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SwimSwam Main Logo.png
Type of site
Available inEnglish, Spanish, German, French, Hindi, Italian
OwnerSwimSwam Partners, LLC
Alexa rankIncrease 2490 (US, April 2017)[1]
LaunchedMarch 8, 2012

SwimSwam news is a swimming news organization covering competitive swimming along with diving, water polo and synchronized swimming. SwimSwam launched as a website in March 2012 and quickly became the most-read swimming website in the world.[2][3] SwimSwam was named one of NBC Sports's 100 must-follow social media handles for the 2016 Summer Olympics.[4]

In 2016, SwimSwam launched a quarterly print magazine called SwimSwam magazine,[5] which was included in Mr. Magazine's "30 Hottest New Launches of the Year."[6]

The news organization was founded by Braden Keith, Garrett McCaffrey, Davis Wuolle, Tiffany Stewart and Olympic gold medalist Melvin Stewart, widely known as Gold Medal Mel.

The site also compiles a listing of swim-related jobs[7] and ranks NCAA recruits and recruiting classes[8] among other things.


SwimSwam is known for its yearly Swammy Awards, which honor the top international,[9] NCAA[10] and age group[11] swimmers at the end of each year.

Notable stories[edit]

SwimSwam made international headlines when it published statistical data suggesting the pool used for the 2016 Summer Olympics was affected by currents that unfairly advantaged some lanes over others. The original SwimSwam report was picked up and reported on by The Washington Post,[12] Deadspin,[13] Australia's News.com.au[14] and Inside Science.[15]

The organization's website was also the outlet in which G Ryan, a national champion swimmer, came out as transgender in 2016.[16][17]

SwimSwam's Olympic coverage has also been referenced by The Washington Post,[18] Slate (magazine)[19] and Bleacher Report[20] and its coverage has also been referenced by Sports Illustrated[21]


  1. ^ http://www.alexa.com/siteinfo/swimswam.com
  2. ^ "Website launch goes swimmingly". Statesman.com. Retrieved May 7, 2017.
  3. ^ "Surveys & The World's Most Popular Swimming Website - SurveyMonkey Blog". Surveymonkey.com. August 29, 2013.
  4. ^ "100 must-follow social media handles for Rio 2016". Nbolympics.com. Retrieved May 7, 2017.
  5. ^ "Swim Swam Dives in Print…and Hits Gold". Freeportpress.com. October 24, 2016. Retrieved May 7, 2017.
  6. ^ Print…, Swim Swam Dives in; 24, Hits Gold | Freeport Press October; Pm, 2016 at 5:14 (October 24, 2016). "SwimSwam: From A Website To A Printed Magazine – The New Publication That Proves Adding A High-Quality Print Component to Your Brand's Identity Is Always A "Swimmingly" Good Idea – The Mr. Magazine™ Interview With Braden Keith, Editor In Chief, SwimSwam Magazine". Mrmagazine.wordpress.com.CS1 maint: numeric names: authors list (link)
  7. ^ "The Man Behind SwimSwam: An Interview with Mel Stewart – Swimspire". www.swimspire.com. November 18, 2014. Retrieved May 7, 2017.
  8. ^ "Harvard Continues To Increase Recruiting Power in the Pool - Sports - The Harvard Crimson". www.thecrimson.com. Retrieved May 7, 2017.
  9. ^ "Alia Atkinson". Fina.org.
  10. ^ "University of Tennessee Official Athletic Site - Blog". Utsports.com.
  11. ^ "Lakeside Aquatic Club : News". Teamunify.com.
  12. ^ "These charts clearly show how some Olympic swimmers may have gotten an unfair advantage". Washington Post. Retrieved May 7, 2017.
  13. ^ Redford, Patrick. "Did A Current In The Rio Swimming Pool Give Some Swimmers An Unfair Advantage?". Deadspin.com. Retrieved May 7, 2017.
  14. ^ "Did 'horrific' pool blunder screw swimmers?". News.com.au. August 18, 2016. Retrieved May 7, 2017.
  15. ^ "An Engineer's Hypothesis On The Current Stir From The Rio Pool". Insidescience.org. August 19, 2016. Retrieved May 7, 2017.
  16. ^ "Michigan Wolverines swimmer G Ryan aims for podium at NCAA championships before taking on challenge of making sports more inclusive". ESPN. March 14, 2017. Retrieved May 7, 2017.
  17. ^ "Swimming Outside the Binary". Swimswam.com. April 4, 2016. Retrieved May 7, 2017.
  18. ^ "Michael Phelps faces his toughest challenger yet — age". Washington Post. Retrieved May 7, 2017.
  19. ^ Levin, Josh (August 7, 2016). "American Swimmer Lilly King Wags Finger at Russian Rival, Calls Her a Drug Cheat". Slate.com. Retrieved May 7, 2017 – via Slate.
  20. ^ Nathan, Alec. "Phillips 66 National Championships 2015: Swimming Results from Friday". Bleacher Report. Retrieved May 7, 2017.
  21. ^ Sanchirico, David. "Michael Andrew, 14, becomes youngest professional swimmer". Si.com. Retrieved May 7, 2017.