome-to-Thrill-Ride-Pirates~」 21 September 2011 22
3rd SuG Oneman Show 2011 VIP POP SHOW 21 March 2012 47
4th The Lollipop Kingdom Show 10 October 2012 46
5th SuG Oneman Show 2012 This iz 0 2012.12.29 at YOYOGI 2ND GYMNASIUM 10 April 2013 33
6th SuG Onemanshow 2013 Update Ver.0 16 April 2014 42
7th VersuS 28 January 2015 276
DVD singles
  Title Release Date JPN[11]
1st Mujouken Koufukuron
17 November 2010 7
  Title Release Date
1st Cannonball Vol. 3 2 February 2007


  1. ^ SuG Allmusic by John D. Buchanan
  2. ^ "Sug at Nipponproject". 
  3. ^ a b SuG · サグ - Profile & Biography - JaME U.S.A
  4. ^ CLJ Records - alice nine
  5. ^ "Sug to Make Major Debut". Musicjapanplus. 2009-12-02. Retrieved 2010-01-29. 
  6. ^ "Sug to Provide Ending Song for Popular Anime". Musicjapanplus. 2009-12-08. Retrieved 2010-01-29. 
  7. ^ "Sug Special Interview for the Release of 'gr8 story'". Musicjapanplus. 2010-02-08. Retrieved 2010-02-08. 
  8. ^ "Sug A-Z interview at Jmusiceuropa". Retrieved 2008-03-25. 
  9. ^ a b "SuGのアルバム売り上げランキング" (in Japanese). Retrieved 2015-02-13. 
  10. ^ "SuGのシングル売り上げランキング" (in Japanese). Retrieved 2015-02-13. 
  11. ^ a b "SuGのDVD売り上げランキング" (in Japanese). Retrieved 2015-02-13. 

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