Ginger ales generally come in two varieties. Golden ginger ale; which is dark colored and more strongly flavoured; and dry ginger ale, which is more common today. Dry ginger ale was developed during prohibition when ginger ale was used as a mixer for alcoholic beverages which made the stronger flavour of the golden variety undesirable. Dry ginger ale quickly became more popular than golden, and today golden ginger ales like Sussex are an uncommon and usually a regional drink. People who visit the Maritime Provinces often bring Sussex Ginger Ale back home for friends and relatives who have connections to the Maritime Provinces.
The brand has had various owners including Sussex Mineral Spring Co., Sussex Ginger Ale Ltd., Maritime Beverages Ltd., Great Pacific Industries Inc., Canadian 7up, and Crush Canada Inc. Sussex Golden Ginger Ale is now owned by Dr Pepper Snapple Group (formerly Cadbury Beverages Canada Inc.)