Super 8 (hotel)

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Super 8 by Wyndham
Super 8 Worldwide, Inc.
IndustryHotels
PredecessorMain Street Inn
Founded1974; 47 years ago (1974), Aberdeen, South Dakota
FounderRon Rivett
Headquarters,
Number of locations
2,177 [1]
Area served
United States, Canada, China, Brazil, Germany, Saudi Arabia, United Arab Emirates
ParentWyndham Hotels & Resorts
Websitewww.wyndhamhotels.com/super-8

Super 8, formerly Super 8 Motels, is an American hotel brand, the world's largest budget hotel chain with over 2,000 locations worldwide. The chain is a subsidiary of Wyndham Hotels and Resorts.[2] The original room cost was $8.88 per night.[3] As of March 2021, the company website listed 2,177 hotels worldwide.[4]

History[edit]

Launch[edit]

Super 8 has its roots in a marketing association for individually owned hotels that were already in business started by Dennis Brown in 1972. After one year, in 1973 Ron Rivett and Dennis Brown canceled the association and created their new Super 8 Motel corporation with each of them owning 50% of the stock in the new company.[5] The original room rate was US$8.88, hence the numeric brand name.[6] The first Super 8, with 60 rooms, opened in Aberdeen, South Dakota, in 1974,[5] built near a Holiday Inn with just some drawings made by Rivett as blueprints. The stucco exterior with an English Tudor style was inspired by Rivett's father-in-law, who was a stuccoer; the English Tudor style and placing of Super 8's near Holiday Inns was an established procedure for setting up new Super 8's for years to come.[5]

After Dennis Brown died in 1988, the 1,000 locations of the Super 8 chain were sold to Hospitality Franchise Systems, which became Cendant in 1993.[7]

Super 8 had a frequent traveler program, the VIP club, which was introduced in 1976; it grew to over 7.6 million members. The VIP program was dissolved in December 2003 and replaced with the TripRewards program, which was renamed Wyndham Rewards in 2008.

Development[edit]

The first franchise was sold in 1976 and established in Gillette, Wyoming. By 1978, Super 8 expanded from the state of New York to the state of Washington and was no longer just a Midwestern company.[5]

In 1981, groundbreaking for the 100th Super 8 Location began in Aberdeen, South Dakota; the birthplace of Super 8.[8] In 1993, Super 8 opened its 1,000th property in Mount Vernon, Ohio.[8] By 2001, Super 8 Motels had more than 2,000 motels worldwide.[8]

Super 8 Worldwide entered the China market in 2004 by opening a Super 8 hotel (Chinese: 速8酒店 Su Ba Jiudian) in Beijing.[9] By 2011, there are 680 Super 8 hotels mainly located in major cities of China.[10]

In 2010, Super 8 replaced the beddings and redesigned the bathrooms.[11]

In May 2013, Super 8 opened its first location in Turkey, in Istanbul.[12] In May 2014, Super 8 opened its first location in the Middle East, in Riyadh.[13] In April 2016, Super 8 opened its first location in Germany, in Munich.[14]

2016 Brand Overhaul[edit]

In May 2016, Super 8 remodeled its 1,800 rooms in the US and Canada, and organized a big give-away of the old art and furniture. The brand jokingly organized an exhibition in New York called When the Art Comes Down: Works from the Super 8 Collection and featuring 100 pieces of their "not-so-super art",[15][16] an event organized to communicate on the brand's design overhaul.[17] In December 2016, another edition of the exhibition was organized in Miami.[18]

In November 2016, Super 8 launched a new promotion for US Army veterans which included a reserved parking area in every US and Canada locations.[19]

In May 2017, Super 8 launched a new marketing campaign that focused its targeting on road trippers,[20] followed by the introduction in October 2019 of Super 8's first shared room, the ROOM8, a concept developed for young road trippers.[21] In March 2018, Super 8 launched a concept Jeep Wrangler, the ROADM8, with body works and interiors reminiscent of the brand's redesigned hotels, and some unexpected features such as a coffee machine and a mini-fridge built in the central console of the back seats.[22][23]

In June 2018, Super 8's parent company Wyndham Worldwide spun off its Destinations pole to create Wyndham Hotel & Resorts.[24][25]

In October 2019, a former Super 8 in San Diego was turned into a transitional housing center.[26] In June 2019, Super 8 opened a new location in Dresden and announced 6 new locations in Germany by 2021.[27]

Shared Room Type[edit]

In 2019, Wyndham unveiled the shared room type that seeks to make better use of larger, underutilized room types.[28]

Description[edit]

Super 8 hotel in Kingdom City, Missouri.

Super 8 offers guests standard amenities at every motel and hotel, including a continental breakfast, wireless Internet access, hair dryers, coffee makers, and a lobby area. Some locations have pools and meeting rooms. A few of the larger Super 8s have restaurants.

[edit]

References[edit]

  1. ^ https://www.wyndhamhotels.com/super-8/locations
  2. ^ "Super 8 by Windham". Hospitalitynet.org. Retrieved November 6, 2019.
  3. ^ "Super 8 by Wyndham Franchise Information". Entrepreneur. Retrieved March 1, 2021.
  4. ^ "Locations | Super 8 by Wyndham Hotels". www.wyndhamhotels.com. Retrieved March 1, 2021.
  5. ^ a b c d El-Hai, Jack (1999). Clean and Friendly for More Than 25 Years. Greenwich Publishing Group. ISBN 0-944641-37-7.
  6. ^ Cunill, Onofre Martorell (April 13, 2018). "The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies". Haworth Hospitality Press. Retrieved April 13, 2018 – via Google Books.
  7. ^ Stefani O'Connor (March 7, 2010). "Super 8 got it all started for Tharaldson". Hotelbusiness.com. Retrieved November 6, 2019.
  8. ^ a b c About Super 8
  9. ^ "Aetos Capital Commits $50mil to Tian Rui Hotel Corporation". Hotelexecutives.com. October 14, 2008. Retrieved November 6, 2019.
  10. ^ Super 8 Hotels - Location
  11. ^ Michelle Higgins (March 30, 2010). "Motels Boost the Thread Count". Nytimes.com. Retrieved November 6, 2019.
  12. ^ "Wyndham Hotel Group launches Super 8 hotel brand in Turkey". Eturbonews.com. May 31, 2013. Retrieved November 6, 2019.
  13. ^ "Growing Super 8 Hotel Brand Opens First Property in the Middle East". Hospitalitynet.org. May 5, 2014. Retrieved November 6, 2019.
  14. ^ "Super 8 Welcomed to Germany". Hospitalitynet.org. April 22, 2016. Retrieved November 6, 2019.
  15. ^ Jessica Plautz (May 3, 2016). "Amy Sedaris is giving away Super 8 motel art". Mashable.com. Retrieved November 6, 2019.
  16. ^ Jordi Lippe (May 4, 2016). "Super 8 is Hosting a Show of Old Hotel Artwork". Travelleisure.com. Retrieved November 6, 2019.
  17. ^ Deanna Ting (May 5, 2016). "Super 8 Wants to Change Your Mind About Super 8 Through Design". Skift.com. Retrieved November 6, 2019.
  18. ^ Paul Laster (December 1, 2016). "Super 8 Hotels Giving Away 'Not-So-Super' Art in Miami". Observer.com. Retrieved November 6, 2019.
  19. ^ "Reserved Because They Served: Super 8 Introduces Veteran Parking at Nearly 1,800 Hotels across the U.S. and Canada". Hospitalitynet.org. November 10, 2016. Retrieved November 6, 2019.
  20. ^ "Super 8 "Road Trip Fails" Campaign Showcases Renovations". Hospitalitynet.org. May 3, 2017. Retrieved November 6, 2019.
  21. ^ "Super 8 by Wyndham Unveils ROOM8, Its First-Ever Shared Room Concept". Hospitalitynet.org. October 28, 2019. Retrieved November 6, 2019.
  22. ^ Andrew Kork (March 29, 2018). "Super 8 RoadM8 concept looks nicer than its hotel rooms". Cnet.com. Retrieved November 6, 2019.
  23. ^ Christopher Smith (March 29, 2018). "Super 8 Has A Custom Jeep In NY That Makes Ronald McDonald Jealous". Motor1.com. Retrieved November 6, 2019.
  24. ^ "Wyndham Hotels CEO on Life After Company Split: 'La Quinta Will Be Transformational'". Skift.com. June 3, 2018. Retrieved November 6, 2019.
  25. ^ Nancy Trejos (June 8, 2018). "Hotel news: Wyndham debuts as a new hotel company, Caesars expands its global reach". Usatoday.com. Retrieved November 6, 2019.
  26. ^ "'We Must Go Forward': From Super 8 Motel to Homeless Transitional Housing". Timesofsandiego.com. October 22, 2019. Retrieved November 11, 2019.
  27. ^ Hamish Kilburn (September 3, 2019). "Super 8 by Wyndham Continues announces six new hotels in Germany". Hoteldesigns.net. Retrieved November 11, 2019.
  28. ^ "Wyndham unveils winning design for shared Super 8 room". Hotel Management. Retrieved March 1, 2021.

External links[edit]