Susan RoAne

From Wikipedia, the free encyclopedia

Susan RoAne
Susan RoAne.jpg
Alma materUniversity of Illinois at Urbana–Champaign[1]
Occupation(s)Author, speaker

Susan RoAne (ca. 1945)[1] is an American author and speaker. She has written several business networking self-help books including How to Work a Room.[2]


RoAne was born Susan Rosenberg in Chicago and graduated from Mather High School in 1963.[1] She has a bachelor's degree from the University of Illinois at Urbana–Champaign (1967) and a master's degree from San Francisco State University.[1][3]

RoAne has been published or quoted in newspapers and periodicals such as Men's Fitness,[4] Success,[5] Harper's,[6] Inc.,[7] Today,[8] Men's Health,[9] USA Today,[10] Times of India,[11] Fresno Bee,[12] CNN,[13] San Francisco Chronicle,[14] Business Insider,[15] Cosmo,[16] The Orlando Sentinel,[17] CNBC,[18] MarketWatch,[19] Tech Crunch,[20] Huffington Post,[21] Entrepreneur,[22][23] People magazine,[24] Wall Street Journal,[25][26] Forbes,[27][28] and The Guardian.[29]

RoAne's books include How to Work a Room (1988), a self-help guidebook on how to socialize at parties and other events, oriented towards the business community.[30][31] The 25th Anniversary edition,[32][33] How To Work a Room: The Ultimate Guide to Making Lasting Connections In Person and Online, was published in 2013 by William Morrow Paperbacks. The book has sold over a million copies,[34] was number one on Book-of-the-Month Club's list of best-selling nonfiction books in 1990[1] and has been published internationally.

As a keynote speaker, RoAne has spoken to Fortune 20–500 companies, conventions and presented at universities including University of Chicago, Yale University, NYU, Wharton School of Business, UC Berkeley, UCLA and Stanford University.[35]

She has tied the formalization of rules for social networking to the women's movement, explaining that as women moved into the workforce, in particular beginning in the 1970s, they brought domestic networking skills re-applied to the business environment.[17] For example, in 1988, RoAne described a "Scarlett O'Hara Syndrome" prevalent in women aged over 40 who do not initiate conversations because, as Scarlet said, "We haven't been properly introduced."[12] Also in 1988, RoAne said, "I think women are afraid sometimes of being construed as being too forward".[10]

In 2015, she was named as one of the 25 Professional Networking Experts to Watch in 2015.[36]


  • RoAne, Susan (2013). How to Work a Room, 25th Anniversary Edition: The Ultimate Guide to Making Lasting Connections—In Person and Online. New York City: William Morrow Paperbacks. pp. 400 pages. ISBN 978-0062295347.
  • RoAne, Susan (2008). Face to Face: How to Reclaim the Personal Touch in a Digital World. New York City: Fireside. pp. 267 pages. ASIN B003E7EV7E.
  • RoAne, Susan (2007). How to Work a Room, Revised Edition: Your Essential Guide to Savvy Socializing. New York City: William Morrow Paperbacks. pp. 336 pages. ISBN 978-0061238673.
  • RoAne, Susan (2004). How to Create Your Own Luck: The "You Never Know" Approach to Networking, Taking Chances, and Opening Yourself to Opportunity. New York City: Wiley. pp. 256 pages. ISBN 978-0471612803.
  • RoAne, Susan (2003). RoAne's Rules: How to Make the Right Impression: Working the Room, or One-on-One,What to Say and How to Say It. New York City: Macmillan Audio. ISBN 978-1559278508.
  • RoAne, Susan (2001). Networking: Beyond the Buzz Word - Biz Books to Go. New York City: Grand Central Publishing. pp. 92 pages. ASIN B000QCSAEU.
  • RoAne, Susan (2000). How to Work a Room, Fully Revised and Updated: The Ultimate Guide to Savvy Socializing In-Person and On-Line. New York City: Collins. pp. 304 pages. ISBN 0060957859.
  • RoAne, Susan (1997). What Do I Say Next?: Talking Your Way to Business and Social Success. New York City: Grand Central Publishing. pp. 288 pages. ISBN 978-0446674263.
  • RoAne, Susan (1993). The Secrets of Savvy Networking: How to Make the Best Connections for Business and Personal Success. New York City: Grand Central Publishing. pp. 224 pages. ISBN 978-0446394109.
  • RoAne, Susan (1988). How to Work a Room: A Guide to Successfully Managing the Mingling. New York City: SPI Books. pp. 203 pages. ISBN 978-0944007068.


  1. ^ a b c d e f Galloway, Paul (April 6, 1990). "Savvy Socializing, Or, Getting A Grip On Getting Ahead". Chicago Tribune. Archived from the original on September 28, 2013. Retrieved September 9, 2013.
  2. ^ "11 Steps to Networking Like a Boss" U.S. News & World Report. Retrieved April 11, 2016.
  3. ^ Author Susan RoAne to speak on using networking to find jobs, build careers, March 19, 2008 Archived September 27, 2013, at the Wayback Machine
  4. ^ "How to save face during 8 of the season's most awkward situations" Men's Fitness, Retrieved December 30, 2014.
  5. ^ "Nuances of Networking" Archived May 4, 2013, at the Wayback Machine Success. Retrieved August 26, 2013.
  6. ^ "Successful Mingling" Harper's. Retrieved August 26, 2013.
  7. ^ "Susan RoAne" Inc.. Retrieved August 26, 2013.
  8. ^ "Job interview? No sweat...but go buy some deodorant first" Today. Retrieved December 30, 2014.
  9. ^ "Navigate your work night out" Men's Health. Retrieved April 22, 2014.
  10. ^ a b Craig Wilson. "How to work a party; An expert's advice for successful mingling; Stick out your hand and say `hi'" USA Today (November 7, 1988). Abstract: Profile of Susan RoAne, book and message. (Database: NewsBank)
  11. ^ "What to say to women" Times of India. Retrieved December 30, 2014.
  12. ^ a b Shirley Armbruster. "'Work The Crowd', Businesswomen Told". Fresno Bee (January 13, 1988). Abstract: Profile of Susan RoAne, book and message. (Database: NewsBank)
  13. ^ "Don't party your way to a pink slip" CNN. Retrieved December 30, 2014.
  14. ^ Alice Kahn. "Networking Your Way To Obscurity", San Francisco Chronicle (December 3, 1986). Abstract: Profile of Susan RoAne about her speaking engagement to a group of Jewish women, at the "Nuances of Networking," sponsored by the B'nai B'rith in San Francisco in 1986. (Database: NewsBank)
  15. ^ "Millennials Will Lose 'Face-To-Face Social Skills'" Business Insider. Retrieved December 30, 2014.
  16. ^ "Cum sa-l faci sa te asculte" Cosmo. Retrieved December 30, 2014.
  17. ^ a b Loraine O'Connell. "Women are networking leaders" The Orlando Sentinel (August 12, 1992). Abstract: Susan RoAne, author of the 1988 guide to networking, How To Work a Room, ties the formalization of networking to the rise of the women's movement. (Database: NewsBank)
  18. ^ "The surprising reason millennials won't get hired" CNBC. Retrieved July 14, 2014.
  19. ^ 5 phone calls you still need to make" CNBC. Retrieved December 30, 2014.
  20. ^ "Guest Post: Hack an AfterParty – An Exercise in Entrepreneurship" TechCrunch. Retrieved December 30, 2014.
  21. ^ "Want A Job? Learn How To Work The Room!" Huffington Post. Retrieved April 21, 2014.
  22. ^ "When It Comes to Networking, Don't Try to Wing It" Entrepreneur. Retrieved March 10, 2014.
  23. ^ "Maximizing Your Time While Helping Others" Entrepreneur. Retrieved December 30, 2014.
  24. ^ "The Official StyleWatch Guide to a Stress-Free Holiday Party Season" Archived December 30, 2014, at the Wayback Machine People. Retrieved December 30, 2014.
  25. ^ "Meet Your Digital Doppelgänger" Wall Street Journal. Retrieved December 30, 2014.
  26. ^ "Holidays at the Office" Wall Street Journal. Retrieved December 30, 2014.
  27. ^ "How Networking Master Susan RoAne Works a Room" Forbes. Retrieved March 10, 2014.
  28. ^ "The Best Ways To Work A Room For Job Hunting" Forbes. Retrieved July 14, 2014.
  29. ^ "How to talk to anyone: the experts' guide" The Guardian. Retrieved April 11, 2016.
  30. ^ Hoffman, Barbara (February 15, 2001). "Schmooze Or Lose ; The Maven Of Mingling Writes How To Nix Shyness And 'Work A Room'". New York Post. Retrieved December 5, 2013.
  31. ^ David Brooks. "How-To Books for Sharks and Dogs". Wall Street Journal (November 8, 1988). Abstract: Book reviews of Susan RoAne's "How to Work a Room: A Guide to Successfully Managing the Mingling" and Job Michael Evans's "The Evans Guide for Civilized City Canines" (Database: ProQuest)
  32. ^ "Mingle bells: How to work a holiday party" Archived February 21, 2014, at the Wayback Machine Charlotte Observer. Retrieved February 28, 2014.
  33. ^ "5 Tips for Impressing Everyone You Meet" Women's Health. Retrieved February 28, 2014.
  34. ^ "Commentary: How to Work a Room and Have Fun Doing It – Long Island Business News – November 04, 2005 – Id. 68841458 – vLex". November 4, 2005. Archived from the original on December 5, 2013. Retrieved February 28, 2014.
  35. ^ "Twitter Success Stories" Ultimate Guide to Twitter for Business. Retrieved July 7, 2016.
  36. ^ "25 Professional Networking Experts to Watch in 2015 Forbes. Retrieved September 5, 2015.

External links[edit]