Survation

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Survation Ltd.
IndustryMarket Research
Area served
United Kingdom
Key people
Websitesurvation.com

Survation Ltd. is a polling and market research agency with British origins. Survation have been conducting research surveys since 2007. Surveys are conducted via telephone, online panel and face to face as well as omnibus research for a broad range of clients including television, newspapers, charities, lobby groups, trade unions, law firms and political parties. Damian Lyons Lowe is the company founder and Chief Executive.[1]

Overview[edit]

The company has its registered company headquarters on Commercial Road. Survation was incorporated on 2 February 2010 as a private limited company.[2]

It is chiefly known in the UK for its monthly voter-intention polls on behalf of Daily Mirror, Mail on Sunday and its work for Sky News. As well as public facing political work, Survation conduct online onmibus, telephone omnibus, and custom market research including face-to-face research for a wide range of customers – public sector & politics, charities, commercial brands, corporates & financial services as well as having a strategy and advisory business.[3]

Survation is a member of the British Polling Council and abides by its rules. The company Chief Executive, Damian Lyons Lowe is the company's representative and member on the British Polling Council.[4]

Survation were the most active and accurate opinion polling company (online and telephone) during the Scottish Independence Referendum campaign in which the final result was 55% for “No” Survation’s eve of polling day telephone poll was very narrowly more accurate than Ipsos Mori, who also used a telephone-based methodology.

The company also claimed that the Survation final poll before the 2015 general election was exceptionally accurate,[5] unlike most others, but the result was suppressed by the CEO through fear of the poll being an outlier.[6]

2016 EU Referendum[edit]

In contrast to polling published on or conducted during the day of the EU Referendum by Populus, YouGov, and Ipsos Mori that predicted the UK would vote to remain in EU, Survation conducted a private exit poll which correctly predicted Leave, despite academics deciding an exit poll for broadcast would not be feasible and an expensive and difficult proposition. [7]

2017 UK election[edit]

Survation, alone amongst opinion pollsters, correctly predicted a hung parliament. Their Chief Executive, Damian Lyons Lowe, appeared on a BBC program where the poll was mocked and described as an "outlier"[8]. After the election, he was invited back on the BBC to talk again about his prediction. [9]

Methodology[edit]

Survation opinion polling is achieved through telephone, online and face to face surveys. Nationally, data is weighted to represent the wider population of the United Kingdom in terms of gender, age, socio-economic group, religion, how they have previously voted, and how likely a person says they are to vote in the next general election. Respondents who are either undecided or refuse to state how they would vote are excluded from the final results, unless they have provided details of how they have voted in the past, in which case, that information is used to adjust the results accordingly.[10]

See also[edit]

References[edit]

  1. ^ "About Us". Survation. Retrieved 2013-01-14.
  2. ^ "WebCHeck - Select and Access Company Information". Wck2.companieshouse.gov.uk. Retrieved 2013-01-14.
  3. ^ "Results for 'survation'". Mail Online. Retrieved 2012-01-14.
  4. ^ "(BPC) - Officers / Members". British Polling Council. Archived from the original on 25 November 2012. Retrieved 14 January 2013.
  5. ^ "General Election Poll Final" (PDF). 8 May 2015.
  6. ^ "This polling company claims it knew the General Election result ahead of time but 'chickened out' of publishing it for fear the poll was an "outlier"". Business Insider. 2015-05-12. Retrieved 2017-04-23.
  7. ^ ""How pollsters helped hedge funds beat the crash". Bloomberg News. 2018-06-25. Retrieved 2018-08-02.
  8. ^ https://www.youtube.com/watch?v=W3lx2oopccI&t=243s
  9. ^ http://survation.com/survation-most-accurate-pollster/ - No longer on BBC iPlayer, go to video embedded at bottom of post.
  10. ^ http://survation.com/wp-content/uploads/2018/06/GMB-Final-Tables.pdf