Surf (detergent)

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Product typeLaundry detergent
OwnerUnilever (except United States, Canada, Puerto Rico)
Sun Products (United States, Canada, Puerto Rico)
CountryUnited Kingdom
Introduced1952; 70 years ago (1952)
Related brandsRinso

Surf (known as Sunil in the Netherlands) is a British brand of laundry detergent manufactured and marketed around the world by Unilever, except in the United States, Canada and Puerto Rico, where it has been owned by Sun Products (now Henkel Corporation) since 2008.[1]

The brand was introduced in 1952 by Crosfields of Warrington, a subsidiary company of Lever Brothers in the United Kingdom. Surf was introduced in the United States in 1959 after Rinso, which had been Lever Brothers Company's lead laundry brand, had declined in sales and market share.[citation needed]


  1. ^ "Vestar Capital Partners to acquire Unilever laundry business in U.S., Canada and Puerto Rico for $1.45 billion". Business Wire. 28 July 2008. Retrieved 5 April 2018.

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