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Privately owned
FoundedNSW, Australia
FounderHans van der Meulen
HeadquartersGeelong, Victoria, Australia
Number of locations
133 stores
Area served
New Zealand
ParentCotton On Group

Supré is an Australian fast fashion women's wear chain owned by the Cotton On Group. Known for fashion items and basics at an affordable price point, the Supré product offering is aimed at the youth market. With over 133 stores in Australia, New Zealand and South Africa also have stores.

Under the management of Roseby, the Supré brand has expanded its fashion trend offering to compete with the global fast fashion market.


Supré was founded by retailers Hans and Helen van der Meulen in New South Wales in 1984.

In 2013, the Cotton On Group acquired Supré [1] with plans to expand the brand internationally.[2] The Supré head office is located in Geelong, Victoria, at the Cotton On Group headquarters.

Supré has become known for a robust social media presence, with over 520 thousand ‘likes’ on Facebook and over 70 thousand followers on picture-sharing app Instagram.

Supre has mainly sold women's clothing, however has had men's sections at times over the years.


Supré sells fashion trend items, party dresses and nightwear, basics, knitwear, denim and accessories.


  1. ^ "Cotton On buys Supre". Retrieved 14 November 2013.
  2. ^ "Cotton On Acquires Supré to Strengthen Store Footprint and Online". Inside Retail. Retrieved 14 November 2013.

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