The term "Supercar Season" began in London and became synonymous with wealthy Middle Eastern visitors showcasing their supercars in affluent London neighbourhoods, namely Knightsbridge and Kensington, while car enthusiasts collect footage to upload to social media applications, such as YouTube.
Many of the supercar owners visit London during the summer months of June, July and August to escape the heat in Arab states of the Persian Gulf and they transport their supercars with them, which is why so many Middle Eastern registration plates can be seen on the streets of London during summer months. The Supercar Season now attracts UK registered supercar owners to cruise, as is evident in video captured by car spotters uploading their clips to YouTube.
In 2011 the media coined the Supercar Season phenomenon 'Ramadan Rush', as the Ramadan calendar fell on 1 August of that year and the retail sector embraced this reference, whereas the car enthusiasts refer to it as 'Supercar Season'.
In 2012 the New West End Company, the management company for retailers in Oxford Street, Bond Street and Regent Street said in a quote that 'The Ramadan Rush is a total phenomenon... It is worth millions to us (the UK)' The phenomenon brings wealth to the UK and supercar owners and car spotters alike suggest more consideration should be shown as a result.
Supercar Season attracts many car spotters, but the increased interest and growing number of supercars on London streets has caused concern for many local residents complaining about engine noise levels.
In July 2015, Kensington and Chelsea Borough Council launched a consultation to introduce new measures to tackle what it calls "the problem of supercars" in and around the Knightsbridge area as residents were complaining about excessive noise levels and anti-social behaviour. As part of its consultation, the council says it will be looking to address "the issue of high-performance cars speeding in the streets, drivers revving engines and vehicles causing obstructions."  Some car spotters suggest the real noise levels are actually being caused by UK residents in cheaper modified vehicles. Posters have been placed by RBKC https://drive.google.com/file/d/113I8wzla4gTCmCi8OJrCT7pgWEqQPUbf/view?ts=5aac1234
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- "Supercar season descends on London with Lamborghinis, Ferraris and Bugattis in tow". The Independent. 7 August 2014. Retrieved 19 August 2015.
- Jonathan Prynn and Miranda Bryant (28 July 2011). "Christmas comes to London in July as stores cash in on 'Ramadan rush'". Evening Standard. Retrieved 27 February 2016.
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- "Ramadan gold rush: Time of year when Arab plutocracy descends on austerity London to party and spend". Mail Online. 29 June 2012. Retrieved 27 February 2016.
- Darren Moss. "Supercar crackdown - London drivers to be fined for 'excessive' noise". Retrieved 27 February 2016.
- "'Supercar season' hits central London". BBC News. 19 August 2015. Retrieved 19 August 2015.
- "Consultation on Public Space Protection Order for Brompton and Hans Town". The Royal Borough of Kensington and Chelsea. 24 July 2015. Retrieved 19 August 2015.