Super Retail Group

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Super Retail Group
Public, (ASXSUL)
Industry Retail
Founded 1972
Headquarters Queensland, Australia
Key people
Reg Rowe (founder)

Super Retail Group Limited (ASXSUL) is an Australian-based company which owns and operates a portfolio of retail brands across Australia. The brands include automotive retailer Supercheap Auto, outdoor and leisure retailers Rays and BCF and sporting retailer Rebel Sport.


The company was founded in 1972 as a mail-order business selling automotive accessories from the Brisbane home of founders Reg and Hazel Rowe. The company opened several stores over the following decades, changing the name of the company to Super Cheap Auto in 1981 before returning to Super Retail Group in 2010.[1][2]

As Super Cheap Auto, the company was listed on the Australian Stock Exchange[3] at $1.97, which earned the co-founders $81.8 million.[4]

In 2010, the company acquired Rays, a camping and outdoor goods store.

In 2011, the company acquired Rebel Sport and Amart Sports. In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand.[5] The merger was designed to allow a focus on a single sporting goods brand and reduce costs.[6]

Super Retail Group has also expanded into online sales.[7]

In about April 2018 several Rays began to be liquidated, with the remainder stores planned to be merged with its recently acquired, New Zealand chain MacPac. [8]


A Supercheap Auto retail store in Lawnton, Queensland

Former asset[edit]


  1. ^ "Our Journey". Retrieved 6 December 2017.
  2. ^ Passmore, Daryl (25 August 2013). "QLD Rich List 2013: Reg and Hazel Rowe". The Courier-Mail. Retrieved 6 December 2017.
  3. ^ Schmidl, Engel (31 October 2012). "What Super Retail Group is doing right: CEO Peter Birtles shares his trade secrets". Smart Company. Retrieved 6 December 2017.
  4. ^ "Super Cheap Auto grinds to a halt". Intelligent Investor. 16 August 2006. Retrieved 6 December 2017.
  5. ^ Chung, Frank (25 July 2017). "Amart Sports to merge with Rebel". Retrieved 6 December 2017.
  6. ^ Bonnell, Yasmin (25 August 2017). "SUPER RETAIL GROUP STAYS AFLOAT IN TURBULENT INDUSTRY". Business News Australia. Retrieved 6 December 2017.
  7. ^ Bennett, Stephanie (27 August 2017). "Super Retail Group explores its options in the market and is improving digital offerings". The Courier-Mail. Retrieved 6 December 2017.
  8. ^

External links[edit]