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Swisscom AG
Traded as SIXSCMN
Industry Telecommunications
Founded 1 January 1998 (Bern, Switzerland)
Headquarters Worblaufen, Switzerland
Key people
Urs Schaeppi (CEO), Hansueli Loosli (Chairman)
Products Fixedline & Mobile Telephony
Fixedline & Mobile Internet
Digital Television
IT Services & Networking Solutions
Revenue CHF 11.703 billion (2014)[1]
CHF 2.322 billion (2014)[1]
Profit CHF 1.706 billion (2014)[1]
Total assets CHF 20.932 billion (end 2014)[2]
Total equity CHF 4.457 billion (end 2014)[2]
Owner Swiss Government
Number of employees
21,125 (FTE, end 2014)[1]

Swisscom AG is a major telecommunications provider in Switzerland.[3] Along with Swiss Post, it is a successor company to the former state-owned PTT (Post, Telegraph and Telephone).[4] Its headquarters are located at Worblaufen near Bern.[5] The Swiss Confederation owns 51.0 percent of Swisscom AG.[6] As of the end of 2014, Swisscom had around 21,000 employees and generated revenues of approximately CHF 12 billions.[7]

Swisscom was ranked 20th in the recent list of the Global 100 Most Sustainable Corporations in the World.[8]


The first telegraph service was started between St. Gallen and Zurich in 1852 and was the start of telecommunications in Switzerland.[9] Twenty years after the invention of the telephone by Alexander Graham Bell, the telephone had been introduced in all Swiss cantons (1896). The first semi-automatic telephone switchboard was set up in Zurich-Hottingen in 1917. Switzerland had 500,000 telephone subscribers in 1948 and 1 million subscribers by 1959. That year, the Swiss telephone network became the first fully automated network in the world. In 1962, Telstar – the first telecommunications satellite – was launched into space. At Expo 1964 in Lausanne, the first exchange to permit international direct dialing was unveiled. Twelve years after Telstar, in 1974, the Leuk satellite earth station was set up in the canton of Wallis. In 1975, a mobile telephone network service for vehicles (NATEL = “NAtionales autoTELefonnetz” in German or national car phone network) was introduced. In 1985, the first fibre-optic cable was laid between Berne and Neuchâtel.

The former state-owned PTT (Post, Telegraph, Telephone, founded 1852) was privatised in stages from 1988 onwards[10] and became a public limited company with special legal status in October 1998.[1] The Swiss Confederation currently holds 51.0% of the share capital.[1] The Telecommunications Enterprise Act limits outside participation to 49.9% of the share capital.[11]

In its 5 April 2006 message, the Federal Council proposed to Parliament that Swisscom should be completely privatised and that the Swiss Confederation should sell its shares in stages. On 10 May 2006, the National Council declined to support the proposal. On 20 May 2006 the Advisory Committee of the Council of States advised the Council of States to endorse the proposal – but only so that it could be referred back to the Federal Council for revision.

Swisscom announced its new visual identity on 14 December 2007.[12] The previous sub-brands of Swisscom Fixnet, Swisscom Mobile and Swisscom Solutions ceased to exist on 1 January 2008.[13]

On 23 July 2013 the CEO of Swisscom, Carsten Schloter was found dead from "an apparent suicide" and Urs Schaeppi was appointed interim CEO.[14] Since November 2013 Schaeppi has been CEO of Swisscom.[15]


Swisscom Switzerland[edit]

Bluwin tower in Zürich

Swisscom (Switzerland) Ltd underwent a reorganization on 1 January 2008. The Group companies Fixnet, Mobile and Solutions were dissolved. It is now replaced by the Residential Customers, Small and Medium-Sized Enterprises, Enterprise Customers, Wholesale as well as the IT, Network & Innovation segments.[16] The IT platforms and the fixed-network and mobile communications infrastructures of the former Group companies were merged into the “IT, Network & Innovation” Division.

Currently, Swisscom operations are performed via three operating divisions:[17]

  1. Swisscom Switzerland,
  2. Fastweb, and
  3. Other operating segments.

Swisscom Switzerland[edit]

Swisscom Telecommunication Centre Herdern in Zurich by the architect Theo Hotz

This division is divided into the following segments: Residential Customers, Small and Medium-Sized Enterprises, Enterprise Customers, Wholesale and IT, Network & Innovation.[17]

Swisscom Network & IT builds, operates and maintains Swisscom's nationwide fixed-line and mobile communications infrastructure in Switzerland.[17] The division is also responsible for the corresponding IT platforms and is in charge of migrating the networks to an integrated IT and IP-based platform (All-IP).[17]


In the first half of 2007, Swisscom acquired a majority holding in the Italian company FASTWEB. During the offer period, which ran from 10 April to 15 May 2007, Swisscom succeeded in acquiring 80.7% of FASTWEB's share capital, which, when added to Swisscom's existing stake, meant that Swisscom owned 82.4% of FASTWEB shares by the cut-off date of 22 May. The total transaction amounted to EUR 4.2 billion or CHF 6.9 billion.[18] FASTWEB currently operates the second largest network in Italy.[17]

Swisscom participations[edit]

The participation portfolio covers the five business fields of "broadcasting" through Swisscom Broadcast, "network construction and maintenance" through Cablex, "Building management and business travel (incl. vehicle fleet management)" through Swisscom Real Estate Ltd, "Billing and collection" through Billag, Alphapay and Medipa Abrechnungskasse, and "Mobile Solutions" through Minick Holding and Sicap.[19]

Telecommunication Tower in St. Chrischona is the most important in north-east of Switzerland

International Carrier Services[edit]

June 26, 2009, MTN Group participated in Belgacom ICS (BICS), a subsidiary of Belgacom, by merging it with its own subsidiary, MTN ICS. BICS will function as official international gateway for all international carrier services of Belgacom, Swisscom and MTN Group.[20] These companies respectively hold 57.6%, 22.4% and 20.0% of the shares of the company.[20]

Internet of Things (IoT)[edit]

The Company will start testing a network for the Internet of Things, or Low-Power Wide Area Network (LPWAN), in the Geneva and Zurich regions in April 2015.[21] The pilot project will serve as an addition to the existing M2M mobile network solutions, and it has been estimated that by the year 2023 over 3 billion connections will be running via the IoT.[22]

Business areas and services[edit]


Main article: coComment

In February 2006, Swisscom launched the Web 2.0 website coComment,[23] which allows users to track any discussion online.[24]

Swisscom Hospitality Services[edit]

Swisscom Hospitality Services (SHS) is a division of Swisscom AG that supports the hotel industry with innovative network and communication solutions.[17]

SHS services Hyatt, Rezidor, IHG, Marriott, Hilton Worldwide, Accor, Mandarin Oriental[25] and other leading hotel groups across North America, Europe, the Middle East and Asia-Pacific.[26]

Founded in 2002 as Swisscom Eurospot, the company originally specialised in providing High-Speed Internet Access (HSIA) services to hotel guests in European 4- and 5-star hotels.[27] With the rising complexity of information and communication technology and increasing cost pressures affecting the hotel business, SHS has brought forward a wider range of applications including Voice over IP, Hotel TV, High-speed Internet and tablet-based room controls that are offered through a converged hotel network infrastructure.[27]

In 2012, the company introduced a Managed Network Services offering specifically for its hotel customers.[28]

In June 2015, Swisscom Hospitality Services became part of a new company, Hoist Group, following its acquisition by the Sweden-based HoistLocatel.[29] Hoist Group develops and supplies systems, products and services to independent hotels and hotel chains, hospitals and public venues in Europe and the Middle East.[30]

Cloud and data centers[edit]

In 2013, Swisscom announced its plan to build a cloud service based in Switzerland which would adhere to the strict privacy laws of Switzerland. The data would be stored within Switzerland's borders but would allow users global access. This would protect individuals and businesses from foreign authorities and less stringent foreign data privacy laws. [31] Swisscom's main focus is on Swiss-based clients, especially many banking clients, but it also targets foreign-based clients who are interested in seeking data privacy from abroad.

Individuals in Switzerland can utilize "Docsafe", a cloud storage solution promising optimum security for documents. [32] The documents can be uploaded and accessed via the web or an app and are free-of-charge with unlimited storage space. Swisscom's cloud service is comparable to the cloud service of Dropbox but without a desktop client.

For developers Swisscom offers container-based Platform-as-a-Service (Cloud Foundry) called Swisscom Application Cloud public.

New business fields[edit]

Swisscom considers infrastructure as the basis of its products and services.[33] Due to increasingly competitive global conditions, the company's current strategy involves adapting to these new conditions by developing business models and by further developing its Natel infinity pricing plans, in order to ensure a sustained source of revenue.[33] Therefore, the company's national and international offerings are to be based on a high-speed cloud infrastructure.[33] Vertical solutions offer growth opportunities for Swisscom in the banking, healthcare and energy sectors.[33] Recent examples in these fields include the testing of driver-less cars,[34] exploring the opportunities in the healthcare market, striving to make intelligent power networks or forming a partnership with Coop in the area of e-commerce.[35]

Corporate Responsibility[edit]

Complying with the recommendations of the Swiss Code of Best Practice for Corporate Governance 2014 issued by economiesuisse and meeting the requirements of the Ordinance Against Excessive Compensation in Listed Stock Companies, Swisscom is committed to practising effective and transparent corporate governance as part of its aim to deliver long-term value.[36] At present, Swisscom's corporate responsibility strategy involves fostering long-standing partnerships in the areas of climate and environmental protection, sustainable living and working, social responsibility and media expertise.[37]


Other big telecom companies competing in the mobile business are Salt and Sunrise Communications AG. For the 6th consecutive year, "Connect" magazine named Swisscom the winner of its yearly network test by comparing telephone and data services of the three largest providers.[38]

Connect network test[edit]

In the category "phone network", Sunrise came out top with Swisscom trailing at a very close second. Both Swisscom and Sunrise have similarly excellent speech quality via phone transmission, but Sunrise beats Swisscom and becomes the winner, due to its quick connection time for calls.[38]

In the category "data network", the success rate for the connection to the internet for all three networks are close to 100%. Swisscom provides its users with the fastest download and upload data rate, even in less urban areas.

As such, Connect magazine awarded Swisscom the prize of "Best Network". However, the gap between Swisscom and the two other companies has shrunk significantly since 2012. The test also showed big improvements in services for all companies involved.[39]


  1. ^ a b c d e f "Annual Report 2014 Key Financial Figures". Swisscom. Retrieved 24 March 2015. 
  2. ^ a b "Net asset position". Retrieved 24 March 2015. 
  3. ^ "The Swiss telecommunications market". International Telecommunication Union. Retrieved 30 August 2015. 
  4. ^ "PTT archive". Museum für Kommunikation/Museum of Communication. Retrieved 4 April 2015. 
  5. ^ "Internet-Auszug - Handelsregister des Kantons Bern" (in German). Handelsregister des Kantons Bern. Retrieved 4 April 2015. 
  6. ^ "Swiss Confederation's share in Swisscom". Swisscom. Retrieved 24 March 2015. 
  7. ^ "The best partner in the networked world" (PDF). Swisscom. Retrieved 30 August 2015. 
  8. ^ "The Global 100 Most Sustainable Corporations in the World". OGM. Retrieved 30 August 2015. 
  9. ^ "History". 
  10. ^ "History: More than 160 years with a finger on the pulse". Retrieved 4 April 2015. 
  11. ^ "Bundesgesetz über die Organisation der Telekommunikationsunternehmung des Bundes". (in German). Schweizerische Eidgenossenschaft. Retrieved 4 April 2015. 
  12. ^ "History of the brand" (PDF). swisscom. Retrieved 4 April 2015. 
  13. ^ "" (in German). Retrieved 2012-03-08. 
  14. ^ Fairchild, Caroline (23 July 2013). "CEO Found Dead In Apparent Suicide". Huffington Post. 
  15. ^ "Swisscom appoints Urs Schaeppi as new CEO and creates a powerhouse in the corporate customer market". Swisscom. 7 November 2013. 
  16. ^ "AR2014 Business overview". Swisscom. Retrieved 24 March 2015. 
  17. ^ a b c d e f "AR 2014, Business overview" (PDF). swisscom. p. 18. Retrieved 4 April 2015. 
  18. ^ swisscom. "About Swisscom - Swisscom's bid for Fastweb was successful". Swisscom. Retrieved 2012-03-08. 
  19. ^ "AR 2014 Other Operating Segments" (PDF). Swisscom - Investors - Financial reports. swisscom. p. 144. Retrieved 4 April 2015. 
  20. ^ a b Bals, Catherine; Majola, Pearl (26 June 2009). "MTN GROUP JOINS BELGACOM ICS, GETS 20 PERCENT STAKE IN BICS". Bloomberg. Belgacom ICS, MTN Group. Retrieved 4 April 2015. 
  21. ^ Rainford, Paul. "Eurobites: Swisscom Tests Low-Power IoT Network". LightReading. Retrieved 2015-03-23. 
  22. ^ "Swisscom tests network for the Internet of Things". Retrieved 2015-03-23. 
  23. ^ "Investor acquires stake in Swisscom start-up company coComment". About Swisscom. swisscom. 21 December 2006. Retrieved 4 April 2015. 
  24. ^ Maron, Hans Jörg (23 February 2006). ""CoComment": Neuer Swisscom-Service soll Bloggerszene "revolutionieren" / "CoComment": New Swisscom service will "revolutionize" blogosphere". Retrieved 4 April 2015. 
  25. ^ "Hotel partners". swisscom - Business - About Us. swisscom. Retrieved 4 April 2015. 
  26. ^ "Swisscom - About Swisscom Hospitality Services" (PDF). Swisscom - Business - About Us. swisscom. Retrieved 4 April 2015. 
  27. ^ a b "Serving hoteliers since 2002". swisscom - Business - about us. swisscom. Retrieved 4 April 2015. 
  28. ^ "Swisscom Hospitality - Serving Hoteliers and their Guests". swisscom - Business. swisscom. Retrieved 4 April 2015. 
  29. ^ "HoistLocatel and Swisscom Hospitality Services are now Hoist Group". hoistgroup - News & Press - Press Releases. hoistgroup. Retrieved 24 July 2015. 
  30. ^ "About Hoist Group". hoistgroup - About Us. hoistgroup. Retrieved 24 July 2015. 
  31. ^ "Q&A: Carsten Roetz on Swisscom's Swiss cloud". The Whir. Retrieved 20 September 2015. 
  32. ^ "Docsafe official site". Swisscom. Retrieved 20 September 2015. 
  33. ^ a b c d "Corporate strategy and objectives". Annual report. swisscom. Retrieved 13 September 2015. 
  34. ^ "Swisscom reveals the first driverless car on Swiss roads". Media. swisscom. Retrieved 13 September 2015. 
  35. ^ "Swisscom-Chef Urs Schaeppi "Wenn wir etwas machen, schreien immer alle auf"". Neue Zürcher Zeitung. Retrieved 13 September 2015. 
  36. ^ "Corporate Governance Report 2014" (PDF). swisscom. Retrieved 10 September 2015. 
  37. ^ "About Swisscom". swisscom. Retrieved 10 September 2015. 
  38. ^ a b "Netztest Schweiz: Die Handy-Netze im Vergleich". Connect. Connect magazine. Retrieved 30 August 2015. 
  39. ^ "Possibilities grow with the network". Swisscom. Swisscom. Retrieved 30 August 2015. 

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