Swagbucks

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Swagbucks
Type of site
Rewards, Loyalty Program
Available in English
Headquarters  United States
Key people Chuck Davis, Josef Gorowitz, Scott Dudelson, Eron Zehavi
Revenue $54 million (2013)
Website http://www.swagbucks.com/
Alexa rank Decrease 1,960 (April 2018)[1]
Registration Required, services free
Launched February 27, 2008 (10 Years)
Current status Active

Swagbucks.com is a rewards and loyalty-program operator operated by Prodege LLC, and based in El Segundo, California.

History[edit]

Swagbucks' website is owned and operated by Prodege, a provider of digital services, including an online rewards portal (Swagbucks), content distribution platforms (Yowgo, nCrave), and an online polling technology platform (SodaHead).[2]

In 2006, Prodege introduced its first product: private label search engines that allowed charities to raise funds by having supporters perform internet searches.[3][4] In early 2007, Prodege developed a second search loyalty product that allowed celebrities, brands and sports teams to engage fans through their own branded rewards program offering "swag" merchandise. Musicians including Kanye West[5] and Kiss, and sports properties like WWE and the Indianapolis Colts were among the users of the platform. In February 2008, Prodege launched its current business, Swagbucks.com – under Co-Founders Josef Gorowitz and Scott Dudelson – and introduced the SB as a digital currency earned for activity throughout its network of websites.

In January 2013, Prodege Founder Josef Gorowitz appointed former Shopzilla and Fandango CEO Chuck Davis as the company's executive chairman.[6]

In May 2014, Prodege announced that Technology Crossover Ventures (TCV) had invested $60 million into Prodege,[7] parent company of Swagbucks and other portfolio brands, and that Prodege also had appointed Executive Chairman Chuck Davis as its new CEO and Chairman,[8] while Josef Gorowitz assumed the title of Founder and President. This was the company’s first external investment. Prior to the TCV investment, Prodege had been fully bootstrapped and had grown to $53 million in profitable revenue in 2013.

In July 2014, Prodege announced its acquisition of SodaHead.com, an online polling technology platform founded by Jason Feffer.[9] SodaHead.com CEO Chris Dominguez and Founder Jason Feffer joined Prodege’s executive leadership team in the move. SodaHead operates a consumer website and provides polling technology to media partners including ESPN, FOX News, and Good Morning America.

Full site[edit]

Members of the Swagbucks program are able to earn and redeem SB in a variety of ways through the Swagbucks website and mobile apps. While a single SB is generally worth 1 US cent (¢), the value may be greater when used for certain rewards.

Mobile site and applications[edit]

A mobile version of the Swagbucks site is available for use on smartphones like iPhone and Android devices. It is a stripped-down version of the regular site that contains fewer features, but is optimized for use via touchscreen.

Earning:

  • Searching: Just like the regular site, users can search using the mobile site and periodically earn SB.
  • Special Offers: A mobile version of the special offers on the regular Swagbucks site.
  • Daily Poll: Also available on the regular site, a new poll is posted each day, and answering it rewards 1 SB.

Redeeming:

  • A selection of popular gift cards for major retailers are available on mobile, including Amazon, Walmart, Target and others.

Swagbucks mobile apps for iOS and Android[edit]

Swagbucks has released mobile apps on both Google Play and the App Store that allow the user to check their SB balances, perform mobile searches, answer the daily poll, complete special offers, and redeem SB for a selection of popular gift cards for major retailers, including Amazon, Walmart, Target and others.

Swagbucks TV[edit]

Swagbucks has also released separate mobile apps on both Google Play and the Apple App Store for the Swagbucks TV feature.

Swagbucks Answer[edit]

Swagbucks has introduced a new mobile app on Google Play and the Apple App Store that is meant specifically for survey taking. [10]

Awards and accolades[edit]

Year Nominee/work Award Result
2014 Josef Gorowitz, Founder of Prodege / Swagbucks Ernst & Young Entrepreneur of the Year: Los Angeles, Advertising Category Won
2014 Brad Kates, CFO of Prodege / Swagbucks Los Angeles Business Journal: CFO of the Year Won
2014 Shane O'Neill, CTO of Prodege / Swagbucks Los Angeles Business Journal: CIO of the Year Nominated
2011–2014 Prodege / Swagbucks, #28 for 2014 Los Angeles Business Journal, Best Places to Work Awards Won
2011–2014 Prodege / Swagbucks, #41 for 2014 Los Angeles Business Journal Fast Growing Private Companies Won
2013–2014 Prodege / Swagbucks, #96 for 2014 Deloitte Fast 500 Fastest Growing Private Companies Won
2011–2014 Prodege / Swagbucks, #1,245 for 2014 Inc. 5000 Won

References[edit]

External links[edit]