|Founded||October 1, 1997|
|Revenue||SFr 11.183 billion (2021)|
|SFr 2.066 billion (2021)|
|SFr 1.833 billion (2021)|
|Total assets||SFr 24.801 billion (2021)|
|Total equity||SFr 10.813 billion (2021)|
|Owner||Swiss Government (51%)|
Number of employees
Swisscom AG is a major telecommunications provider in Switzerland. Its headquarters are located in Worblaufen near Bern. The Swiss government owns 51.0 percent of Swisscom AG. According to its own published data, Swisscom holds a market share of 56% for mobile, 50% for broadband and 37% for TV telecommunication in Switzerland. Its Italian subsidiary Fastweb is attributed 16% of private clients and 29% of corporate clients share of Italian broadband and is also active in the mobile market.
The Swiss telegraph network was first set up in 1852, followed by telephones in 1877. The two networks were combined with the postal service in 1920 to form Postal Telegraph and Telephone (PTT). The Swiss telecommunications market was deregulated in 1997. Telecom PTT was spun off and rebranded Swisscom ahead of a partial privatisation in 1997. The present-day Swisscom owns the protected brand NATEL, which is used and known only in Switzerland.
Switzerland's entry into the telecommunications era came in 1851, with the passage of legislation giving the Swiss government control over the development of a telegraph network throughout the country. The government's initial plans called for the creation of three primary telegraph lines, as well as a number of secondary networks. In order to build equipment for the system, the government established the Atelier Fédéral de Construction des Télégraphes (Federal Workshop for the Construction of Telegraphs).
In July 1852, the first leg of the country's telegraph system—between St. Gallen and Zurich—was operational. By the end of that year, most of the country's main cities had been connected to the telegraph system. In 1855, the network was extended with the first underwater cable, connecting Winkel-Stansstad and Bauen-Flüelen. Night service was also launched that year, starting in Basel, St. Gallen and Bellinzona.
Telegraph traffic continued to rise in the following decade, but was nevertheless overtaken by the telephone.
Switzerland's entry into the telephone age came in 1877, when the first experimental phone lines appeared, starting with a line linking the post office building with the Federal Palace and then with a link, using the existing telegraph line, between Bern and Thun. The following year, the government passed legislation establishing a monopoly on the country's telephone network. By 1880, Switzerland's first private network had been created in Zurich. This was a central system with the capacity for 200 lines.
Basel, Bern and Geneva all launched their own local networks between 1881 and 1882. One year later, the first intercity telephone line was established, linking Zurich's private exchange with Winterthur's public system. Telephone numbers were introduced in 1890, replacing the initial system whereby callers had been able to ask for their party by name.
Space-age communications (1966–1981)
Moving towards mobile in the 1980s
Automation enabled PTT to introduce pulse-metering for local calls in 1963. In 1966, PTT introduced automated international dialing services, initially from Montreux and achieved full coverage in 1982.
In 1980, PTT enabled facsimile transmission for the home and office market.
The telecommunications business became known as Swiss Telecom PTT.
Public company in the 21st Century
The company initially formed a Unisource partnership with the Netherlands' KPN and Sweden's Telia. Although the Unisource partnership attempted to enter a number of markets around the world, including Malaysia and India, it deintegrated after several years of losses.
In 1997, Swiss government passed new legislation fully deregulating the Swiss telecommunications market. As part of that process, Telecom PTT was transformed into a special public limited company, its name was changed to Swisscom on 1 October 1997, its shares were listed on the Swiss Stock Exchange, and it conducted a public offering of its shares in 1998.
The company formed six primary business units, and in 2001, it sold a 25% stake in Swisscom Mobile to England's Vodafone. Vodafone was a major investor in so-called 3G (third-generation) mobile telephone technology.
In 2000, Swisscom won a UMTS (Universal Mobile Telecommunications Systems) license.
In the early 2000s, Swisscom also started rolling out DSL (digital subscriber line) broadband technology with 200,000 subscribers by the beginning of 2003.
In 2002, Swisscom Eurospot was founded (later Swisscom Hospitality Services (SHS)). The company originally specialised in providing High-Speed Internet Access (HSIA) services to hotel guests in European 4- and 5-star hotels.
The former state-owned PTT was privatized in several stages from 1988 onward and became a public limited company with special legal status in October 1998. The Swiss Confederation currently holds 51.0% of the share capital. The Telecommunications Enterprise Act limits outside participation to 49.9% of the share capital.
In its 5 April 2006 message, the Federal Council proposed Swisscom to be completely privatized. On 10 May 2006, the National Council declined the proposal. On 20 May 2006, the Advisory Committee of the Council of States advised the Council of States to endorse the proposal – but only so that it could be referred back to the Federal Council for revision.
In 2007, the 25% stake in Swisscom Mobile AG, which had been sold to Vodafone six years earlier, was repurchased and the mobile telephony, fixed network and solutions businesses were merged organisationally into the new company Swisscom (Switzerland) Ltd. In the first half of 2007, Swisscom acquired a majority holding in the Italian telecommunications provider Fastweb, owner of the second largest broadband network in Italy. During the offer period, Swisscom acquired 80.7% of Fastweb's share capital, making it 82.4% of Fastweb shares by the cut-off date of 22 May. The total transaction amounted to 6.9 billion Swiss Francs.
Swisscom announced its new visual identity on 14 December 2007. The previous sub-brands of Swisscom Fixnet, Swisscom Mobile and Swisscom Solutions ceased to exist on 1 January 2008. As part of the restructuring, Swisscom redesigned its logo and transformed it into a moving picture element, an innovation for Switzerland and the industry.
On 23 July 2013, the CEO of Swisscom, Carsten Schloter was found dead from an apparent suicide and Urs Schaeppi was appointed interim CEO. Schaeppi's appointment was made permanent in November 2013. As of June 2018, Swisscom ranks on Forbes "The World's Largest Public Companies" list, the Global 2000, at number 520.
In June 2015, Swisscom Hospitality Services became part of a new company, Hoist Group, following its acquisition by the Sweden-based HoistLocatel.
In 2019, Swisscom paid CHF 240 million to TX Group for the acquisition of the outstanding 31% stake in Swisscom Directories AG.
On 17 April 2019, Swisscom began to deploy its 5G network. At present, the company delivers 5G service in 110 cities and villages including Zurich, Geneva and Bern as well as rural and touristic regions.
In June 2019, Swisscom, SK Telecom and Elisa together launched the world's first 5G roaming service. From 17 July 2019, Swisscom customers with a 5G mobile phone were given access to the new 5G data network in Finland and by the end of July in South Korea. At the same time, Swisscom customers database exceeded 6 million mobile subscriptions.
On 1 June 2022, Urs Schaeppi stepped down from his position as CEO of Swisscom and was succeeded by Christoph Aeschlimann.
Swisscom consists of the customer segments Residential Customers, Business Customers & Wholesale and IT, Network & Infrastructure. The Group also comprises the Digital Business division and Group companies such as Fastweb in Italy. In addition, there are other Group companies in the individual business lines.
Swisscom (Switzerland) Ltd
As of 1 January 2008, all operational activities of Swisscom Ltd in Switzerland were outsourced to Swisscom (Switzerland) Ltd. While Swisscom Ltd has since operated purely as a holding company, the activities of its wholly owned subsidiary Swisscom (Switzerland) Ltd encompass the former Fixnet, Mobile and Solutions business units, whose activities have been restructured into Residential Customers and Business Customers according to customer segment. In addition, the IT platforms and the fixed-network and mobile communications infrastructure have been merged into the IT, Network & Infrastructure division.
The Residential Customers segment comprises mobile and fixed-network telephony, IPTV digital TV (blue TV) and the provision of broadband internet access (DSL). Swisscom combined its entertainment offering under the umbrella of the "blue" brand from 2020. The previous names "Swisscom TV", "Bluewin", "Teleclub" and "Kitag Kinos" have disappeared.
The Business Customers segment helps business customers to plan, implement and operate information and communication infrastructure (ICT). The portfolio includes cloud, outsourcing, workplace and IoT solutions, as well as mobile communications solutions for mobile working and communication, network solutions, office networking, business process optimisation, SAP solutions, security and authentication solutions and services tailored to banks. The Swisscom Digital Business unit focuses on digital services for SMEs through localsearch, activities in the fintech area and blockchain-based services. Swisscom Wholesale provides other Swiss telecommunications providers with commercial voice, data and broadband products.
IT, network & infrastructure
The core tasks of Swisscom IT, Network & Infrastructure include the construction, operation and maintenance of Swisscom’s comprehensive fixed-network and mobile communications infrastructure. This division includes the corresponding IT platforms.
Fastweb operates the second largest network in Italy and offers voice, data, internet and IP TV services to private and business customers. In the first half of 2007, Swisscom acquired a majority stake in the Italian Fastweb. The cost of acquiring the stake amounted to around five billion Swiss francs.
Other business areas
Other business areas include business segments that do not belong directly to, but are related to, the core businesses of telecommunications and IT.
In Switzerland, Swisscom offers products and services from its core business under the main Swisscom brand. Swisscom also sells products and services under the Wingo secondary brand as well as third-party brands such as Coop Mobile and M-Budget Mobile. Other brands, such as cablex and localsearch, are in Swisscom’s portfolio and characterise the company’s other areas of business. Abroad, Swisscom’s presence is primarily in Italy through the Fastweb brand.
The Group’s financials for 2021 are as follows:
|Group revenue||CHF 11,183 million|
|EBITDA||CHF 4,478 million|
|Net income||CHF 1,833 million|
|Capital expenditure||CHF 2,286 million|
|Dividend per share||CHF 22.00|
Number of customers and market share
|Operational data at end of year in thousands||2012||2014||2016||2018||2020||2021|
|Fixed telephony access lines in Switzerland||3,013||2,778||2,367||1,778||1,523||1,424|
|Broadband access lines retail in Switzerland||1,727||1,890||1,992||2,033||2,043||2,037|
|TV access lines in Switzerland||791||1,165||1,476||1,519||1,554||1,592|
|Mobile access lines||6,217||6,540||6,612||6,551||6,224||6,177|
|Broadband access lines in Italy||1,767||2,072||2,355||2,547||2,747||2,750|
Board of Directors
As of 31 December 2021, the Board of Directors comprised the following non-executive members:
|Name||Function||Taking office at the AGM|
|Alain Carrupt||Member, employee representative||2016|
|Frank Esser||Deputy Chairman||2014|
|Sandra Lathion-Zweifel||Member, employee representative||2019|
|Renzo Simoni||Member, representative of the Confederation||2017|
Group Executive Board
The following table shows the composition of the Group Executive Board as at 31 December 2021.
|Name||Function||Appointed to the Group Executive Board as of|
|Urs Schaeppi||CEO Swisscom Ltd||March 2006|
|Urs Lehner||Head of Business Customers||June 2017|
|Klementina Pejic||CPO Swisscom Ltd||February 2021|
|Christoph Aeschlimann||Head of IT, Network & Infrastructure||February 2019|
|Dirk Wierzbitzki||Head of Residential Customers||June 2017|
|Eugen Stermetz||CFO Swisscom Ltd||March 2021|
Swisscom is headquartered in Worblaufen. In addition, Swisscom owns 90 other office buildings in which around 18,000 Swisscom employees and partners throughout Switzerland work. Swisscom also operates 120 shops across Switzerland.
Swisscom StartUp Challenge
The Swisscom StartUp Challenge provides selected tech startups the opportunity to join a tailor-made week-long business acceleration program in Silicon Valley. The Challenge is organized in collaboration with VentureLab.
Through its venture capital arm, Swisscom promotes start-ups developing promising solutions in the field of information, communication and entertainment technology.
Corporate Social Responsibility
Swisscom was ranked 20th in the Global 100 Most Sustainable Corporations in the World in 2015. Swisscom has been granted the Sustainability Award 2020 by World Finance as the world's most sustainable organisation in the telecommunications industry.
Connect network test
In 2021, as in the previous year, Swisscom was named the Swiss mobile communications provider with the best network by the trade journal "Connect". The test results of all three Swiss providers are year after year very good compared to providers in Germany and Austria.
In a survey conducted by the Swiss newspaper Tagesanzeiger, some consumers criticized Swisscom's international roaming rates and its subscription rates for mobile phones. The main concern of the consumers in the survey was that they found the rates to be too high.
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