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Type of site
|Rewards, Loyalty Program|
|Key people||Chuck Davis, Josef Gorowitz, Scott Dudelson, Eron Zehavi|
|Revenue||$54 million (2013)|
|Registration||Required, services free|
|Launched||February 27, 2008|
Swagbucks' website is owned and operated by Prodege, a provider of digital services, including an online rewards portal (Swagbucks), and an online polling technology platform (SodaHead).
In 2006, Prodege introduced its first product: private label search engines that allowed charities to raise funds by having supporters perform internet searches In early 2007, Prodege developed a second search loyalty product that allowed celebrities, brands and sports teams to engage fans through their own branded rewards program offering "swag" merchandise. In February 2008, Prodege launched its current business, Swagbucks.com – under Co-Founders Josef Gorowitz and Scott Dudelson – and introduced the SB as a digital currency earned for activity throughout its network of websites.
In May 2014, Prodege announced that Technology Crossover Ventures (TCV) had invested $60 million into Prodege, parent company of Swagbucks and other portfolio brands, and that Prodege also had appointed Executive Chairman Chuck Davis as its new CEO and Chairman, while Josef Gorowitz assumed the title of Founder and President.
In July 2014, Prodege announced its acquisition of SodaHead.com, an online polling technology platform founded by Jason Feffer. SodaHead.com CEO Chris Dominguez and Founder Jason Feffer joined Prodege's executive leadership team in the move.
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- Novellino, Teresa (July 31, 2014). "Swagbucks acquired SodaHead and now they'll be kings of web polling". Upstart Business Journal. Archived from the original on August 20, 2014. Retrieved September 6, 2016.