Swedish Consumers' Association

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The Swedish Consumers' Association (Sveriges Konsumenter) is a consumer organization based in Sweden. It is a member of Consumers International, BEUC and ANEC.


Swedish Consumers' Association works national, international and within the EU. The organisation owns the consumer test magazine "Råd & Rön".

The Swedish Consumers' Association strive to:

  • Protect the interests of the Swedish consumers in regards to both publicly and privately produced goods and services
  • Increase all consumers opportunities to use their consumer power
  • Ensure that goods and services are available and accessible to everyone
  • Advocate sustainability in line with the triple-bottom line: environmental, economical and social responsibility
  • Advocate consumer rights together with the member organizations both nationally, internationally and in the EU
  • Stimulate and support individuals to use their consumer power both individually and as groups

All work shall be based on the following often horizontal priorities: ethical consumption, availability, product safety, integrity, equality and non-discrimination with regards to ethnicity, religion, sexual orientation, physical or mental disability, age, sex or gender orientation.

Swedish Consumers’ Association has presently five top priorities – Food, Financial Services, Textile and Digital Services. Sustainable consumption is a crosscutting priority.

The organization advocates for simpler end-user license agreements, using Apple iTunes as an example.[1] The Swedish Consumers Association advocates for consumer adoption of smart grids.[2]


Swedish Consumers' Association was founded in 1994. It is a federation of today 22 member organisations in Sweden.


  1. ^ Jenselius, Michael (17 January 2011). "'Apples användaravtal är orimligt krångliga!'". pcforalla.idg.se. Retrieved 5 October 2012. 
  2. ^ Bertoft, Jan (25 September 2012). "Smarta elnät – men för vem?". Ny Teknik. Retrieved 5 October 2012. 

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