Jump to content

SuperValu (Ireland)

From Wikipedia, the free encyclopedia
Company typeSubsidiary
Founded27 June 1968; 56 years ago (1968-06-27) in Douglas, Cork
Number of locations
223 (2015)
Areas served
Republic of Ireland
Northern Ireland
Key people
Eileen Murphy (CEO)
Revenue2.58 billion (2014)[1]
OwnerMusgrave Group
Number of employees
14,500 (2015)

SuperValu is a supermarket chain that operates throughout the island of Ireland. SuperValu is operated as a symbol group; each supermarket is independently owned, with individual owners using the SuperValu format and selling the chain's own brand products. SuperValu outlets tend to be larger than the convenience shop formats used by many other symbol group retailers such as Centra, Gala and Spar, and the larger SuperValu units are on a par with full-service supermarkets. Their main competitors are Dunnes Stores and Tesco.


SuperValu Omagh

The supermarket was founded on 27 June 1968 (1968-06-27) out of the larger outlets in Musgrave's VG chain (originally formed in 1960).[2] The smaller VG shops became Centra. From a base of sixteen supermarkets (mainly in Munster), SuperValu had 182 shops in the Republic of Ireland and 36 in Northern Ireland as of 2004. Along the way, Musgrave has pursued a policy of buying shops itself and then re-leasing them to franchisees, acquiring some of the insolvent H Williams shops in 1987, L&N in 1995, and Wellworths (in Northern Ireland) in 1996.

Wellworths-SuperValu was a trading name used briefly by Musgrave in Northern Ireland following its acquisition of small-to-medium Wellworths outlets in 1996. This was to distinguish from larger Wellworths supermarkets which were acquired by Safeway Stores (Ireland), a joint venture between Fitzwilton and Safeway (UK). In due course, the Wellworths name was entirely dropped.

SuperValu Strabane

SuperValu previously operated supermarkets in larger Roches Stores locations under the name "SuperValu at Roches Stores" for many years.

Superquinn was bought by the Musgrave Group, parent of SuperValu, in 2011.[3] In August 2013, it was announced that all Superquinn supermarkets would be rebranded to SuperValu. The rebranding was completed in February 2014.[4] As a result, SuperValu became the second-largest supermarket chain in the Republic of Ireland by grocery spend.[5]

As of recent years, SuperValu's stores Spain is now known as Dialprix, Musgrave's Spanish business. Due to this, SuperValu no longer exists in Spain.

See also[edit]


  1. ^ "SuperValu overtakes Tesco as top grocery retailer". RTÉ News. 13 April 2015. Archived from the original on 2019-06-19. Retrieved 2019-10-25.
  2. ^ "Super Valu Douglas Limited - Irish Company Info - SoloCheck". www.solocheck.ie. Archived from the original on 2021-09-24. Retrieved 2017-06-04.
  3. ^ "Musgrave group buys Superquinn". BBC News. 2011-07-19. Archived from the original on 2021-09-24. Retrieved 2020-01-21.
  4. ^ "Superquinn stores rebranded as SuperValu today". RTÉ News. 13 Feb 2014. Archived from the original on 2014-08-19. Retrieved 2019-10-25.
  5. ^ "Superquinn rebrand makes SuperValu Ireland's 2nd retailer - Global site - Kantar Worldpanel".

External links[edit]