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SUPERillu is a weekly German magazine from Berlin, which is well-read in Eastern Germany.

History and profile[edit]

Superillu was founded in summer 1990 in East Berlin. The first edition appeared on 23 August 1990, six weeks before German reunification.[1] The magazine is owned by the Hubert Burda Media group.[2][1] The magazine is published by the same company on a weekly basis.[2]

The magazine touches a range of themes, including advice columns, entertainment, politics, and business. Articles about East Germany's history, the fate and achievements of prominent East Germans after 1990 in sports, popular culture and other fields of society as well as the development of German unity are also common. Overall, drawing a positive image of East Germany is a common theme of many articles.

Superillu had a circulation of 583,000 copies in 2000.[3] In 2010 the circulation of the magazine was 434,169 copies.[2]


  1. ^ a b Dominic Boyer (2001). "Media Markets, Mediating Labors, and the Branding of East German Culture at ‘Super Illu'". Social Text. 68 (Fall). Retrieved 17 April 2015. 
  2. ^ a b c "World Magazine Trends 2010/2011" (PDF). FIPP. Retrieved 2 April 2015. 
  3. ^ "Top 50 General Interest magazines worldwide (by circulation)" (PDF). Magazines. Retrieved 19 April 2015. 

External links[edit]