Superbrands

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The Superbrands organization publishes surveys related to brands. The organization also publishes a series of brand-focused books and publications. Superbrands has offices in 55 countries.[1]

Background[edit]

Superbrands was founded by advertising executive Marcel Knobil in London in 1994. It began as a radio show on GLR (now BBC Radio London). The Superbrand organization was founded in 1995.

Selection criteria[edit]

In each country that Superbrands operates in, it elects a "Superbrands Council" which selects brands and awards them the title of "Superbrands".

Main article: Superbrands Council
The Superbrands book
An edition of Business Superbrands.

Publications[edit]

In the U.S., the book is called America's Greatest Brands.

Each participating country publishes its own Superbrands book, which promotes brands in that country. Each brand’s editorial has sub-sections which cover the brand’s market, achievements, history, product or service, recent developments, promotional activities, brand values, and a “things you didn’t know” boxed-section. Other publications in the Superbrands stable include Business Superbrands,[2] CoolBrands, Sport BrandLeaders, and eSuperbrands. In the United States, their publications are called America's Greatest Brands.

See also[edit]

References[edit]

  1. ^ Sophia News Agency (Jan. 11, 2006). British Business Project Superbrands Kicks Off. Retrieved Jan. 26, 2006.
  2. ^ (June 10, 2004) Superbrands India kickstarts work on Business Superbrands. Retrieved Jan. 25, 2006.

External links[edit]