Hanowa

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Hanowa AG
Public[1]
Industry Watch manufacturing
Founded 1963, in Biel/Bienne
Founder Hans Noll
Elisabeth Noll-Wirz
Headquarters Solothurn, Switzerland
Area served
Worldwide
Key people
Christian Frommherz
(President and CEO)[2]
Products Wristwatches
Services Timing systems
Revenue US$15.96 million[3]
Website www.hanowa.ch

HANOWA and SWISS MILITARY - HANOWA are brands of Hanowa Aktiengesellschaft (AG)/Ltd. Solothurn/Switzerland which designs and makes timepieces, particularly wristwatches. The company's name is an acronym for HAns NOll WAtches, a clear referral to the founder of the company.[4] The hallmark on the watches is an octagon containing a Swiss flag.[5][6]

History[edit]

The company was established in 1963 by Hans Noll and his wife Elisabeth Wirz,[2] two years after taking over a watch factory sales management in Biel, Switzerland.[4] In 1990, a second brand, SWISS MILITARY - HANOWA, was born.[4] While HANOWA is a brand of Biel, SWISS MILITARY - HANOWA is domiciliated in Solothurn.[7] Later, the brand SWISS EAGLE came out; in 1996 the company registered SWISS EAGLE in the US as a trademark (75159982), but failed to maintain it afterwards.[8] In 2007, Hanowa AG signed an agreement with the Indian company Network Ltd. based in Noida, Uttar Pradesh as sole distributor for their watches in the Indian domestic market, for minimally one year.[9][10][11] Hong Kong-based Fortune Concept Ltd. became the company to distribute the brand SWISS MILITARY - HANOWA in Asia as a whole.[12]

At the 2012 TFWA World Exhibition in Cannes, Fortune Concept unveiled new SWISS MILITARY - HANOWA collections.[13] In 2014 (and previously in 2011),[14] this brand had a booth at BaselWorld, a yearly worldwide watch and jewelry show in the city of Basel, among many other Swiss watch brands;[15][16] there, the new Airport collection was presented.[17] As of 2014, Hanowa AG as well as watchmaker Roamer is led by CEO Christian Frommherz (who took command in 2010)[18][19] and the company has service centers in 59 countries worldwide.[2][20][21] In the workplace in Biel, between 5 and 11 people are active.[22][23]

Product lines[edit]

Hanowa (Swiss made)[edit]

[5]

  • Slim
  • Ceramic
  • Classic
  • Lady

Swiss military - Hanowa[edit]

[6]

  • Avio
  • Challenge
  • Classic
  • Navy
  • Sapphire

References[edit]

  1. ^ Hanowa AG, Solothurn - Shabex.ch
  2. ^ a b c "Verwaltungsrat der Hanowa AG". Moneyhouse.ch. Retrieved 5 April 2014. 
  3. ^ "HANOWA AG". hoovers.com. Retrieved 7 April 2014. 
  4. ^ a b c "About Hanowa - Our History". HANOWA. Retrieved 2 February 2014. 
  5. ^ a b Hanowa (Swiss made) lines
  6. ^ a b Swiss military - Hanowa lines
  7. ^ Toggweiler, Andreas (21 April 2013). "Neu belebte Tradition: Die Solothurner Uhrenmarke Roamer wird 125 Jahre alt". Solothurner Zeitung (in German). Retrieved 4 April 2014. 
  8. ^ "SWISS EAGLE - Reviews & brand information". Trademarkia.com. Retrieved 4 April 2014. 
  9. ^ "Network signs agreement with Hanowa of Switzerland". Hindustan Times. 8 May 2007. Retrieved 8 April 2014. 
  10. ^ "Company History - Network Ltd.". The Economic Times. Retrieved 8 April 2014. 
  11. ^ "Network Limited". Indiamart. Retrieved 9 April 2014. 
  12. ^ Lim, Jarod (26 March 2014). "Company releases models from two different brands". The Star. Retrieved 9 April 2014. 
  13. ^ Pittilla, Mary Jane (15 October 2012). "Fortune Concept to unveil Aigner and Swiss Military Hanowa watches". The Moodie Report. Retrieved 9 April 2014. 
  14. ^ Toner, Peter (18 February 2011). "BaselWorld New Watches 2011". Toffsworld.com. Retrieved 9 April 2014. 
  15. ^ "Hanowa prepares to launch Airport range.". Travel Retailer International. 1 December 2013. Retrieved 8 April 2014. 
  16. ^ "Baselworld Floorplans 1.2" (PDF). Baselworld.com. Retrieved 4 April 2014. 
  17. ^ "Hanowa goes to the airport.". Travel Retailer International. 1 April 2014. Retrieved 8 April 2014. 
  18. ^ "Swiss Military Hanowa Celebra su 50º Aniversario". Creativa Newsletter (in Spanish). 29 July 2013. Retrieved 9 April 2014. 
  19. ^ "El modelo Squad de los relojes Swiss Military Hanowa". Travel & News (in Spanish). 4 November 2013. Retrieved 9 April 2014. 
  20. ^ Schmuki, Oliver (2 February 2013). "Ich war wild und zeitlos". Die Weltwoche (in German). Retrieved 4 April 2014. 
  21. ^ "Customer Service". HANOWA. Retrieved 2 February 2014. 
  22. ^ "HANOWA GMBH BIEL". globalcatalog.com. Retrieved 7 April 2014. 
  23. ^ "HANOWA AG". hoovers.com. Retrieved 7 April 2014. 

External links[edit]