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Sunrise International Education

From Wikipedia, the free encyclopedia

Sunrise International is a cross-border marketing and immersive media company with a specialization in the Chinese market and focus on higher education, VR/AR, and e-commerce industries. The company also operates an experimental education and extracurricular learning division based in China. It was founded in 2011 by Gavin Newton-Tanzer and David Weeks and was a member of the Columbia Startup Lab in 2014.[1]

Sunrise International is the local organizer of the Augmented World Expo (AWE) Asia, an annual virtual and augmented reality industry event typically hosted in China.[2]

As a media and marketing company, Sunrise International advocates for international brands to directly advertise on local Chinese media channels, citing issues surrounding the Great Firewall of China as a reason for why local users cannot access international social media platforms like Facebook, Twitter, Google, and YouTube.[3] The organization is occasionally quoted by international news outlets on various issues relating to VR/AR in China,[4] cross-border e-commerce in China,[5][6] education technology,[7][8] and issues surrounding international student mobility.[9][10][11][12][13][14] Early on in the COVID-19 pandemic, the company spoke on a number of occasions about the impact of the pandemic on international student mobility.[15][16][17][18] The company also co-hosts the Washington International Education Conference[19]

Sunrise's education activities consist of running competitions and conferences for students in East Asia, with a particular focus on debate, business simulation, coding competitions, and other summer programs. Its debate events are run in partnership with the National High School Debate League of China,[20][21] and Sunrise debate students often travel internationally to compete at debate competitions hosted at Stanford, Harvard, the University of Pennsylvania, and the Asia Society.[22][23][24][25] Sunrise's debate league is the oldest and largest high school English-language debate league in China, with competitions often hosted in second and third tier cities in China.[26][27][28] Its case analysis league is the China Youth Business League, run in partnership with the Harvard Undergraduate Economics Association[29] and the Wharton China Business Society.[30] Sunrise sponsors the international case analysis competition at the Wharton China Business Forum along with PricewaterhouseCoopers.[31]


  1. ^ "Sunrise". Columbia Entrepreneurship. Retrieved 2020-12-10.
  2. ^ Asia, A. W. E. "Augmented World Expo Hosts 6th Asia Conference Amid Pandemic". www.prnewswire.com (Press release). Retrieved 2020-12-10.
  3. ^ "Alternative marketing is key to recruiting in China - Sunrise report". The PIE News. 14 June 2019. Retrieved 2020-12-10.
  4. ^ "China watches and learns from the US in AR/VR competition". TechCrunch. 8 December 2020. Retrieved 2020-12-10.
  5. ^ "GELF NYC '19 | Global E-Commerce Leaders Forum". www.globalecommerceleadersforum.com. Retrieved 2020-12-10.
  6. ^ "AWE EU 2019 - Gavin Newton-Tanzer". www.awexr.com. Retrieved 2020-12-10.
  7. ^ "ISTE20 Live - Edtech Conference | Nov. 29-Dec. 5, 2020". ISTE20 Live. Retrieved 2020-12-10.
  8. ^ 财经头条. ""消失"的暑期研学和营地项目". Retrieved 2020-12-10. {{cite web}}: Check |url= value (help)
  9. ^ Newton-Tanzer, Gavin (2017-11-30). "How Will China's "Double First Class" Project Change Higher Education in China?". HuffPost. Retrieved 2020-12-10.
  10. ^ "US: Chinese students trapped in visa limbo as applications delayed". The PIE News. 5 April 2019. Retrieved 2020-12-10.
  11. ^ "China "opening education to the outside world" - policy document". The PIE News. 12 April 2019. Retrieved 2020-12-10.
  12. ^ Emily Rauhala. "Coronavirus disrupts Chinese students' plans for a U.S. education". Washington Post. Retrieved 2020-12-10.
  13. ^ "Event Page | 2020 Virtual eduWeb Digital Summit". Accelevents. Retrieved 2020-12-10.
  14. ^ "GELF NYC '19 | Global E-Commerce Leaders Forum". www.globalecommerceleadersforum.com. Retrieved 2020-12-10.
  15. ^ "[Webinar] Coronavirus: Implications and Recommendations for International Recruiters". www.commonapp.org. Retrieved 2020-12-10.
  16. ^ Hope, Joan (June 2020). "Be aware of how COVID‐19 could impact international students". Recruiting & Retaining Adult Learners. 22 (9): 8. doi:10.1002/nsr.30608. ISSN 2155-644X. PMC 7272914.
  17. ^ China, Sunrise (2020-08-13). "MORE THAN PANDAS: DATA, DISCUSSION, AND TIER 2+ CITIES!". Medium. Retrieved 2020-12-10.
  18. ^ "Student recruitment tour companies planning for online-only until 2021 | BUILA". www.buila.ac.uk. Retrieved 2020-12-10.
  19. ^ "WIEC". WIEC. Retrieved 2020-12-10.
  20. ^ "To Appeal to American Universities, Chinese Students Embrace the Art of Argument". 2015-10-19. Retrieved 2016-09-04.
  21. ^ "Debating Societies in China". ChinaFile. 2014-07-18. Retrieved 2019-06-27.
  22. ^ "Students debate the environment|Americas|chinadaily.com.cn". usa.chinadaily.com.cn. Retrieved 2016-09-04.
  23. ^ University, Jiao Tong. "Jiao Tong University - JI Hosts NHSDLC's Shanghai Tournament". en.sjtu.edu.cn. Retrieved 2016-09-04.
  24. ^ "The Fight". www.malverncollege.cn. Retrieved 2016-09-04.
  25. ^ "This house believes". The Economist. 2013-09-14. ISSN 0013-0613. Retrieved 2019-06-27.
  26. ^ "Debating contests teach Chinese students an argument has two sides". The Economist. 2019-06-15. ISSN 0013-0613. Retrieved 2019-06-27.
  27. ^ "The Great Debate: The Chinese Teens Learning How to Argue... in English". That's Online. Retrieved 2019-06-27.
  28. ^ "美式辩论扫盲贴| NSDA or NHSDLC?". 知乎专栏 (in Chinese). Retrieved 2019-06-27.
  29. ^ "HUEA | ABOUT". Harvard Undergraduate. Retrieved 2019-06-27.
  30. ^ "wcbs". wcbs. Retrieved 2016-09-04.
  31. ^ "Wharton China Business Society holds conference with panel on 'breaking the bamboo ceiling'".