Suretone Records

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Suretone Records
Suretone Records logo.png
Parent companyUniversal Music Group
Founded2006 (2006)
FounderJordan Schur
(United States)
Polydor Records
(Outside US)
Alternative Distribution Alliance (revival)
GenreAlternative rock, emo, rap rock, metal
Country of originUS
LocationLos Angeles, California

Suretone Records[1] is an American record label established in 2006 as a joint venture by Jordan Schur, former CEO of Geffen Records, and Interscope Records,[2] to release alternative rock music. Several high-profile bands such as Weezer, The Cure, Rooney, New Found Glory and Angels and Airwaves, the new band put together by Tom DeLonge (blink-182) will remain on Geffen and will carry the Suretone imprint. The Pink Spiders (which will be released through Geffen), Headway, Eastern Conference Champions and all newly signed acts, such as Shwayze, will be on Suretone Records and released by Interscope.

The label shut down in 2010 after the failures of albums by Chris Cornell and Shwayze. In 2016, the Suretone label returned with distribution through the Alternative Distribution Alliance.



  1. ^ "Jordan schur in partnership with interscope records launches suretone records - umg". UMG. Retrieved 2016-01-23.
  2. ^ Newman, Melinda (25 Mar 2006). "Geffen Shuffle: Fair In, Shur Gets New Label Shot". Billboard. Nielsen Business Media. 118 (12): 5–6.