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FocusVegetarianism, Veganism
  • Winterthur, Switzerland
Area served
Key people
Renato Pichler, Simone Fuhrmann

Swissveg (previously Swiss Association for Vegetarism (SVV) is a Swiss association in the legal context of article 60ff of the Swiss civil code (SCC), where members are exclusively vegetarians. The association has its registered office in Winterthur. The president is Renato Pichler, who is also on the board of EVU. Swissveg is the biggest community in Switzerland for vegetarians and vegans. According to Agriculture and Agri-Food Canada, Switzerland has the second highest rate of vegetarianism in the European Union (even though Switzerland is not in the EU, it was most likely included with the other EU countries for this study). Older governmental data from 1997 suggest that 2.3% of the population never eat meat and the observed trend seemed to point towards less meat consumption.[1] Newer studies suggest that the percentage of vegetarians has risen to 5% by 2007.[1]


The association was founded on 8 August 1993 in Sennwald under the name of Schweizerische Vereinigung für Vegetarismus (SVV). The association is an active member of the EVU and the International Vegetarian Union. It is also associated with the organisation Proveg in Germany. On 3 March 2014 the name of the association was changed to Swissveg.


Swissveg has, together with the EVU, developed the European Vegetarianism-Label V-Label. They control which products and services can use this label within Switzerland. Products with the V-Label are available at all major groceries in Switzerland: For example in Migros [2] and Coop (Switzerland).[3] About 250 Swiss companies use the V-label.[4]


Day/Date Title
Everyday Meat-free day
Monday Meatless Monday
Thursday Vegi-Tag
September 5 Veganmania (Winterthur)[5]
June 25 Veganmania (Aarau)[6][7]
November 1 World Vegan Day
October 1 World Vegetarian Day

See also[edit]


  1. ^ a b "Wie viele Vegetarier gibt es in der Schweiz?". 2001. Retrieved 3 July 2011.
  2. ^ "Migros V-Label Page". Retrieved 29 July 2015.
  3. ^ "Coop V-Label Page". Retrieved 29 July 2015.
  4. ^ "European V-Label: List of licensees". 2015. Retrieved 20 July 2015.
  5. ^ "Veganmania: vegan summer festival". 2015. Retrieved 20 July 2015.
  6. ^ "Veganmania: vegan summer festival". 2016. Retrieved 22 June 2016.
  7. ^ "Foodfestival: Damit punktet die Veganmania – auch bei Fleischessern". Aargauer Zeitung. 2016. Retrieved 22 June 2016.

External links[edit]