|Genre||Alternative, Americana, Bluegrass, Blues, Contemporary, Country, Electronic, Folk, Funk, Gospel, Hard rock, Metal, Hip hop, Indie, Jam band, Jazz, Pop, R&B, Reggae, Rock, Zydeco|
|Dates||11 days (Starts last Wednesday in June annually)|
|Location(s)||Henry Maier Festival Park|
Milwaukee, Wisconsin, United States
Summerfest is an annual music festival held in downtown Milwaukee, Wisconsin. First held in 1968, Summerfest is located at Henry Maier Festival Park, adjacent to Lake Michigan and the central business district. Summerfest attracts between 800,000 and 900,000 people each year, promoting itself as "The World's Largest Music Festival", a title certified by the Guinness World Records since 1999.[needs update]
During Summerfest, the 75-acre (30-hectare) park hosts performances over 11 days, from late June until early July (including the Fourth of July). The venue includes 12 stages with over 1000 performances. The performers include local and nationally known music talent from various genres, performing throughout the grounds from noon to midnight, including the 23,000-capacity American Family Insurance Amphitheater.
Summerfest also showcases a wide variety of food from many Milwaukee-area restaurants. Other Summerfest attractions include comedy acts, shopping vendors, fireworks (including "The Big Bang" on opening night), family activities, and more. Summerfest is operated by a non-profit board that hires the production staff to operate both the venue and main Summerfest event.
Summerfest was conceived in the 1960s by then-mayor Henry W. Maier. Inspired by his visit to Oktoberfest in Munich, Germany, Maier envisioned a similar ethnic-themed festival in Milwaukee, and in 1962 formed a panel of business and civic leaders to study the feasibility of a large-scale summer festival. By the middle of the decade, the panel drew up a proposal for a 10-day multi-event festival with the proposed name of "Milwaukee World Festival," which was changed briefly in 1966 to "Juli Spaß" (German for "July Fun") and then to "Summerfest".
The inaugural Summerfest was held in July 1968 at 35 different locations throughout the city (including Milwaukee County Stadium and Milwaukee Arena), and its events ranged from concerts to a film festival, an air show, and even a pageant. The first Summerfest, produced by Dee Robb and Con Merten was regarded as a success; the second event in 1969, was less successful, as it was plagued by additional venues, inclement weather, and severe financial debt.
In 1970, a permanent central location was decided upon, and Summerfest moved to a former Nike missile site on the lakefront, where it continues to be held to this day. Also that year, Summerfest introduced its red "smiley face" logo, an insignia that has become synonymous with the event. The logo was designed by local graphic artists Noel Spangler and Richard D. Grant.
It was also in 1970 that Henry Jordan, former Green Bay Packers defensive tackle, became executive director of Summerfest, a title he held during the event's early years until his death in 1977. After a few other businessmen were hired by the board for the executive director's job, Elizabeth "Bo" Black, who was formerly Henry Jordan's secretary, became executive director in 1984 after a ten-year lobbying effort.
The event has not been without its controversy. On December 9, 2002, Lee Gates commented in the Milwaukee Journal Sentinel about the lack of opportunity to play at Summerfest. "I don't get the credit I deserve here. I've been playing 50-something years. There's discrimination at Summerfest. I shouldn't need to have a CD out to be paid $700 at Summerfest. If they want you to have CDs, they should pay you like they pay the professional people."
In 2015, Milwaukee World Festival, Inc and ReverbNation announced a three-year agreement to use the online service as an audition to give musicians a chance to perform. Summerfest wanted to provide an opportunity for performers to get a chance to be one of the 800+ acts and allow new talent to be seen by over 900,000 people that attend.
Summerfest Attendance Since 1995
Summerfest attendance peaked in 2001 at 1,000,563 attendees and has since declined to 718,144 attendees in 2019.
Stages and Other Venues
The Summerfest grounds include seven permanent stages and two pavilions that can be converted to stages (Johnson Controls World Sound Stage and the South Pavilion).
|American Family Insurance Amphitheater||23,000||Previously known as the "Marcus Amphitheater", it was built after an extremely overcrowded concert in 1984 to carry crowds of 25,000 fans during concerts. It was completed in 1987, with the principal contribution from the Marcus Corporation.|
|BMO Harris Pavilion||10,000||Designed and built in 2012.|
|Miller Lite Oasis||11,400||Completed in 2006. The largest stage inside the Summerfest grounds that is accessible without having to pay extra for the American Family Insurance Amphitheatre headliner. A renovation of the Miller Lite Oasis stage has completed for Summerfest 2017. Additions to the stage footprint include the "longest bar on the grounds", fresh hops growing alongside the stage, a second VIP deck and handicap accessibility near the front of the stage. Citation|
|Harley-Davidson Roadhouse||11,000||Renovated in 2008.|
|Briggs and Stratton Big Backyard||8,600||In 2011, a renovated Briggs & Stratton Big Backyard stage opened. Its capacity ranges from 6,000 to 8,000.|
|U.S. Cellular Connection Stage||5,700||The U.S. Cellular Connection Stage features primarily country and pop music. iHeartMedia, including FM 106.1, is the media partner of the stage.|
|Uline Warehouse||7,300||Located on the north end of the grounds, the Uline Warehouse hosts a mix of acts from various genres including classic rock, country, hard rock, blues, and jam.|
|Johnson Controls World Sound Stage||3,200||The Johnson Controls World Sound Stage lineup hosts a mix of acts spanning genres including R&B, blues, world beat, and soul.|
|South Pavilion||2,700||Hosts no permanent stage."Venues - South Pavilion". milwaukeeworldfestival.com. Retrieved 2019-08-21.</ref>|
|Other||N/A||Other venues include the Klement's Sausage and Beer Garden stage, the Tiki Hut (a small lakefront stage often featuring local acts such as Roster McCabe and (formerly) Ari Herstand), and the "DIY" Rebel Stage.|
Concert history year by year
Summerfest has been most famous for its music, ever since the first festival in 1968, when acts such as Ronnie Dove, The New Colony Six, The Robbs and Up With People performed. Since then, musical acts from Bob Dylan, The Jonas Brothers, Maroon 5, Fun, Britney Spears, Tina Turner, and James Taylor to Christina Aguilera, Kanye West, Kid Cudi, Mary J. Blige, Wiz Khalifa, Imagine Dragons, and Nine Inch Nails have graced the Summerfest stages. Acts with Milwaukee and Wisconsin connections have had a prominent history at Summerfest, most notably the BoDeans, The Gufs, Danny Gokey, and Violent Femmes.
The concerts have been mostly civil events, with two notable exceptions. In 1970, a performance by the late-arriving Sly & the Family Stone nearly resulted in a riot. In 1973, a performance by Humble Pie & Jo Jo Gunne resulted in a riot, a bonfire, and about 300 arrests. As a result of the latter concert, organizers shied away from rock bands for several years, and established guidelines for "family-friendly" acts and a ban on alcohol brought in by patrons. This was properly managed when Henry Jordan found the experienced managers: Joel Gast and Lou Volpano, to manage entertainment in-house, eliminating Cleveland's Jules Belkin Promotions, who were hired by Board Members Bernie Samson and Steve Marcus. Also at that time local manager Volpano was hired specifically to improve production and book international superstars on what was a mere Local Rock Stage, where then the Ramones, UFO, and Judas Priest headlined 
Live comedy acts have also been a part of Summerfest's history, even before a regular "Comedy Showcase" was first established in 1975. Bob Hope was the main headliner at Summerfest 1969, performing two shows at Milwaukee County Stadium. George Carlin (opening for Arlo Guthrie) performed his "Seven Words You Can Never Say on Television" routine at the 1972 event (and was subsequently arrested for violating obscenity laws). Prior to his arrest, he discarded a bag of cocaine to avoid further imprisonment.
Since 1975, comedy acts ranging from David Brenner and Henny Youngman to Jay Leno and Jon Stewart have performed at the event. Sandra Bernhard did TV and radio promos for its 1986 season when she was a performer there. Lewis Black has become a frequent performer at Summerfest, making near-annual performances since his first appearance in 1991.
Beginning in the winter of 1989-1990, Summerfest organizers staged a colder (in the literal sense) version of Summerfest, known as Winterfest. Rather than being chiefly set at Henry Maier Festival Park, the event took inspiration from Summerfest's early days and spread its music, comedy, and other events throughout several downtown Milwaukee locations, the central spot being an ice skating rink in Cathedral Square Park. Due largely to undesirable Milwaukee winters, Winterfest was never as profitable as its older summer counterpart, and ceased operations after the 1997-98 event. However, the Cathedral Square rink has remained a yearly tradition long after the end of Winterfest.
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Summerfest is all things to all ears - or at least, it tries to be. Of the major American music festivals, none paints with as broad a brush.
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