Surf Canyon

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Surf Canyon Incorporated
Industry Computer software
Founded Oakland, California, U.S. (April 4, 2006 (2006-04-04))
Founder Mark Cramer, Mike Wertheim
Headquarters San Francisco, California, U.S.
Number of employees
Footnotes / references
Data from CrunchBase

Surf Canyon is a small computer software company founded and located in San Francisco, California. Both their extension and search site use implicit relevance feedback in real time to personalize searches, especially targeting those with specific objectives or where timeliness is a factor.[1] In the case of the extension, those searches can be on Google, Yahoo!, Bing, and Craigslist.[2] According to a review in the Japanese edition of Lifehacker[3] the extension also provides relevance feedback in languages other than English, using diverse character sets. The company's blog also claims to support Russian.[citation needed]

Third-party recognition[edit]

In 2010, the Surf Canyon website won the Reader's Choice Award for Best Search Engine with 48% of the vote, compared to Google's 34% second-place.[4] The company's technology and published research have been cited several times in academic works dealing with dynamic approaches to search.[5]


  1. ^ Martin, Richard. "The Right Search Tool." Information Week. 27 September 2008. 35.
  2. ^ Boehret, Katherine. "Web Searches That Really Bear Fruit." in "The Mossberg Solution" Walter S. Mossberg, ed. Wall Street Journal. Dow Jones & Co.: New York, 14 January 2008. D6
  3. ^
  4. ^ Boswell, Wendy (March 2010). "About Web Search 2010 Reader's Choice Awards Winners - Best Search Engine". The New York Times Company. Archived from the original on 2011-02-14. Retrieved 2011-02-14. 
  5. ^ Surf Canyon (30 October 2010). "Citation in Cornell University Ph.D. Dissertation". Oakland, CA: Surf Canyon. Retrieved 2011-02-14. 

External links[edit]