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IndustryHome Entertainment
HeadquartersSanta Ana, California, U.S.
Area served
United States, Canada
ProductsStreaming video and video download, retailing of DVD (Adult site)

SugarInstant (formerly called SugarDVD) is an online adult movie streaming service. At one time, it was the largest renter of adult DVDs online.[1][2][3] Initially, SugarInstant's services were limited to flat-rate membership-based DVD-by-mail, but since its creation in 2002, the company has developed websites in several different areas of the adult industry.[4][5] The company is based in Santa Ana, CA with multiple shipping centers across the United States.[6]


SugarInstant offers a subscription-based streaming service, pay-per-view porn videos, and adult DVDs.[7] Its video on demand options are available on Roku, PlayStation, Google TV, iPad/iPhone, Android, Xbox, PC and Mac OS.[8] In 2017, Sugar launched a new redesigned website powered by Adult Empire.[9] Now watch on the SugarInstant Roku channel which includes a free 5/day trial. [10]

Celebrity endorsements[edit]

In 2006, Tori Spelling said that she was a fan of SugarDVD, saying, "My husband Dean McDermott and I also belong to this service that's like a porn Netflix called The Netflix DVDs come in a red package and the SugarDVDs come in a blue one, so we're like, "Oooh! A Netflix arrived!" or "Oooh! A porn arrived!" [11][12]

Jax, CEO of SugarDVD responded to Tori's statement with the gift of "Free porn for life." Since Spelling in 2006, SugarDVD has gifted several other celebrities with “A lifetime of Free Porn.” Among the celebrities who publicly accepted the offer are, Flavor Flav,[13][14] Adam Carolla,[15] Shock G of Digital Underground, and Don Magic Juan

Verne Troyer sex tape[edit]

In July 2008 a clip featuring Verne Troyer and his former girlfriend Ranae Shrider in various sex acts, was leaked to the press without Troyer's consent.[16][17]

SugarDVD's alleged involvement with the Verne Troyer sex tape scandal resulted in a $20-million lawsuit, in which SugarDVD and TMZ are named defendants.[18]


SugarDVD is the winner of the 2008 AVN award for Best Retail Site [19]

SugarDVD is the winner of the 2009 Best Adult DVD Rental award for best online porn DVD movie rental service.


  2. ^ New York Daily News, NY 01-14-2007
  3. ^ Antonella Barba: The XXX Bidding War -
  4. ^ AVN :: SugarDVD Launches VOD Site
  5. ^ "SugarDVD Rebrands Affiliate Program -". Archived from the original on 2009-09-07. Retrieved 2008-05-14.
  6. ^ AVN :: SugarDVD Archived 2008-06-30 at the Wayback Machine
  7. ^
  8. ^
  9. ^
  10. ^
  11. ^ Tori Spelling + SugarDVD - Google Video
  12. ^ SFGate: Daily Dish : Spelling's X-Rated Fun
  13. ^ Flavor Flav Lifetime Supply of Sugar DVD Porn | Hip-Hop Crunch Archived 2008-07-09 at the Wayback Machine
  14. ^ Entertainment News - Topix
  15. ^ ADAM WITH DEAF FRAT GUY, BRIANNA LOVE AND DAPHNE ROSEN « The Official Adam Carolla Show Blog Archived 2008-06-28 at the Wayback Machine
  16. ^ Say it Ain't True: Mini-Me Sex Tape | - Pop culture for the masses Archived 2008-07-15 at the Wayback Machine
  17. ^ > Entertainment > Crunch time for Mini-Me sex tape attorneys Archived 2008-08-03 at the Wayback Machine
  18. ^ Movie News, Gossip, Box Office News, Casting News, Movie Star News, Hollywood News - PopEater - AOL News
  19. ^ 25th Annual AVN Awards Show

External links[edit]