Super Bowl LII

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Super Bowl LII
Super Bowl LII logo.png
Date February 4, 2018
Stadium U.S. Bank Stadium, Minneapolis, Minnesota
Ceremonies
National anthem Pink[1]
Halftime show Justin Timberlake[2]
TV in the United States
Network NBC
Announcers Al Michaels (play-by-play)
Cris Collinsworth (analyst)
Michele Tafoya and Heather Cox (sideline reporters)
Cost of 30-second commercial $7.7 million
Radio in the United States
Network Westwood One
Announcers Kevin Harlan (play-by-play)
Boomer Esiason (analyst)

Super Bowl LII, the 52nd Super Bowl and the 48th modern-era National Football League (NFL) championship game, will decide the league champion for the 2017 NFL season. The game is scheduled to be held on February 4, 2018, at U.S. Bank Stadium in Minneapolis, Minnesota,[3] the second Super Bowl in Minneapolis, which previously hosted Super Bowl XXVI in 1992. It will be the sixth Super Bowl in a cold weather city.[4]

Background[edit]

Host-selection process[edit]

The U.S. Bank Stadium in Minneapolis, Minnesota, where Super Bowl LII will be held.

On October 8, 2013, the league announced the following three host finalists:[5][6][7]

Minneapolis was selected as the game's site at the league owners' meeting in Atlanta on May 20, 2014.[12]

Pre-game notes[edit]

Operations[edit]

The Mall of America in Bloomington, Minnesota, will host media day events and press conferences. More than 5,000 media members are expected to come to the Twin Cities for the Super Bowl. For coordination of the game and 10 days of events, the National Football League will temporarily operate an events office within the Minnesota Vikings office building next to U.S. Bank Stadium.[13] More than one million visitors are expected to attend events associated with the Super Bowl over ten days.[14]

Admission tickets to the game and related events, as well as parking, received state tax exemptions.[15] Increased security operations around U.S. Bank Stadium will close the stadium's light rail station for 48 hours before the game,[16] and a nearby homeless shelter will temporarily relocate outside of the security perimeter.[17]

Despite the possibility of the Vikings becoming the first team to play the Super Bowl in its home stadium, the American Football Conference champion has been designated as the home team for the game under the NFL's system of alternating home teams between conferences. Thus, the Jacksonville Jaguars or New England Patriots will have preference of which color jersey to wear and availability to the media. Ticket allotment would remain split between participating clubs per an agreement made in 1998, and game presentation and entertainment in the stadium is controlled by the league. The Vikings would still have access to their facilities in Eden Prairie while the AFC champion used the University of Minnesota. However, should the Philadelphia Eagles win the National Football Conference over Minnesota, they'd practice at UMN and the AFC champion at Eden Prairie. The NFC champion will also get the Vikings' locker room and sideline regardless of whether it's the Vikings or Eagles.[18]

Associated events[edit]

The Minnesota Super Bowl Host Committee will present Super Bowl Live on Nicollet Mall in downtown Minneapolis.[19] This ten-day concert series will feature Sheila E., The Revolution, Morris Day and The Time, and The New Power Generation, musicians from Minnesota who collaborated with Prince. Produced by Jimmy Jam and Terry Lewis, Super Bowl Live will also include performances by Idina Menzel, Soul Asylum, The Suburbs, Bob Mould, Sounds of Blackness, Dessa, VocalEssence, Mint Condition, and The Jets.[20] In addition to the concert series, Super Bowl Live will have a 200-foot (61 m) American Birkebeiner International Bridge on Nicollet Mall to showcase cross-country skiing, skijoring and snow tubing demonstrations.[21]

The NFL will present the Super Bowl Experience at the Minneapolis Convention Center.[19][13][22] Kelly Clarkson will perform at the Minneapolis Armory and a U.S. Bank Stadium lounge on the day of the Super Bowl.[23]

The Minneapolis Armory will also host Jennifer Lopez, Imagine Dragons, and Pink concerts close to U.S. Bank Stadium.[24][25][26][27] Pink will also sing the national anthem before the Super Bowl.[1] Halftime performer Justin Timberlake will hold a "listening session" at Prince's Paisley Park.[28] Dave Matthews Band will perform at Xcel Energy Center in Saint Paul.[25] The Shakopee Mdewakanton Sioux Community's Mystic Lake Casino will host Gwen Stefani,[29] The Chainsmokers, Florida Georgia Line, and Kygo with Ellie Goulding.[30] Planners originally scheduled a 64,000-square-foot (5,900 m2) traveling nightclub for 9500 people[31][25] but cancelled, moving its concerts into the main casino.[30] The Mystic Lake Casino in Prior Lake, Minnesota, has the second-largest hotel in the Twin Cities metropolitan area, and Prior Lake will host Super Bowl-week events including winter activities, a hot dish competition, and fundraisers.[29]

Other events will be held at the Mall of America (including Radio Row as a home for national shows[32][33]), Saint Paul's RiverCentre[4] and Xcel Energy Center,[34] the Minnesota Vikings' Winter Park location in Eden Prairie, and the University of Minnesota.[35] "Taste of the NFL" is a fundraiser for food banks and will be held in Saint Paul.[36] Minneapolis will offer a temporary zip-line across the Mississippi River near downtown.[37]

The 2018 Saint Paul Winter Carnival will take place leading up to, during and after the Super Bowl.[38] Carnival organizers will build a large ice palace to coincide with the Super Bowl festivities, as with Super Bowl XXVI in 1992.[39] The ice palace was planned,[40][41] cancelled for lack of funds,[42] then re-announced with sponsors.[39] Events in Saint Paul will also include an extreme sports demonstration, a "giant slide", and a block party. Officials in the capital city hope to attract Minneapolis Super Bowl visitors.[43]

ESPN will broadcast its studio programming from the IDS Center in downtown Minneapolis,[44] while Golf Channel (a sister network of Super Bowl LII broadcaster NBC) will air two live episodes of David Feherty's eponymous series from the State Theatre.[45]

Native American communities of Minnesota will perform nightly drum ceremonies.[33]

The Minneapolis Institute of Art will have a free 20-foot (6.1 m) by 40-foot (12 m), 6-foot (1.8 m)-tall ice maze.[46]

Protests[edit]

Activists plan to use the Super Bowl's visibility to bring attention to economic disparity, racial injustice, and police violence in Minnesota. Calling themselves the "Super Bowl Anti-Racist Anti-Corporation Coalition", marchers will walk from Peavey Park to U.S. Bank Stadium.[47]

Broadcasting[edit]

United States[edit]

NBC will broadcast Super Bowl LII, as part of an annual cycle between the three main broadcast television partners of the NFL.[48] This will be the last game in Westwood One's current national radio contract with the NFL.[49] Each participating team's flagship station will also carry the game with local announcers. Under the terms of the Westwood One contract, any radio station that is not a local flagship, if they are to carry the game, must use the Westwood One feed.

Online streams of the game will be provided by NBC. Under new digital rights deals that began with the 2017–18 playoffs, Verizon will still offer mobile streaming of games, but will no longer hold exclusive rights to stream NFL games on smartphones or make them exclusive to Verizon Wireless subscribers. Instead, Verizon elected to use use the deal to bolster its recent acquisition of Yahoo!; On January 9, 2018, Verizon announced that it would host streams of playoff games through the Yahoo! Sports app, including Super Bowl LII.[50][51]

Mike Tirico, who replaced Bob Costas in 2017 as NBC's lead studio host for both the NFL and the Olympic Games, will not participate in coverage of Super Bowl LII due to his commitments to prepare for the 2018 Winter Olympics in Pyeongchang, South Korea (which begin on the Friday following the game).[52]

Advertising[edit]

Dan Lovinger, NBC Sports Group executive vice president of ad sales, stated to Variety in July 2017 that the network was seeking a price "north of $5 million" for a 30-second commercial during Super Bowl LII.[53] Taking advantage of the 2018 Winter Olympics that begins five days after the Super Bowl (which will mark the first time since 1992 that a single broadcast network will air both the Super Bowl and Winter Olympics in the same year), NBC disclosed plans to offer advertising packages that cover both Super Bowl LII and the Olympics. NBC estimated that it would bring in at least $1 billion in advertising revenue from the two events.[54][48]

Lead-out programs[edit]

NBC's lead-out program will be an episode of This is Us,[55] alongside a special episode of The Tonight Show Starring Jimmy Fallon from Minneapolis's Orpheum Theatre, with halftime performer Justin Timberlake, Dwayne Johnson, and the cast of This Is Us as guests.[56][57]

International broadcasts[edit]

United Kingdom[edit]

As per recent years, the Super Bowl will be shown live on the BBC for no additional cost over the license fee. It is also available on Sky Sports with a subscription, through a Now TV Sports Pass, or as part of the NFL Gamepass Playoffs package.[58]

Entertainment[edit]

Pregame[edit]

Pink will perform the national anthem of the United States[1] and Leslie Odom Jr. will sing "America the Beautiful".[59]

Halftime show[edit]

Justin Timberlake will be headlining the Super Bowl LII halftime show.[2][60] Timberlake performed in two previous Super Bowls: Super Bowl XXXV in 2001 as a member of NSYNC, and Super Bowl XXXVIII in 2004 with Janet Jackson.[61][62]

References[edit]

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  2. ^ a b "Justin Timberlake headlines Pepsi Super Bowl LII Halftime Show". National Football League. October 22, 2017. Retrieved October 22, 2017. 
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External links[edit]