|Birth name||Mikhail Tarasov|
|Also known as||Misha Tarasov; Svoy|
|Born||March 18, 1980|
|Origin||Vladivostok, Russian Federation|
|Occupation(s)||Music Producer |
Digital Audio Workstation
|Labels||Universal Music Group |
Songs of Universal
Mack Avenue Records
|Associated acts||Adam Levy |
Mikhail Tarasov (Russian: Михаи́л Тара́сов), better known by his stage name Svoy (which can be loosely translated as "self-contained"), is an American producer/writer/artist for Universal Music Group in the genre of pop/electronica. He has eight self-produced albums released via Mack Avenue Records/Sony Music Entertainment formerly known as Rendezvous Entertainment belonging to multi Grammy-nominated RIAA Gold-certified musician/media mogul Dave Koz, P-Vine Records/Blues Interactions, Thistime Records and Songs of Universal/Universal Music Group, Inc., respectively.
In 2009, his single "Beautiful Thing" reached #69 on the Billboard Japan Hot TOP 100 Airplay and #82 on Billboard Japan Hot 100 Singles chart. Besides remaining in top 40 and 100 airplay charts of numerous major Japanese radio networks for over 8 weeks, the song peaked at #3 on Alpha Station FM Kyoto 89.4's TOP 40 Overseas Chart. Also in 2009, Svoy's album Automatons reached #100 on the Billboard Japan Top Independent Albums and Singles chart.
In 2011, Automatons and its title track were nominated for Best Dance/Electronica Album and Best Dance/Electronica Song at The 10th Independent Music Awards, and won in the latter category. He won the 10th IMA's Vox Populi in both categories. 10th Independent Music Awards judging panel included Seal, Fall Out Boy, Portishead, McCoy Tyner, Counting Crows, Aerosmith, Ozzy Osbourne, Suzanne Vega, Jesse Harris, Tom Waits, Aimee Mann, Jonatha Brooke among other artists and music industry professionals.
In 2002, he won BMI Pete Carpenter Fellowship for film composers, that led to studying with multi Grammy and Emmy-winning composer Mike Post and Atli Orvarsson for one month at Post's studio in Los Angeles.
In late 2012, Svoy collaborated on an electronic production/arrangement of a song with multi Grammy-nominated singer/songwriter Meshell Ndegeocello and Grammy-nominated The Roots' bassist Mark Kelley for an upcoming album of jazz artist Claudia Acuna. In 2016, Svoy collaborated with Grammy-winning artist Kenny Garrett on an electronic jazz album and the record is awaiting release.
Over the course of his career, Svoy has collaborated with Grammy-winning artist Kenny Garrett, multi Grammy-nominated artist Meshell Ndegeocello, multi Grammy-winning artist Lenny White, Grammy-winning artist Manuel Seal, Claudia Acuna, Raul Midon, Adam Levy, Sergio Galoyan and Ilya Lagutenko, among other artists. Svoy is a voting member for The Recording Academy (responsible for the Grammy Awards), a Yamaha Digital Artist, a Berklee College of Music and Gnessin Russian Academy of Music scholarship recipient/graduate.
New York music critics Jack Rabid of The Big Takeover Magazine and Jesse Seilhan of TheCelebrityCafe.com describe Svoy as a "...Robot-driven repetitive-trance big-dance-rhythm cold synth-pop modern-chart soul futuristic electro-disco techno meister" and an artist who "...Is not afraid to explore" with Tower Records Japan dubbing him "...Electropop prince" and Timmy Kusnierek of YourEDM calling him "...One of the most accomplished experimental electronic artists", as well as his music "...An incredibly forward-thinking production that’s beyond description". In addition, Meshell Ndegeocello described his music as "...Modern and moves".
|Year||Album||Chart peak positions|
|Japan Top Independent Albums and Singles|
|2010||Et Al. (unreleased)||-|
|2015||Symphony No. 1: What Happened When I Was Asleep||-|
|2016||Symphony No. 2: Amurdeswa||-|
|2016||Symphony No. 3: 321||-|
|2018||Symphony No. 4: FRea||-|
|2009||Consequence EP 1.0|
|2012||Yours, Svoy: The Best of 2005-2012|
|Year||Single||Peak chart positions||Album|
|Japan Hot 100 Airplay
||Japan Hot 100 Singles|
|2009||"I Don't Love (LIVE Acoustic)"||I Don't Love (LIVE Acoustic)|
|2011||"Never Grow Up"||—||—||Grow Up|
|2011||"Right Here, Right Now"||—||—||Grow Up|
|2015||"Waiting for You"||—||—||Symphony No.1: What Happened When I Was Asleep|
|2012||Kenny Garrett||Seeds from the Underground||vocals|
|2013||Kenny Garrett||Pushing the World Away||string arrangement|
|TBA||Claudia Acuña||Futuro||co-production with Meshell Ndegeocello and Mark Kelley, keyboard & drum programming|
Awards & Nominations
|2002||Won||BMI Pete Carpenter Award||Film/TV Music||original instrumental composition|
|2004||Won||BMI John Lennon Award||Songwriting||original song|
|2003||Won||Berklee Performance Award||Jazz Piano||jazz piano performance|
|2011||Nominated||Independent Music Awards||Best Electronica/Dance Album||Automatons|
|2011||Won||Independent Music Awards||Best Electronica/Dance Song||Automatons|
|2011||Won||Independent Music Awards Vox Populi||Best Electronica/Dance Album||Automatons|
|2011||Won||Independent Music Awards Vox Populi||Best Electronica/Dance Song||Automatons|
- "Svoy Myspace".
- "Svoy Universal Music Group profile".
- "Mack Avenue Records". Archived from the original on 2013-03-18.
- "P-Vine Records".
- "Thistime Records".
- "Universal Music Group".
- "FM Kyoto Overseas TOP 40 September 6, 2009".
- "Svoy Independent Music Awards Profile/Interview".
- "10th Independent Music Awards Winners".
- "10th Independent Music Awards Vox Populi".
- "10th Independent Music Awards Judges".
- "BMI Announces John Lennon Winners".
- "BMI Announces Pete Carpenter Winners".
- "Yamaha Digital Music Artists".