SuperValu (Ireland)

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Founded27 June 1968; 52 years ago (1968-06-27) in Douglas, Cork
Number of locations
223 (2015)
Areas served
Republic of Ireland
Northern Ireland
Key people
Chris Martin (CEO)
Revenue2.58 billion (2014)[2]
OwnerMusgrave Group
Number of employees
14,500 (2015)

SuperValu is a supermarket chain that operates on the island of Ireland. Like Spar and Londis, SuperValu is operated as a symbol group; each store is independently owned, with store owners using the SuperValu format and selling the chain’s own brand products. However, SuperValu outlets tend to be larger than the convenience shop formats used by Spar and Londis, and the larger SuperValu stores are on a par with full-service supermarkets. Their main competitors are Dunnes Stores and Tesco Ireland.


SuperValu Omagh

The supermarket was founded on 27 June 1968 (1968-06-27) out of the larger outlets in Musgrave's VG chain (originally formed in 1960).[3] The smaller VG stores became Centra. From a base of sixteen stores (mainly in Munster), SuperValu had 182 stores in the Republic of Ireland and 36 stores in Northern Ireland as of 2004. Along the way, Musgrave has pursued a policy of buying stores itself and then re-leasing them to franchisees, acquiring some of the insolvent H Williams stores in 1987, L&N in 1995, and Wellworths (in Northern Ireland) in 1996.

Wellworths-SuperValu was a trading name used briefly by Musgrave in Northern Ireland following its acquisition of small-to-medium Wellworths outlets in 1996. This was to distinguish from larger Wellworths stores which were acquired by Safeway Stores (Ireland), a joint venture between Fitzwilton and Safeway (UK). In due course, the Wellworths name was entirely dropped.

SuperValu previously operated supermarkets in larger Roches Stores locations under the name "SuperValu at Roches Stores" for many years.

Superquinn was bought by the Musgrave Group, parent of SuperValu, in 2011.[4] In August 2013 it was announced that all Superquinn stores would be rebranded to SuperValu with all the existing stores eventually changed to SuperValu by February 2014.[5] As a result, SuperValu became the largest supermarket chain in the Republic of Ireland[citation needed]

See also[edit]


  1. ^ [1]
  2. ^ "SuperValu overtakes Tesco as top grocery retailer". RTÉ News. 13 April 2015. Retrieved 2019-10-25.
  3. ^ "Super Valu Douglas Limited - Irish Company Info - SoloCheck". Retrieved 2017-06-04.
  4. ^ "Musgrave group buys Superquinn". BBC News. 2011-07-19. Retrieved 2020-01-21.
  5. ^ "Superquinn stores rebranded as SuperValu today". RTÉ News. 13 Feb 2014. Retrieved 2019-10-25.

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