- This article is about the animation studio. For the atmospheric phenomena, see 22° halo
|Industry||Television production and film studio|
|Fate||Folded into TV-Loonland|
|Headquarters||New York, United States|
|Tom Griffin and Joe Bacal|
|Parent||Griffin-Bacal Advertising (1980–1998)
Sony Wonder (1998–2000)
TV-Loonland AG (2000–2004)
Sunbow Entertainment was an animation studio, founded in 1980 and owned until 1998 by Griffin-Bacal Advertising in New York and in the United States. Griffin-Bacal's first animations were animated commercials for Hasbro's G.I. Joe toy line.
The success of the animated commercials led partners Tom Griffin and Joe Bacal to form Sunbow Productions.
Sunbow is noted for many cartoons aired during the 1980s. Most of their work was co-produced with Marvel Productions (now part of The Walt Disney Company). Although it is not limited to Hasbro's various toy lines its reputation is tied to the cartoon series tied to them. Its animation was initially produced by the Japanese animation studio Toei Animation, supplemented by the South Korean animation studio AKOM later on. By 1987, most of Hasbro's toy lines were losing money and internal struggles forced the company to end popular series such as G.I. Joe and Transformers. Two of Sunbow's animated movies, The Transformers: The Movie and My Little Pony: The Movie, flopped at the box office, forcing a third project, G.I. Joe: The Movie, to be released directly to video. Sunbow also worked with TMS Entertainment with Hasbro's Visionaries: Knights of the Magical Light, and one episode of season 3 of The Transformers, "Call of The Primitives".
In a bid to produce original material, Sunbow produced several cartoons through the early 1990s such as The Tick and Conan the Adventurer. Only The Tick managed to gain popularity and critical acclaim.
On May 4, 1998, Sony Wonder, a division of Sony Music bought Sunbow Productions and it was later bought by TV-Loonland on October 3, 2000, as well as Sony Wonder's television business assets, which then bought Metrodome Distribution, who had the European rights to the Sunbow catalogue.
Previously, Rhino Entertainment owned the U.S. home video distribution rights to the Sunbow catalogue. The rights then changed hands to Sony Wonder with its acquisition of the catalogue. However, Sony Wonder was shut down in March 2007.
On June 20, 2007, it was announced that Sony Wonder had been moved into Sony Pictures Home Entertainment, which at the time owned the U.S. rights to the Sunbow catalogue. On May 14, 2008, Hasbro announced that it had obtained the rights to all the Sunbow Productions animated series based on Hasbro properties. This includes Transformers, G.I. Joe, My Little Pony, Jem and the Holograms, and many more. The titles are currently managed as part of the Hasbro Studios library. TV Loonland filed for bankruptcy in 2009 and 
- The Cramp Twins (2001)
- Generation O! (2000)
- Fat Dog Mendoza (1998)
- Salty's Lighthouse (1998)
- The Brothers Flub (1997)
- G.I. Joe Extreme (1995)
- The Adventures of Hyperman (1995)
- The Mask (1995) (co-production with Dark Horse Entertainment, Film Roman, and New Line Television)
- Littlest Pet Shop (1995)
- Sgt. Savage and his Screaming Eagles (1994) (G.I. Joe: A Real American Hero spin-off)
- The Tick (1994) (co-production with Fox Children's Productions, Graz Entertainment, and Saban Entertainment)
- Conan and the Young Warriors (1994)
- Conan the Adventurer (1992)
- My Little Pony Tales (1992) (co-production with Graz Entertainment)
- Bucky O'Hare and the Toad Wars (1991) (co-production with IDDH, Abrams/Gentile Entertainment, and Continuity Comics)
- Transformers: The Rebirth (1987) (co-production with Marvel Productions)
- Transformers: The Return of Optimus Prime (1986) (co-production with Marvel Productions)
- Visionaries: Knights of the Magical Light (1987) (co-production with TMS Entertainment)
- Transformers: Five Faces of Darkness (1986) (co-production with Marvel Productions and Akom Animation Studio)
- My Little Pony 'n Friends (1986) (co-production with Marvel Productions)
- Robotix (1986) (co-production with Marvel Productions)
- Inhumanoids (1986) (co-production with Marvel Productions)
- The Glo Friends (1986) (co-production with Marvel Productions)
- MoonDreamers (1986) (co-production with Marvel Productions)
- Potato Head Kids (1986) (co-production with Marvel Productions)
- The GLO Friends Save Christmas (1985)
- Bigfoot and the Muscle Machines (1985) (co-production with Marvel Productions)
- Robotix (1985) (co-production with Marvel Productions)
- Super Sunday (1985) (co-production with Marvel Productions)
- Jem (1985) (co-production with Marvel Productions)
- G.I. Joe (1985) (co-production with Marvel Productions)
- Transformers (1984) (co-production with Marvel Productions)
- G.I. Joe: The Revenge of Cobra (1984) (co-production with Marvel Productions)
- G.I. Joe: A Real American Hero (1983) (co-production with Marvel Productions)
- The Charmkins (1983) (co-production with Marvel Productions)
- The Great Space Coaster (1981) (co-production with Metromedia)
- The Transformers: The Movie (1986) (co-production with Marvel Productions)
- My Little Pony: The Movie (1986) (co-production with Marvel Productions)
- Inhumanoids: The Movie (1986) (co-production with Marvel Productions) (Direct-to Video)
- G.I. Joe: The Movie (1987) (co-production with Marvel Productions) (Direct-to Video)
- Schneider, Michael "EBSCO Host" 05/04/98 Sony Wonder gets animated connection.ebscohost.com, Reetrieved on August 29, 2013
- "Screen Daily" MIPCOM: TV-Loonland acquires Sony Wonder screendaily.com "Retrieved on May 22, 2012"
- "Variety" OCTOBER 3, 2000 TV Loonland buys up Sony Wonder units variety.com, Retrieved on August 29, 2013
- "Transformers DVD news: Report Says Studio with "Transformers" License is Shutting Down - TVShowsOnDVD.com". tvshowsondvd.com. Retrieved 19 July 2015.
- "Variety" absorbs Wonder label variety.com, Retrieved on December 8, 2013
- Sony Home Ent. Takes Over Sony Wonder Rick DeMott awn.com, Retrieved on August 28, 2013
- "Hasbro Reacquires Sunbow Cartoons". ign.com. May 15, 2008. Retrieved 6 April 2013.
- Thomas K. Arnold "Reuters" Kids label Sony Wonder going under: sources reuters.com, Retrieved on August 30, 2013
- Thomas K. Arnold "The Hollywood Reporter" 3/14/2007 Sony ceases Wonder label hollywoodreporter.com, Retrieved on August 30, 2013
- Ryan Ball "Animation Magazine" Mar 15th, 2007 Sony Wonder Closing Shop? animationmagazine.net, Retrieved on August 30, 2013
- Scott Roxborough, AP. "TV Loonland files for bankruptcy protection". The Hollywood Reporter. Retrieved 19 July 2015.
- KNOEDELSEDER Jr, WILLIAM K. (1987-08-22). "Truly Outrageous' Dolls Sing Triple-Platinum Tune". The Los Angeles Times. Retrieved 2010-10-08.
- The Ultimate G.I. Joe Cartoon Website
- The Internet Movie Database
- TheTransformers.net Europe's largest Transformers Fan Site
- The Visionaries.net The web's leading resource for Visionaries Cartoon, Visionaries Comic and Visionaries Toy information
- Transformers @ The Moon The largest Transformers resource for Transformers toys, cartoon and comic information
- Rock Jem An extensive resource for the Jem animated series and doll line.