Sunday Sport

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Sunday Sport
Sunday Sport.jpg
Type Sunday newspaper
Format Tabloid
Owner(s) David Sullivan
Publisher Sunday Sport (2011) Ltd[1]
(original publisher Sport Newspapers)
Editor Nick Appleyard
Founded 1986
Political alignment None (yellow journalism)
Headquarters City View House 5 Union Street, Ardwick, Manchester, M12 4JD, United Kingdom

Sunday Sport on Twitter

Sunday Sport is a British tabloid newspaper, published by Sport Newspapers, which was established in 1986. It prints plainly ludicrous stories, such as "London Bus Found Frozen In Antarctic Ice", "World War II Bomber Found On The Moon", or "NASA evidence that Kim Jong is a space alien"[2]. Defenders of the paper say that it was not intended to be taken seriously. Its controversial content also includes a high quotient of softcore female nudity and extensive advertising for sexual services.


Sunday Sport was started in 1986. The first issue on sale was dated 14 September 1986.[3] Its original publisher was David Sullivan. Advertising in the Sunday Sport was once the responsibility of Sullivan's protegee Karren Brady, who went on to become managing director of Birmingham City Football Club and vice chairman of West Ham United. Sullivan sold the paper to Sport Newspapers, but had to give them a £1.68m bailout in 2009.[4] The last editor was Nick Appleyard, appointed in September 2007. His predecessors included Dominic Mohan, Michael Gabbert and Paul Carter.

It had a sister daily title, Daily Sport. It ceased publication and entered administration on 1 April 2011.[5] However, it shortly returned to publication on 8 May, after it was reacquired by its original publisher David Sullivan for £50,000.[6] Sullivan now publishes the paper three times a week as Midweek Sport (Wednesdays), Weekend Sport (Fridays) and Sunday Sport, through his company Sunday Sport (2011) Limited.[1]

It always has a salacious edge, mirroring The Sun's Page 3 girl, except spread across more of the pages. Following the departure of editor in chief Tony Livesey in August 2006, the paper moved towards more showbiz content spiced with sex, glamour and unique humour. Most issues come with a free gift, which have included pints of lager, downloads, sex DVDs and tomato ketchup squeezy holders.

The Daily Sport and Sunday Sport helped launch the careers of many Page 3 models,[citation needed] including Linsey Dawn Mckenzie, Solange Hop, Cherry Dee, Zoe Parker, Josie Shaw and Dani Thompson.

Ed Miliband story[edit]

In October 2013, shortly after the Daily Mail had run a controversial story about the Marxist academic Ralph Miliband (father of then Labour leader Ed Miliband) allegedly hating Britain, the Sunday Sport ran a story about Ralph Miliband allegedly killing a kitten in 1944. Eunice Clark said,

Winston was my only friend. One night he was late coming home so I went out to look for him. It was a freezing, foggy night but I saw him walking down the road, bold as brass. I shouted 'Come here Winston!' But at that moment, a young naval officer came pedalling down the road on his bike, singing in a language I now know to be Belgian. He was obviously steaming drunk. He barrelled into Winston squashing him flat, then carried on as if nothing had happened. I am convinced that man was Ralph Miliband. Only a Belgian – a Belgian Communist – could have killed a kitten in cold blood.[7]

Ed Miliband later read from the article and "recorded a tongue in cheek video message" for a Spectator Parliamentarian of the Year award in November that year, pledging to "battle" the "scurrilous story".[8] Barely stifling his laughter, Ed Miliband said "Now my friends, that is the kind of stuff I have to deal with, sorry I can't be with you".[9]

See also[edit]


  1. ^ a b James Robinson; Mark Sweney (10 August 2011). "David Sullivan could launch Friday edition of Daily Sport". Guardian. UK. Retrieved 11 June 2013. 
  2. ^ "Kim Jong UN is a space alien". 
  3. ^ Di Hand; Steve Middleditch (10 July 2014). Design for Media: A Handbook for Students and Professionals in Journalism, PR, and Advertising. Routledge. p. 8. ISBN 978-1-317-86402-8. Retrieved 2 August 2015. 
  4. ^ Sunday Sport British Newspapers Online. Retrieved 11 June 2013.
  5. ^ McNally, Paul (1 April 2011). "Daily Sport ceases publication and calls in administrators". Press Gazette. Retrieved 10 June 2011. 
  6. ^ Mark Sweney (4 June 2011). "David Sullivan paid just £50,000 for Sunday Sport". Guardian. UK. Retrieved 10 June 2011. 
  7. ^ Axegrinder (9 October 2013). "Sunday Sport accuses Ralph Miliband of killing a kitten – Press Gazette". Press Gazette. 
  8. ^ "Ed Miliband turns to comedy over 'kitten killer dad' slur". ITV News. 7 November 2013. 
  9. ^ Axegrinder (7 November 2013). "Ed Miliband responds to kitten killing slur – Press Gazette". Press Gazette. 

External links[edit]