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The magazine had a strong focus on street art and has featured Banksy, Invader, Faile, and Miss Van on its cover. Swindle has featured interviews with celebrities such as Billy Idol, Debbie Harry, and Grandmaster Flash. In 2006 and 2007, Swindle compiled annual Icons issues that featured 50 leading art and culture figures.
Shepard Fairey's Studio Number-One produced the magazine until early 2009. Art direction for the magazine was done by Smyrski Creative. In addition to its regular staff, Swindle had contributors from the music, fashion, and creative industries, including Fairey, Banksy, Henry Rollins, Caroline Ryder, Clint Catalyst, Shawna Kenney, and Damien Hirst.