Super C (supermarket)

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Super C
Industry Retail supermarket
Founded 1991 (descendant of La Ferme Carnaval, founded in 1982)
Headquarters Montreal, Quebec, Canada
Products Bakery, beer, dairy, deli products, frozen foods, general grocery, liquor*, meat & poultry, pharmacy, produce, seafood, snacks, wine
* Select locations
Parent Metro Inc. (1991–present)

Super C is a Quebec discount supermarket chain with more than 80 stores in Quebec. The stores average 4,103 square metres (44,164 sq ft) in size.[1]

Super C offers 8,000 products including some 1,200 products from the Super C private label brand. In mid-2006, all but one of the 9 remaining Ontario stores were converted to Food Basics or Loeb stores. The Pembroke, Ontario store closed, and the building is now occupied by Value Village.

Super C traces its origins back to 1982 as a supermarket chain operating under the name La Ferme Carnaval and later changed its name to Super Carnaval; it was acquired by Metro-Richelieu in 1985. In late 1991, all Super Carnaval outlets were renamed Super C. It is unclear if Super C is legally Super Carnaval operating under a new name, or a different entity. Since then, Super C has expanded by acquiring in 1992 some Steinberg's outlets (through its parent company, Metro Inc.). Super C has also built its own free-standing buildings as well as obtaining the lease of many vacant shopping mall anchor spaces. Only a handful of today's Super C outlets are former Super Carnaval grocery stores. In 2013, there were 85 Super C's across the province of Quebec.

Advertising slogans[edit]

  • 1998-2004: Alimentation aux Meilleurs Prix! (used in stores in Quebec)
  • 1998-2004: Fresh Food for Less! (used in Ontario stores and in English media in Ontario and Quebec)
  • 2004-2006: Where food prices are lower every day (used in Ontario stores and in English media in Ontario and Quebec)
  • 2004-2009/10: C'est le meilleur Marché
  • 2009–present: Beau, bon, pas cher

Private labels[edit]

  • Sélection Merite / Merit Selection
  • Éconochoix / Econochoice
  • Irresistibles
  • Super C
  • Loeb Bakery Shoppe
  • The Event Pleaser
  • Red Grill Meats

See also[edit]


  1. ^ "Super C Corporate Profile". Retrieved 24 April 2009. 

External links[edit]