In the times of the USSR, Svitoch was considered one of the best manufacturers, along with the ROT Front and Babaevsky chocolate factories. After its acquisition by Nestlé in mid-90s, the company opted to produce more Western-style chocolate with lower cocoa content and was forced to move into middle segment of the market, losing some of its appeal, but gaining greater turnovers. It is unclear how this will affect its future development, though, as dark, highly sophisticated chocolate is becoming increasingly more popular with Ukrainians. This change in strategy provoked a labour dispute in late 1990s.
1 Currently manufactured by General Mills in the United States and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by General Mills; US and Canadian production rights controlled by Nestlé under license. 3 US production rights owned by The Hershey Company. 4 Canadian production rights owned by The Hershey Company. 5 US rights and production owned by Smarties Candy Company, with a different product. 6 US rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 7 Produced by Cereal Partners, branded as Nestlé. 8 Produced by Cereal Partners, and Branded Nestlé in The United Kingdom, and Ireland. Produced by Post Foods, elsewhere.