Super Fresh

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SuperFresh
Subsidiary
Industry Supermarket
Founded 1982 (1982) in Philadelphia, PA
Headquarters Staten Island, NY, U.S.
Number of locations
5
Area served
New Jersey, New York
Parent Key Food

SuperFresh is a supermarket founded in 1982 by A&P. After A&P liquidated itself and closed or sold all of its stores in 2015, the company's brands and intellectual property were placed up for sale and the SuperFresh brand was acquired by Key Food Stores.

When SuperFresh was an A&P brand, its primary focus was the Philadelphia metropolitan area with a secondary focus in the Washington, D.C. area. Since the acquisition of the brand by Key Food, the focus of SuperFresh has been in the suburban areas of New York City and New Jersey.

History[edit]

A&P ownership (1982-2015)[edit]

A&P introduced the supermarket brand in 1982 by converting its Mid-Atlantic region stores to the new name.[1] During this time, SuperFresh stores were located in the Philadelphia, Pennsylvania area, Delaware, southern New Jersey, Maryland, Washington, D.C., and Northern Virginia.[2] SuperFresh stores also operated in the Baton Rouge, Louisiana area until 2003, when they were rebranded to A&P's Sav-A-Center banner. A&P also operated SuperFresh stores in its Canadian division, until rebranding those stores as Food Basics.

In 2006, A&P acquired six Clemens Family Markets, which were located in Montgomery and Bucks counties in suburban Philadelphia, converting them to the SuperFresh banner.[3]

In 2007, A&P acquired the Pathmark supermarket chain and, in 2008, announced plans to convert eight of the 13 Philadelphia-area SuperFresh stores to its new Pathmark Sav-A-Center banner. The company planned to renovate the remaining SuperFresh stores into its successful "Fresh" format (used in its A&P Fresh Markets). The change would re-position the Superfresh brand as an upscale banner.[4]

Following its Chapter 11 bankruptcy reorganization, A&P announced in early 2011 its intention to sell or close 32 stores across its six supermarket banners. Included in the group were eight SuperFresh stores and one former Superfresh store in Glasgow, DE, which had just been converted to the Pathmark Sav-A-Center brand two years prior.[5]

The stores that closed were:

On April 13, 2011, A&P announced plans to close or sell 25 additional SuperFresh stores: 22 in Maryland, 2 in Delaware (Dover and Milford), and the sole Washington, D.C., store.[6] These supermarkets closed by July 15 and were replaced by Shoppers Food & Pharmacy, ShopRite, and Fresh & Green's.

On November 14, 2012, A&P announced the closure of three New Jersey SuperFresh locations in Marlton, Westmont, and Plainsboro. These stores were liquidated in January 2013, leaving Manahawkin, Ocean City and Wildwood as the only remaining stores in New Jersey.[7]

On July 20, 2015, A&P announced that it was filing for bankruptcy for a second time. The company liquidated in late 2015, selling as many stores as possible to competitors, and closing the remainder. During this process, all Superfresh stores were either closed or rebannered as Acme or ShopRite.

Key Food ownership (2016-present)[edit]

In February, 2016, Key Food Stores acquired the trademark and rights to the SuperFresh brand name during the A&P bankruptcy auction.[8] On March 11, 2016, Key Food relaunched the SuperFresh brand in their Paterson, New Jersey location, a former Food Basics location. Additional stores have since opened (all in former A&P-owned properties) in Staten Island, NY; Glen Rock, NJ; Belleville, NJ; and Bloomfield, NJ. Key food has announced plans for additional Superfresh stores in Irvington, NJ (former Pathmark store); Edison, NJ (former A&P store); and Rosebank, NY (former Waldbaum's store).

Slogans[edit]

The 1994–2004 Super Fresh logo
  • Doing More for You
  • The great store...just next door!
  • We Built A Proud New Feeling (mid-to-late 1980s)
  • We're Fresh... We're Super Fresh
  • We're Fresh Obsessed
  • I Love This Store! (2002–2010)
  • You want lower prices, we hear you. (2010–2011)
  • Better Store, Better Living. (2011–2015)
  • The Savings Never Stop. Every Aisle, Every Item, Every Day. (2016–Present)

References[edit]

  1. ^ "Our History". The Great Atlantic & Pacific Tea Company, Inc. Retrieved 2013-09-03. 
  2. ^ "A&P moves to realign Super Fresh division". Supermarket News. Business Highbeam. 19 September 1988. Retrieved 2013-09-03. 
  3. ^ Brubaker, Harold (4 November 2006). "6 Clemens markets get new owner SuperFresh will take over the Montco and Bucks stores, now closed for renovation". The Philadelphia Inquirer. Philly.com. Retrieved 2013-09-03. 
  4. ^ "The Great Atlantic & Pacific Tea Company Takes Price Impact's Pathmark Sav-A-Center" (Press release). Reuters. 26 June 2008. Retrieved 2013-09-03. 
  5. ^ "A&P Looks To Close 32 Stores, Unveils New Management Team, Seeks Re-Org Extension" (Press release). Best Met. March 2011. Retrieved 2016-03-14. 
  6. ^ "The Great Atlantic & Pacific Tea Company, Inc. to Sell 25 Superfresh Stores as Part of Turnaround Strategy" (Press release). The Great Atlantic & Pacific Tea Company, Inc. 13 April 2011. Retrieved 2013-09-03. 
  7. ^ Cooney, Joe (14 November 2012). "SuperFresh to shut 2 stores in region". Courier-Post. Cherry Hill, New Jersey. Retrieved 2013-09-03. 
  8. ^ http://supermarketnews.com/ap-bankruptcy-2015/key-food-acquires-superfresh-banner-ap

External links[edit]