The Swiss Sports Personality of the Year used to be chosen annually since 1950 by the Swiss newspaper Sport. As the newspaper was discontinued in the 1990s, the winners are now chosen by Swiss journalists and TV spectators. Their results count 50% each and the mode is arguable, since journalists and spectators view may be very different. 2009 Roger Federer was in front by miles after counting the media's choice. But the spectators voted for Didier Cuche, making him winning the title. Even Cuche was surprised and in his speech he apologized to Federer, mentioning «I hope he's not too angry...» Federer didn't really bother, but he did the first time this happened. In 2005 spectators voted for Thomas Lüthi, after media boosted Federer on top place.