Suning Appliance

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Suning Appliance Co., Ltd.
Industry Retail
Founded 1990
Founder Zhang Jindong
Headquarters Nanjing, Jiangsu and Silicon Valley, State of California, United States, People's Republic of China
Area served
Key people
Chairman: Zhang Jindong
Revenue US$ 16.24 billion (2012)
US$ 442 million (2012)
Number of employees
8364 (2012)
Website Suning Appliance Company Limited
Suning Appliance Co., Ltd.
Simplified Chinese 苏宁云商集团股份有限公司
Traditional Chinese 蘇寕雲商集團股份有限公司

Suning Appliance Company Limited (simplified Chinese: 苏宁云商; traditional Chinese: 蘇寕雲商; pinyin: Sūníng Yúnshāng; SZSE: 002024) is one of the largest privately owned retailers in China, headquartered in Nanjing, Jiangsu. Suning has more than 1600 stores covering over 700 cities of Mainland China, Hong Kong and Japan and its e-commerce platform, ranks among top three Chinese B2C companies. The operation categories include physical merchandise, such as home appliances, 3C products, books, general merchandise, household commodities, cosmetics and baby care products, content products and service merchandise with the total number of SKU exceeding 3 million. It was listed on the Shenzhen Stock Exchange in 2004.[1][2]

Business areas[edit]

Suning Appliance Co., Ltd. principally operates franchised retail shops of electronics appliances in China.[3] The Company mainly offers colour televisions (TVs), audio and video (AV) players, disc players, refrigerators, washing machines, digital and information technology (IT) products, small household electronics, air conditioners, telecommunications products and other products. The company also provides installation and repair services for electronic appliances. As of December 31, 2010, the company had 1,311 stores in 231 cities across China.[4]



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