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A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file is a common practice used by advertising copywriters and creative directors as a reference of ideas for projects.
Authors and publishers can benefit from creating a swipe file of best-selling titles to give them ideas for their own titles. Publicists can create a swipe file of great press release headlines. Copywriters also need to keep a swipe file ad copies for future inspiration.
Swipe files are also commonly used by Internet marketers who need to gather a lot of resources not only about products but also about marketing methods and strategies.
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- "New Small-Business Must-Have: A Swipe File". Inc.com. 2014-07-03. Retrieved 2017-11-24.
- Parker, Sam (2010-04-26). "Routes into Copywriting — best bits from the live Q&A". The Guardian. ISSN 0261-3077. Retrieved 2020-05-30.