Swisslion Group

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Swisslion Group
Native name
Свислајон Група д.о.о. / Svislajon Grupa d.o.o.
Industry Food & Drinks Manufacturer
Founded Novi Sad, SR Serbia,
SFR Yugoslavia (June 10, 1991 (1991-06-10))
First founded 1962
Headquarters Novi Sad, Serbia
Number of locations
Area served
Key people
Goran Kutrički
(General director)
Revenue Increase 134.65 million (2013)[3]
Increase -€0.57 million (2013)[3]
Total assets Increase €198.11 million (2013)[3]
Total equity Increase €134.19 million (2013)[3]
Number of employees

Swisslion Group (full legal name: Swisslion Group d.o.o.) is a multinational food and drinks manufacturer in Southeastern Europe that is headquartered in Novi Sad, Serbia. Its products are produced in its factories located in Croatia, Macedonia, Serbia and Bosnia and Herzegovina.

Swisslion Group core activities are the production of confectionery. This includes biscuits, chocolate bars, wafers, sweets, Turkish Delight, Eurocrem,[4] pasta, soup, cereals, ready-made meals, baby food, marmalades and jams, fruit juices, syrups, alcoholic drinks and ice-creams. Swisslion Group also manufactures private labels for companies internationally.

Swisslion Group well-known products include Eurocrem, Juvitana (baby food), Eurodessert (chocolates) and Viljamovka (pear brandy).

Companies that are part of the Swisslion Group include Swisslion d.o.o. (Sisak, Croatia), Swisslion d.o.o. (Vrsac, Serbia), Takovo a.d. (Gornji Milanovac, Serbia), Prehrambena industrija Swisslion d.o.o. (Skopje, Macedonia),[5] Swisslion Mak d.o.o. (Skopje, Macedonia), Swisslion Agroplod d.o.o. (Resen, Macedonia), Swisslion Agrar d.o.o. (Resen, Macedonia) and SL Takovo Prehrambena industrija Trebinje d.o.o. (Trebinje, Bosnia and Herzegovina).


Swisslion Group traces its origins from the Takovo company, founded in 1962 in Gornji Milanovac and Swisslion itself was founded in 1991. Takovo was state-owned during SFR Yugoslavia and one of the country's biggest industrial companies. Swisslion and Takovo merged in 2004 under name Swisslion Takovo, following Swisslion’s acquisition of Takovo through a public tender.[6]

In 2008, Swisslion Group acquired the Croatian, Sisak-based company Euro Food Markt as a means to reinforce its position in the Croatian market. The deal was reported to be worth €20 million.[7][8][9] In 2012, local media reported that the production of jaffa cakes would be moved from Swisslion's factory in Sisak (Croatia) to its factory in Trebinje (Bosnia and Herzegovina). Swisslion Takovo confirmed that it would be shifting the production of jaffa cakes to Trebinje but that it would not be leaving Croatia. Its factory in Sisak would continue manufacturing other product lines.[10][11][12]


Two of Swisslion Takovo's main factories in Serbia are located in Vršac (in Northeastern Serbia, close to the Romanian border) and Gornji Milanovac (Central Serbia), 120 km south of Belgrade. The factory in Vršac centres on the production of confectionery. Production facilities in Gornji Milanovac span over 30,000m2 and centre on the manufacturing of products including ready-made meals,[13] pasta, soups and fruit juices.

In Croatia, goods are produced in Swisslion’s factory located in Sisak.[11][14] In Macedonia, production sites are located in Resen and Skopje. In March 2012, Swisslion Takovo announced that it had opened a new production unit in the town of Resen.[15][16] In Bosnia and Herzegovina, Swisslion Takovo has production facilities located in Trebinje. On 18 January 2010, it was reported that a new confectionery factory in Trebinje worth €18 million had been inaugurated.[17][18] Late in 2010, local media reported that further investment in the factory was planned.[19] In early 2011, Swisslion Takovo announced that it was investing 5 million Euros in new production lines for confectionery products in its factory in Trebinje.[20]

See also[edit]


  1. ^ Eurokrem - SL’s top product. November 10, 2011.
  2. ^ Swisslion Takovo moves to Trebinje but does not leave Croatia. eKapija. July 11, 2012.
  3. ^ a b c d e "Подаци о обвезнику". Agencija za privredne registre Srbije (in Serbian). Retrieved 1 August 2014. 
  4. ^ Eurokrem - SL’s top product. November 10, 2011.
  5. ^ Macedonia's Swisslion Opens New Production Unit. March 21, 2012.
  6. ^ Swisslion Takovo acquires 70% stake in PIK Takovo. VIBILIA business portal. January 9, 2004.
  7. ^ Owner of company Swisslion Takovo bought Croatian factory Euro Food Market. eKapija. June 26, 2008.
  8. ^ Rodoljub Draskovic buys Euro Food. June 26, 2008.
  9. ^ Only one Serbian investment in Croatia. November 24, 2010.
  10. ^ Rodoljub Draskovic is moving jaffa cookie production from Sisak to Trebinje. eKapija. October 7, 2012.
  11. ^ a b Swisslion Takovo moves to Trebinje but does not leave Croatia. eKapija. July 11, 2012.
  12. ^ Swisslion-Takovo shifting biscuit production from Croatia to Bosnia’s Trebinje. July 10, 2012.
  13. ^ Pack creates a royale experience for ready meals. June 25, 2012.
  14. ^ Draskovic purchased Croatian company. VIBILIA business portal. June 26, 2008.
  15. ^ Swisslion opens a new drive in Macedonia. VIBILIA business portal. March 22, 2012.
  16. ^ Swisslion Takovo opens EUR 500,000 plant in Macedonia's town of Resen. eKapija. March 21, 2012.
  17. ^ New Swisslion plant worth EUR 18 million inaugurated. January 19, 2010.
  18. ^ Swisslion opens production units for confectionery products in Trebinje. eKapija. January 19, 2010.
  19. ^ Swisslion Takovo invests about 7.5 million Euros. eKapija. November 16, 2010.
  20. ^ Serbia's Swisslion-Takovo Bosnian Arm Invests 5.0 Mln Euro in Capacity Expansion. January 11, 2011.

External links[edit]