Sweet Potato Queens

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Sweet Potato Queens
Type Women's organization
Headquarters Jackson, Mississippi, United States
Official language
Website sweetpotatoqueens.com

Sweet Potato Queens is a women's organization based in Jackson, Mississippi, that has over six thousand registered chapters in over twenty countries.[1]


The Sweet Potato Queens concept has been explained and made popular by a series of books by Jill Conner Browne, born in Tupelo and raised in Jackson, who came up with the idea in 1982.[2] (Browne is the author of a number of books which form the backbone of the Sweet Potato Queen "movement.") It involves a belief in a sisterhood that promotes self-esteem and positive thinking, appealing to mostly middle-aged middle-class women. As John Ray, the ordering manager at Politics and Prose in Washington once said of the Sweet Potato Queen books, "they began to empower women."[3] In 2005, almost ten thousand women dressed up in costumes and came to Jackson for the annual Hal and Mal's St. Patrick’s Day parade, proceeds from which benefited a local children’s hospital.

Each local chapter assumes its own theme and designs its own costumes. Some of the chapters participate in parades and fund-raisers in their local communities.

Sweet Potato Queen Books written by Jill Conner Browne[edit]

  • Sweet Potato Queens' Book of Love (Jan 19, 1999)
  • God Save the Sweet Potato Queens (Jan 9, 2001)
  • The Sweet Potato Queens' Big-Ass Cookbook and Financial Planner (Jan 7, 2003)
  • Sweet Potato Queens' Field Guide to Men: Every Man I Love Is Either Married, Gay, or Dead (Oct 5, 2004)
  • The Sweet Potato Queens' Wedding Planner/Divorce Guide (Dec 27, 2005)
  • The Sweet Potato Queens' First Big-Ass Novel: Stuff We Didn't Actually Do, but Could Have, and May Yet (Jan 2, 2007)
  • The Sweet Potato Queens' Guide to Raising Children for Fun and Profit (Jan 1, 2008)
  • American Thighs: The Sweet Potato Queens' Guide to Preserving Your Assets (Dec 30, 2008)
  • Fat is the New 30: The Sweet Potato Queens' Guide to Coping with (the crappy parts of) Life (March 20, 2012)


External links[edit]