Svoy

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Svoy
Svoy Main Image.png
Background information
Birth name Mikhail Tarasov
Also known as Misha Tarasov; Svoy
Born (1980-03-18) March 18, 1980 (age 36)
Origin Vladivostok, Russian Federation
Genres Electronica[1]
EDM
Alternative
Pop
Indie
Rock
Ambient
Experimental
Occupation(s) Music Producer
Singer
Songwriter
Keyboardist
Pianist
Visual Artist
Instruments Vocals
Piano
Electronic Keyboard
Digital Audio Workstation
Years active 2005–present
Labels Universal Music Group
Songs of Universal
Rendezvous Entertainment
Mack Avenue Records
P-Vine Records
Thistime Records
Associated acts Adam Levy
Kenny Garrett
Meshell Ndegeocello
Ilya Lagutenko
Mumiy Troll
Website Official website
Notable instruments
Yamaha MOTIF series

Mikhail Tarasov (Russian: Михаи́л Тара́сов), better known by his stage name Svoy (which can be loosely translated as "self-contained"), is a producer/writer/artist for Universal Music Group[2] and a Billboard-charting multi-Independent Music Award winner[3][4] in the genre of pop/electronica. He has four self-produced albums released via Mack Avenue Records/Sony Music Entertainment,[5] P-Vine Records/Blues Interactions,[6] Thistime Records[7] and Songs of Universal/Universal Music Group, Inc.,[8] respectively.

Svoy Logo
by Kevin Reagan

In 2009, his single "Beautiful Thing" reached #69 on the Billboard Japan Hot TOP 100 Airplay and #82 on Billboard Japan Hot 100 Singles[9] chart. Besides remaining in top 40 and 100 airplay charts of numerous major Japanese radio networks for over 8 weeks, the song peaked at #3 on Alpha Station FM Kyoto 89.4's TOP 40 Overseas Chart.[10] Also in 2009, Svoy's album Automatons reached #100 on the Billboard Japan Top Independent Albums and Singles chart.

In 2011, Automatons and its title track were nominated for Best Dance/Electronica Album and Best Dance/Electronica Song at The 10th Independent Music Awards,[11] and won in the latter category.[3] He won the 10th IMA's Vox Populi in both categories.[4] 10th Independent Music Awards judging panel included Seal, Fall Out Boy, Portishead, McCoy Tyner, Counting Crows, Aerosmith, Ozzy Osbourne, Suzanne Vega, Jesse Harris, Tom Waits, Aimee Mann, Jonatha Brooke among other artists and music industry professionals.[12]

Svoy & Yoko Ono at BMI, NYC

In 2004, Svoy won the BMI John Lennon Award for songwriters and received the award from Yoko Ono.[13]

In 2002, he won BMI Pete Carpenter Fellowship for film composers, that led to studying with multi Grammy and Emmy-winning composer Mike Post and Atli Orvarsson for one month at Post's studio in Los Angeles.[14]

David LaChance, Mike Post, BMI's Linda Livingston & Svoy

Over the course of his career, Svoy has collaborated with Grammy-winning artist Kenny Garrett, multi Grammy-nominated artist Meshell Ndegeocello, Claudia Acuna, Raul Midon, Adam Levy and Ilya Lagutenko, among other artists. Svoy is a Yamaha Digital Artist,[15] a Berklee College of Music and Gnessin Russian Academy of Music scholarship recipient/graduate.

Svoy, Donald Brown, Kenny Garrett & Vernell Brown, Jr. at Sear Sound Recording, NYC
CBGB, NYC, 04.22.06

New York music critics Jack Rabid of The Big Takeover Magazine and Jesse Seilhan of TheCelebrityCafe.com describe Svoy as a "...Robot-driven repetitive-trance big-dance-rhythm cold synth-pop modern-chart soul futuristic electro-disco techno meister" and an artist who "...Is not afraid to explore" with Tower Records Japan dubbing him "...Electropop prince" and Timmy Kusnierek of YourEDM calling him "...One of the most accomplished experimental electronic artists", as well as his music "...An incredibly forward-thinking production that’s beyond description".

Svoy resides in New York City.


Discography[edit]

Solo Albums[edit]

Year Album Chart peak positions
Japan Top Independent Albums and Singles
2005 Eclectric -
2009 Automatons 100
2010 Et Al. (unreleased) -
2011 Grow Up -
2015 Symphony No.1: What Happened When I Was Asleep -

EPs[edit]

Year Album
2009 Consequence EP 1.0
2012 Solved EP
2014 Lovedso EP

Compilations[edit]

Year Album
2012 Yours, Svoy: The Best of 2005-2012

Singles[edit]

Year Single Peak chart positions Album
Japan Hot 100 Airplay
Japan Hot 100 Singles
2007 "Driving Away" Eclectric
2009 "Beautiful Thing" 69 82 Automatons
2009 "I Don't Love (LIVE Acoustic)" I Don't Love (LIVE Acoustic)
2011 "Never Grow Up" Grow Up
2011 "Right Here, Right Now" Grow Up
2012 "Navsegda" Navsegda
2015 "Waiting for You" Symphony No.1: What Happened When I Was Asleep

Collaborations[edit]

Year Artist Album Credit
2012 Kenny Garrett Seeds from the Underground vocals
2013 Kenny Garrett Pushing the World Away string arrangement
TBA Claudia Acuña Futuro co-production with Meshell Ndegeocello, keyboard & drum programming

Awards & Nominations[edit]

Year Result Award Category Work
2002 Won BMI Pete Carpenter Award Film/TV Music original instrumental composition
2004 Won BMI John Lennon Award Songwriting original song
2003 Won Berklee Performance Award Jazz Piano jazz piano performance
2011 Nominated Independent Music Awards Best Electronica/Dance Album Automatons
2011 Won Independent Music Awards Best Electronica/Dance Song Automatons
2011 Won Independent Music Awards Vox Populi Best Electronica/Dance Album Automatons
2011 Won Independent Music Awards Vox Populi Best Electronica/Dance Song Automatons

References[edit]

External links[edit]