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SweeTarts (/ˈswiːt.tɑːrts/; officially stylized as SweeTARTS) are sweet and sour candies invented under the direction of Menlo F. Smith, CEO of Sunline Inc., in 1962. The candy was created using the same basic recipe as the already popular Pixy Stix and Lik-M-Aid (Fun Dip) products in order to broaden the market for the tangy taste sensation.
In 1963, SweeTarts were introduced with the same flavors as the popular Pixy Stix: cherry, grape, lemon, lime, and orange. Taffy products are also produced with the SweeTarts brand.
Sunline, Inc., became a division of the Sunmark of St Louis' group of companies, which was later acquired in 1986 by Rowntree Mackintosh of the United Kingdom, which was, in turn, taken over by Nestlé. The Willy Wonka brand candies were developed by Sunmark in a joint venture with The Quaker Company. Sunmark eventually acquired the rights to Willy Wonka and established a division with that name which produced the Willy Wonka brands. The Wonka symbol was subsequently applied to most Sunmark brands. Nestlé has since sold its confectionery businesses to Ferrero SpA.
In 2022, SweeTarts was sponsored at the TikTok Film Festival in an attempt to reach out to members of Generation Z due to its declining popularity.
SweeTarts also come in a variety of other products including gum.
Little Sweet Tarts (often packaged to be handed out as Halloween trick-or-treat candy), SweeTart "hearts" for Valentine's Day, "chicks, ducks and bunnies" shaped SweeTarts for Easter and SweeTarts Jelly Beans (marketed for Easter in some regions of the US), "skulls and bones" for Halloween.
In 2021, Giant Chewy SweeTarts were introduced which are larger, more chewier variants of usual SweeTarts and four comes in a package. They are an ellipsoid shape, the size of a silver dollar and ¼ inch thick. The Giant Chewy SweeTarts have also retained the orange flavor discontinued in the standard SweeTarts products, as have the Mini Chewy SweeTarts variety. SweeTarts Soft & Chewy Ropes are available in Cherry Punch, Strawberry, and Sour Apple, as well as a "Twisted" flavor, and were originally named Kazoozles. Two now-discontinued flavors of Kazoozles that were produced under Nestlé were Pink Lemonade and Strawberry Watermelon.
In 2015, SweeTart Ropes Bites, a bite-sized variant of SweeTart Ropes was released. Flavors of these include such as orange, strawberry, green apple, cherry, and punch.
- Red: Cherry
- Purple: Grape
- Blue: Blue Punch
- Orange: Orange (retired as of 2013)
- Green: Green Apple (lime before 2002)
- Yellow: Lemon
In 2002, Nestlé replaced the original lime with green apple. In 2009, Nestlé stopped making lemon (yellow), but put it back into the lineup of flavors in 2013. The current flavors in the SweeTarts roll are: blue punch (blue), cherry (red), grape (purple), lemon (yellow) and green apple (green). Retired flavors include lime (the former flavor for green) and orange.
- ^ "History of SweeTarts". LeafTV. Retrieved 1 September 2019.
- ^ "Nestle Q&A Page". Nestlé. Retrieved 1 September 2019.
- ^ Steinberg, Brian (2022-08-11). "SweeTarts Plans TikTok Film Festival To Reach Young Candy Fans". Variety. Retrieved 2023-04-17.
- ^ "SweeTarts relaunches Chewy candy line". Drug Store News. Retrieved 2023-04-17.
- ^ "SweeTARTS Ropes Bites Are on Shelves in 5 Fruity Flavors". Best Products. 2019-03-29. Retrieved 2023-04-17.
- ^ "Official SweeTarts Twitter". Twitter. Retrieved 1 September 2019.